Analytics India Magazine Reportcard &#8211; Year 1
Analytics India Magazine completed 1 year in existence. It’s time to look back at this 1 year and analyze how we performed in terms of visitors on the site. Per our rough estimate, we touched almost half of all analytics professionals in India. This misses a majority of analytics professionals and we have a huge audience base still to capture. On an average, our monthly traffic increased 28% month on month. The traffic has increased by almost 10 times since we started a year back. The Avg. Visit Duration on the site has been 3 mins 10 secs. Our visitors browsed on an average 2.2 pages on each visit. % New Visits appears very high; implying just 32% of visitors came back to site. Yet, for our returning visitors the matrices appear much better than overall. Almost 7% of returning visitors visit the site after 1 month of their previous visit. The weakest metric is that of visit duration on the site. 68% of visitors closed the page within 10 sec of their landing. 20% visitors browsed the site for more than 2 mins, just 2% for more than half hour. 66% of visitors just visited 1 page on the site. The graph below gives % visits for page depths more than 1. 47% of traffic to the site is through search, top 5 search keywords being – “analytics india magazine”, “analytics companies in india”, “business analytics course”, “data analytics courses”, “analytics magazine india”. 45% of referral traffic is from Linkedin, while 36% is from Facebook.
Analytics India Magazine completed 1 year in existence. It’s time to look back at this 1 year and analyze how we performed in terms of visitors on the site. Per our rough estimate, we touched almost half of all analytics professionals in India. This misses a majority of analytics professionals and we have a huge […]
Analytics India Magazine completed 1 year in existence. It’s time to look back at this 1 year and analyze how we performed in terms of visitors on the
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Since 2012, AIM has been chronicling the technological progress in artificial intelligence by highlighting the innovations, key players, and challenges shaping the future of our world. Through dedicated journalism, we promote and discuss ideas from smart, passionate, action-oriented individuals who strive to change the world.