Pure Storage Boosts Data Center Security with GenAI Powered Storage as-a-Service
Pure Storage, a leader in advanced data storage technologies, has announced significant advancements to its platform designed to revolutionise data centres in the face of AI’s rapid evolution and the increasing threat of ransomware. Unveiled at the Accelerate conference, these innovations promise to redefine how IT and business leaders manage and secure their data infrastructures. With AI driving major transformations in business, cyber-criminals are also exploiting AI to enhance the scale and impact of their attacks, particularly ransomware. Current data centre infrastructures often struggle to keep pace with these rapid changes, lacking the flexibility and resilience needed for effective data protection and recovery. Pure Storage addresses these challenges with a comprehensive, agile, and resilient data storage platform. Evergreen//One for AI, one of Pure Storage’s latest offerings, is designed specifically for AI workloads. This service guarantees storage performance for GPUs, essential for training, inference, and HPC tasks. It allows data centres to dynamically scale capacity and performance without the complexity of traditional infrastructure planning, ensuring efficient and cost-effective operations. Pure Fusion integrates advanced automation capabilities, enabling seamless optimisation of storage pools across structured and unstructured data environments, both on-premises and in the cloud. This innovation is embedded within the Purity operating environment, ensuring continuous improvement through non-disruptive upgrades. This level of automation simplifies data management and enhances operational efficiency. Pure Storage is set to achieve certification for NVIDIA DGX SuperPOD by the end of 2024, building on its existing collaboration with NVIDIA. This certification will streamline the deployment of AI-ready infrastructure in data centres, enhancing performance for large-scale AI applications. This partnership underscores Pure Storage’s commitment to delivering cutting-edge solutions for AI integration. A recent survey of 1,500 global CIOs and decision makers, commissioned by Pure Storage, revealed that 98% believe their data infrastructure must improve to support AI initiatives. Pure Storage’s new platform capabilities address this need by delivering scalable, reliable, and energy-efficient solutions that consume up to 85% less energy than traditional all-flash storage systems. This not only supports AI initiatives but also helps in reducing the environmental footprint of data centres. “Pure is redefining enterprise storage with a unified platform that meets the diverse needs of data centres, from AI integration to cyber resilience,” said Charles Giancarlo, Chairman and CEO of Pure Storage. “Our innovations provide unmatched consistency, resilience, and SLA-guaranteed services, reducing costs and uncertainty in today’s dynamic business environment.” Another innovation is the industry-first generative AI copilot for storage. This AI-driven tool represents a breakthrough in data management, utilising natural language processing to assist storage teams in investigating performance issues and preempting security incidents. Leveraging insights from thousands of Pure Storage customers, this copilot guides users through complex data management tasks with ease, improving both performance and security. Pure Storage has also expanded its Cyber Recovery and Resilience SLA, offering a comprehensive disaster recovery solution that includes tailored recovery plans, clean service infrastructure delivery, onsite installation, and ongoing security assessments. This SLA ensures that data centres can quickly restore operations after any disruptive event, providing a robust safety net against cyber threats. In addition, new enhancements to anomaly detection capabilities enable data centres to identify and mitigate threats such as ransomware and malicious activities through advanced machine learning models. This proactive approach minimises operational disruptions and ensures rapid recovery from security incidents, bolstering overall data centre security. “We’re excited to bring these new capabilities to our customers in India, helping them leverage AI and enhance their cyber resilience,” said Ramanujam Komanduri, Country Manager, India, Pure Storage. These advancements position Pure Storage at the forefront of data centre innovation, enabling businesses to navigate the challenges of AI and cybersecurity with confidence and efficiency.
Evergreen//One service guarantees storage performance for GPUs, essential for training, inference, and HPC tasks.
Evergreen//One service guarantees storage performance for GPUs, essential for training, inference, and HPC tasks.
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["Go", "API", "machine learning", "AI", "ML", "Scala", "RAG", "anomaly detection", "generative AI", "R"]
["AI", "machine learning", "ML", "generative AI", "RAG", "anomaly detection", "R", "Go", "Scala", "API"]
Shyam is a tech journalist with expertise in policy and politics, and exhibits a fervent interest in scrutinising the convergence of AI and analytics in society. In his leisure time, he indulges in anime binges and mountain hikes.