Personalised AI Agents are the Future of B2B SaaS Outbound
The path to developing an innovative platform for go-to-market (GTM) strategies started with personal frustration for OpenFunnel co-founders Fenil Suchak and Aditya Lahiri. They came across inefficiencies in conventional sales techniques while developing and overseeing GTM plans for their product. While outreach strategies like mass emails and generic LinkedIn messages have grown noisy, impersonal, and generally useless, sales teams were hampered by platforms with strict protocols and steep learning curves. This challenge was an opportunity for them. Suchak and Lahiri bring a wealth of experience to OpenFunnel. Suchak, a BITS Pilani graduate with a double major in computer science and economics, played a pivotal role in scaling Oracle’s Autonomous Database across major cloud platforms like AWS, Azure, and Google Cloud. This initiative not only drove adoption among 2 lakh users but also contributed to a 20% rise in Oracle’s stock. Reflecting on his journey, Suchak said, “I’ve done things that don’t scale, and I have the experience to scale them when traction hits.” Meanwhile, Lahiri’s career has been marked by a deep commitment to impactful AI solutions. At AppFolio, he developed vertical AI agents that saved the company over $500,000 annually by streamlining leasing operations. His academic research in Explainable AI, conducted in collaboration with Stanford and IBM Research, laid the groundwork for OpenFunnel’s transparent and effective AI systems. “At OpenFunnel, we use personalised AI agents that act on real-time high-intent signals from across the internet to help our customers keep a steady stream of warm prospects,” he explained. Addressing Inefficiencies in B2B SaaS Ecosystem The foundation of the B2B SaaS ecosystem consists of solutions that empower businesses to scale and grow efficiently. However, many obstacles come in the way of bringing such technologies to market. Prospects are frequently sceptical of sales techniques, which require solutions that can promptly and efficiently address their needs. Businesses need to demonstrate value and credibility before trust and acceptance are established. Suchak and Lahiri were driven to create a solution by this paradox – achieving enterprise traction requires effective prospecting and personalised outreach. Yet, doing so efficiently has always been a challenge. OpenFunnel was created to tackle these issues directly. The platform provides businesses with a suite of AI-powered GTM agents. Its core is hyper-personalisation, which moves the emphasis from generic outreach and static databases to intelligent, real-time prospecting. By doing this, OpenFunnel helps companies discover and interact with high-potential leads. Highlighting the inefficiencies he has observed, Suchak said, “There is significant inefficiency in how companies target growing markets and scale outreach. Human-assisted AI agents, with deep product and customer knowledge, reduce reliance on extensive sales teams while optimising outreach efforts.” How OpenFunnel works OpenFunnel’s GTM agents work in harmony to streamline outreach efforts, help businesses eliminate spray-and-pray approaches and focus on meaningful interactions with high-receptivity prospects. By introducing hyper-personalisation at the prospecting stage, OpenFunnel is redefining how B2B SaaS companies approach sales. “AI advancements are revolutionising how software is built and consumed. Our AI agents map real-time insights from vast internet data to deliver impactful outcomes, enabling businesses to focus on growth rather than navigating complex software systems,” Lahiri added. Since its debut, OpenFunnel has become very popular. With 30 users from the US, Europe, and India, the platform generated $100,000 in recurring income annually in just eight weeks. OpenFunnel makes sure that outreach initiatives are not only timely but also significant and successful by using AI agents to evaluate real-time signals from the internet. The strategy used by OpenFunnel is especially pertinent, given how quickly AI is evolving nowadays. The inability of traditional static databases to adapt frequently results in ineffective GTM initiatives. OpenFunnel ensures its clients stay competitive by providing hyper-personalised outreach and real-time context. Businesses may now engage potential customers with compelling, customised messages rather than relying on generic techniques. Building a future of smarter GTM strategies Suchak and Lahiri’s vision extends beyond solving immediate problems. Inspired by companies that have succeeded with precision-driven GTM strategies, they aim to enable similar success for their customers. OpenFunnel’s AI-driven solutions are designed to support this journey while ensuring thoughtful engagement to drive business growth. The promise of OpenFunnel has not gone unnoticed. A distinguished group of investors, including Transpose Platform, Y Combinator, NYX Ventures, and Decacorn Capital, has contributed $1.3 million to the company’s seed round. With this funding, the co-founders will be able to expand their vision, improve their platform, and continue helping companies create more intelligent and effective sales processes. “AI agents can now bring hyper-personalisation to B2B SaaS, eliminating the need for one-size-fits-all software,” Suchak concluded. “There is significant inefficiency in how companies target growing markets and scale their outreach efforts. Most require large marketing and sales teams, which can be drastically reduced by leveraging human-assisted AI agents. These agents, with deep knowledge of a company’s products and target customers, can precisely determine when, where, and how to perform outreach. This approach significantly lowers human capital costs for larger companies, bringing Sam Altman’s vision closer to reality.”
OpenFunnel provides businesses with a suite of AI-powered GTM agents.
The path to developing an innovative platform for go-to-market (GTM) strategies started with personal frustration for OpenFunnel co-founders Fenil Suchak and Aditya Lahiri.
["AI Agents", "b2b companies", "SaaS"]
["Go", "AWS", "AI", "R", "ML", "AI Agents", "RAG", "b2b companies", "Ray", "SaaS", "Aim", "Rust", "Azure"]
["AI", "ML", "Aim", "Ray", "RAG", "AWS", "Azure", "R", "Go", "Rust"]
Since 2012, AIM has been chronicling the technological progress in artificial intelligence by highlighting the innovations, key players, and challenges shaping the future of our world. Through dedicated journalism, we promote and discuss ideas from smart, passionate, action-oriented individuals who strive to change the world.