PepsiCo Deploys Salesforce’s Agentforce to Boost AI Capabilities, Customer Engagement
PepsiCo has announced the deployment of Agentforce, Salesforce’s digital labour platform, to integrate trusted, autonomous AI agents into its operations. This collaboration with Salesforce will help PepsiCo improve field operations, customer support, and sales efficiency while enabling deeper engagement with retailers. “AI is reshaping our business in ways that were once unimaginable,” Ramon Laguarta, chairman and CEO of PepsiCo, mentioned. “This collaboration with Salesforce is another step towards a more connected and adaptive PepsiCo, deploying AI to unlock smarter and faster decision-making, fuel innovation, and power sustainable growth.” PepsiCo will leverage AI agents to manage key functions, streamlining go-to-market (GTM) and B2B processes, and enhancing customer service through harmonised data. By deploying Agentforce at scale, PepsiCo became one of the first major food and beverage companies to utilise this technology across its global operations. “We are excited to see PepsiCo, a company whose products are enjoyed over a billion times a day, at the forefront of the digital labour revolution with Agentforce,” Marc Benioff, CEO of Salesforce, said. “Ramon Laguarta and his team are reimagining how work gets done by uniting human expertise with the intelligence of our deeply unified platform. This is a powerful testament to how AI agents are delivering real value and fundamentally reshaping customer engagement at a global scale.” The collaboration will provide PepsiCo with several advantages, including the integration of data from all sources to create comprehensive customer profiles using Data Cloud, enabling a unified view of customers. Real-time inventory visibility will be achieved by empowering field service representatives with Consumer Goods Cloud, improving in-store execution and product stocking. Moreover, Service Cloud will combine human expertise with AI agents to deliver faster, more responsive customer service, while Marketing Cloud will leverage consumer data to generate insights for more personalised and automated marketing campaigns. “With Agentforce, rich data is enabling better decision-making and efficiency across our organisation, paving the way for a more resilient, future-ready enterprise,”Athina Kanioura, chief strategy and transformation officer at PepsiCo, said. PepsiCo is also expanding its use of Salesforce tools, including a new trade promotion management tool that will enhance promotional effectiveness and improve retail relationships through data-driven decision-making.
By deploying Agentforce at scale, PepsiCo became one of the first major food and beverage companies to utilise this technology across its global operations
By deploying Agentforce at scale, PepsiCo became one of the first major food and beverage companies to utilise this technology across its global operations
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Shalini is a senior tech journalist, exploring the latest advancements in AI. When she's not reporting on the latest innovations, you can find her immersed in her next literary adventure.