Apple Sets a Brand-New Standards for Privacy in AI
Apple’s obsession with privacy is not new. Today, at WWDC 2024, the company made a series of ‘Apple Intelligence’ announcements, and the Private Cloud Compute feature definitely stole the show. The former member of OpenAI, Andrej Karpathy, lauded Apple’s attempt to prioritise privacy in its integration of AI into its OS and called out seven major themes observed: multimodal I/O, agentic, frictionless, initiative, delegation hierarchy, modularity, and, lastly, privacy. “We’re quickly heading into a world where you can open up your phone and just say stuff. It talks back, and it knows you. And it just works. Super exciting, and as a user, quite looking forward to it,” said Karpathy. Actually, really liked the Apple Intelligence announcement. It must be a very exciting time at Apple as they layer AI on top of the entire OS. A few of the major themes.Step 1 Multimodal I/O. Enable text/audio/image/video capability, both read and write. These are the native…— Andrej Karpathy (@karpathy) June 10, 2024 Private Cloud Compute extends the privacy and security of Apple devices into the cloud to unlock even more intelligence. For the most part, Apple’s on-device processing will take care of your needs. However, there may be times when additional data is required to answer your query, and this is where ‘Private Cloud Compute’ comes into the picture. With Private Cloud Compute, Apple Intelligence can scale its computational capacity and utilise larger, server-based models for more complex requests. These models run on Apple silicon-powered servers, ensuring that data is never retained or exposed. Apple says that when a user makes a request, Apple Intelligence analyses whether it can be processed on-device. It can draw on ‘Private Cloud Compute’ and send only the relevant data if greater computational capacity is needed. Apple has enabled cryptography encryption, so your Apple device will never be able to talk to the Apple server unless the software is publicly logged for inspection. Apple claimed, saying: Your data will never be stored on the server Data will only be used to serve the requests made by a user Independent excerpts can inspect the code running on the server for transparency. Cryptography encryption between the server and Apple device. To take things to the next level, it has utilised the security properties of the Swift programming language. Meanwhile, Elon Musk has shown concern about the OpenAI Apple partnership. “If Apple integrates OpenAI at the OS level, then Apple devices will be banned at my companies. That is an unacceptable security violation,” posted Musk on X.
Private Cloud Compute extends the privacy and security of Apple devices into the cloud to unlock even more intelligence.
Apple at WWDC 2024, the company made a series of ‘Apple Intelligence’ announcements, and the Private Cloud Compute feature definitely stole the show. 
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A software engineer who loves to experiment with new-gen AI. He also happens to love testing hardware and sometimes they crash. While reviving his crashed system, you can find him reading literature, manga, or watering plants.