Adobe Democratises ‘GenAI for Everyone’
At the Adobe Max conference in Miami Beach, the company unveiled its brand new Adobe Cloud and over 100 new features across all its applications, including Adobe Photoshop, Illustrator, InDesign, and Premier Pro. These updates integrate Adobe’s latest GenAI model Firefly, giving creators more power and control over these software and designs. “I think, at Adobe, we’re trying to remind people that it’s a tool, so let it do the things that you don’t want to spend time on, like replacing heads for actors in their family portraits,” a designer at the conference said. Enhanced Workflows Adobe’s features Generative Remove and Generative Shape Fill, launched earlier this year, helped speed up workflows and gave users more control in Creative Cloud. These updates make the design process more intuitive, enabling creators to streamline the editing process by bringing their visions to life. The new features make GenAI tools available to all users, enabling even creators with non-technical backgrounds to integrate AI into their workflows. During the launch, one of Adobe’s designers highlighted how features like Vector Fill and Vector Expand will be particularly useful for graphic designers or illustrators for making logos or icons. Latest Adobe Firefly Video Model Adobe’s Firefly Video model allows creators to generate videos using simple text and image prompts. As proposed on Adobe’s official blog, users will be able to fill gaps, automate transitions and add dynamic visuals. The tool, integrated within Adobe Premier Pro and After Effects, will speed up the process without sacrificing creativity. Notably, as presented in the Adobe Max conference, users “need to own rights to images they use as a reference for GenAI.” Generative Extend will help extend clips to cover gaps in video and audio footage. It can create custom audio fades and crossfade multiple clips. It identifies and labels audio clips based on categories and also adjusts the intensity of sound using the Loudness Matching feature. Do more with Adobe Photoshop, Illustrator & InDesign The Beta version of Adobe Photoshop introduces two major improvisations. First comes a Generative Workspace for all, focusing on simultaneous brainstorming and image generation through text and reference images. The feature also claims to be able to input and generate new sets of images while the previous ones are still in process. Besides the fact that it’s going to be impossible to tell what’s real vs. fake, Adobe’s new generative AI update in Photoshop looks like a game changer.pic.twitter.com/ix3UtpqVSA— Joe Pompliano (@JoePompliano) May 24, 2023 The second, newest addition is Adobe Substance 3D Viewer (Beta). It lets graphic designers view and edit 3D objects through Photoshop. The Remove tool updates itself into a Distraction Removal tool. It can automatically detect and remove unnecessary elements like electric wires and background people from photographs and generate custom backgrounds as needed. The existing Generative Fill and Generative Expand are now being powered by the latest Adobe Firefly image model to give a more realistic experience. The Generate Similar feature allows users to create new variations of an existing image. Designers elaborated in the conference, “Do whatever your heart desires, just type anything in and hit the button.” Adobe Photoshop gets new AI smarts with neural filters, sky replacement and more https://t.co/omdehcm0D9 pic.twitter.com/07LZfkRqOY— Eric Porat (@ericporat) October 20, 2020 As per an Adobe support page, “Neural Filter…empowers you to try non-destructive, generative filters and explore creative ideas in seconds.” In Illustrator, the new Objects on Path feature lets designers attach and move elements along any path. The Enhanced Image Trace function simplifies the conversion of hand-drawn images into editable vectors, creating refined designs with fewer anchor points. Additionally, the Mockup feature enables artists to apply their artwork to real-life objects with automatic adjustments for curves and edges. Meanwhile, InDesign introduces powerful GenAI capabilities like Generative Expand and Text-to-image, enabling intuitive image editing within layouts. For those working on scientific publications, the new MathML support ensures equations are visually appealing and accessible. As Adobe puts it, these tools “simplify common actions, and enhance collaboration — which all save you valuable time.” What is Project Neo (beta)? Project Neo (beta) was born out of the traditional time-consuming challenge for designers: bringing dimension into their designs. A little taste of the incredible work artists have done already in #ProjectNeo 🥹Join our private beta: https://t.co/YJsSraUeAl pic.twitter.com/LBAyklNDUx— Kowsheek (@kowsheek) May 1, 2024 This tool allows creators to move from traditional 2D constraints to 3D elements with the same fluency as in Adobe Illustrator. Users can explore designs from any angle and make real-time adjustments to light and shadow. Deepanshu Sharma, a tech enthusiast has been using Project Neo (beta) to bring depth and dimension to his designs, including logos, brand icons, infographics, and illustrations. He advertises creating vector artwork and volumetric designs in minutes, not hours. A Tool for Every Creator? — Frame.io Version 4 Adobe Frame.io Version 4 introduces several features aimed at improving the workflow for video and media professionals and allowing teams to collaborate more effectively. This is also now generally available to all. A new metadata model under this version helps users tag assets with custom labels, resulting in smart folders that automatically update according to user-defined criteria. The updated streaming player offers smoother playback with minimal buffering. Adobe notes that “V4 is built for everyone involved with content creation.” Frame.io’s integration with major camera brands, including Canon and Nikon, supports Camera Cloud workflows, facilitating quicker project turnarounds. The Future of Design Workflows One expert, elaborating on a “great use for AI”, observed, “You’re putting pieces of AI together to show someone a concept that’s in your head and then you actually create it.” The new updates reflect the future of design workflows. Developing AI technologies promise to streamline processes and relieve designers from repetitive tasks, allowing a greater focus on innovation. However, it’s important to note that while AI enhances certain capabilities, it doesn’t eliminate the necessity for human creativity. As industry experts highlight, AI will remain a tool for creative tech communities to combine technologies to develop new solutions. That said, some designers are discussing the bleak future of AI integration in this field. A Reddit user says, “The day AI conquers design is the day AI conquers all other industries.” This collaboration between human intuition and AI efficiency is expected to reshape design workflows vastly.
Do whatever your heart desires, say Adobe designers as they uncover the new AI features at the Adobe Max conference.
Do whatever your heart desires, say Adobe designers as they uncover the new AI features at the Adobe Max conference.
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["AI", "ML", "generative AI", "GenAI", "Aim", "R", "Go", "CLIP", "ViT", "innovation"]
An information designer who loves to learn about and try new developments in the field of tech and AI. She likes to spend her spare time reading and exploring absurdism in literature.