Canva Debuts AI-Powered Enterprise Suite to Challenge Adobe
At Canva’s first international Canva Create event in Los Angeles, the Australian design studio launched Canva Enterprise, a subscription service designed to meet the needs of large organisations.It supports scalable growth with increased seats and cloud storage, making it suitable for global use. The platform aims to centralise design, content production, AI, and collaboration tools, reducing costs and complexity. It also includes updated brand controls to ensure consistency across all brand elements and templates. Additionally, enterprise-level security tools such as MFA, SCIM, SSO, and Canva Shield protect organisational assets. “As demand for visual content soars, navigating organisational complexity is more challenging than ever. We democratised the design ecosystem in our first decade and now look forward to unifying the fragmented ecosystems of design, AI, and workflow tools for every organisation in our second decade,” said Melanie Perkins, co-founder and CEO of Canva. However, in addition to Canva Enterprise, the company has also made major announcements, leading to AI features in Magic Studio, a new user experience, and more. Bolstering Visual Suite and Magic Studio AI Products Magic Studio has received new AI upgrades. Now, it can create graphics, icons, and illustrations from text prompts with Magic Media and Magic Design, which produces high-quality presentations. New photo editing offers AI-powered tools for seamless image editing. “Magic Studio works on internally-developed AI and ML algorithms that leverage a combination of foundational AI models from our team, including Kaleido, and a variety of partners like OpenAI, Google, AWS, and Runway,”  Danny Wu, head of AI products at Canva, told AIM in a conversation earlier this year. On the other hand, Visual Suite now better supports organisational needs like suggesting editing for tracking changes and collaborating on document integration with third-party apps like Amazon Ads, Google, and Meta for design feedback. It also includes data autofill, which automatically fills designs with business data from sources like Salesforce. Additionally, the Bulk Create feature streamlines marketing workflows by updating multiple designs at once using CSV or Excel files. New User Interface Canva has completely redesigned its core product to improve editing and collaboration. The new interface claims to include a streamlined editing experience with a contextual toolbar and tools like the background remover and Magic Studio AI. The customisable homepage allows users to pin favourite designs, folders, and templates for quick access and has an advanced search feature for finding content easily. Tailored Tools for Every Team Canva has introduced specialised tools for different departments such as marketing, HR, sales, and creative teams. Called Canva Work Kits, it consists of customisable templates tailored to each department’s needs. Extending Affinity Following Acquisition Over the past six years, the company has steadily built its AI capabilities and made major acquisition. In March 2024,  it acquired  UK based creative software suite, Affinity. So, the latest Affinity version 2.5 introduces advanced editing features to enhance professional performance. Key upgrades include variable font support, stroke width tool and support for ARM64 Chips. It also purchased Kaleido in 2021. Canva Courses for Workplace Learning Like every other tech firm, Canva is investing in upskilling It has launched Canva Courses to improve workplace learning by turning designs into interactive courses to support employee onboarding, upskilling, and development, with progress tracked via a central dashboard. Canva Vs Adobe With over 170 million users, the company reached unicorn status in 2018, with a $40 million investment valued at $1 billion. In May 2022, Walt Disney CEO Bob Iger became an angel investor in the Blackbird Ventures and Sequoia Capital-backed company. In 2022, it took a leap of faith and entered the AI race, offering stiff resistance to competitors like Microsoft Designer and Adobe. Adobe has also diversified its portfolio into a generative AI-powered enterprise software platform, introducing Firefly to Photoshop and launching features like Generative Fill and Generative Remove for advanced image editing. Today, the design giant introduced new AI features in Lightroom, including generative removal for photo editing and Lens Blur to improve editing speed. Powered by Adobe Firefly, these tools work across phones, desktops, and web.
In addition to Canva Enterprise, the company has made other major announcements, leading to AI features in Magic Studio, a new user experience, and more.
In addition to Canva Enterprise, the company has made other major announcements, leading to AI features in Magic Studio, a new user experience, and more. 
["Adobe", "Canva", "Design", "Generative AI"]
["Go", "OpenAI", "AI", "Adobe", "AWS", "ML", "Scala", "Canva", "RAG", "Aim", "generative AI", "Generative AI", "R", "Design"]
["AI", "ML", "generative AI", "OpenAI", "Aim", "RAG", "AWS", "R", "Go", "Scala"]
Shritama (she/her) is a technology journalist at AIM who is passionate to explore generative AI with a special focus on big techs, database, healthcare, DE&amp;I, hiring in tech and more.