SAP Gets a Leadership Makeover
German ERP software giant SAP has announced substantial leadership changes, marking a shift in the company’s organisational structure. The leadership shake-up includes the promotion of Kulmeet Bawa, previously the President and Managing Director for SAP India, to the global role of Chief Revenue Officer for SAP Business Technology Platform (SAP BTP). In this position, Bawa will drive the growth and adoption of SAP BTP worldwide, encompassing areas such as artificial intelligence, data and analytics, automation, and integration. With two decades of technology leadership experience across Asia, Bawa joined SAP India in 2020, guiding it to become one of the company’s fastest-growing global markets, particularly focusing on transformative organisations in the Indian subcontinent, including the 50 Indian unicorns currently utilising SAP. Before his tenure at SAP, Bawa held leadership roles in major technology companies such as Adobe, Microsoft Corporation, and Sun Microsystems. Secondly, Dr. Philipp Herzig, who served as the senior vice president and head of cross product engineering and experience will now be leading a new growth unit for the company called SAP Business AI as the chief AI officer for SAP. The company recently introduced Joule, a natural-language generative AI assistant that allows access to the company’s extensive cloud enterprise suite across different apps and programs. “We are committed to creating reliable and effective AI solutions for businesses, aiming to lead in Business AI at SAP. By leveraging AI, we envision a future where it seamlessly integrates into every business’s success, driving digital transformation,” read Herzig’s LinkedIn post. He has been with SAP for over 14 years now. Last but not least, SAP has announced changes to its Executive Board effective April 1, 2024, under Thomas Saueressig‘s leadership. This initiative will focus on enhancing customer benefits from cloud and AI. Muhammad Alam will join the Executive Board, assuming product engineering responsibilities from Saueressig. The new Board area, Customer Services & Delivery, aims to support customers in their cloud transformation, accelerate innovation adoption, and boost satisfaction. Saueressig, known for transforming SAP Product Engineering, will lead this initiative with a customer-centric approach. Alam, appointed as president and chief product officer in January 2022, will focus on procurement, travel, expense, external workforce management, and SAP Business Network from April 1st.
Kulmeet Bawa, previously the President & MD for SAP India, to the global role of Chief Revenue Officer for SAP BTP.
Kulmeet Bawa, previously the President & MD for SAP India, to the global role of Chief Revenue Officer for SAP BTP. 
["SAP"]
["artificial intelligence", "AI", "SAP", "ML", "Git", "RAG", "Aim", "analytics", "generative AI", "GAN", "R"]
["AI", "artificial intelligence", "ML", "analytics", "generative AI", "Aim", "RAG", "R", "Git", "GAN"]
Shritama (she/her) is a technology journalist at AIM who is passionate to explore generative AI with a special focus on big techs, database, healthcare, DE&amp;I, hiring in tech and more.