creativemornings:

The high demand for diamonds is a product of the very successful marketing strategy by DeBeers which began in the 1940&prime;s. Diamonds have become prized for their hardness and their light-refracting ability, which makes them sparkly and beautiful, but there are plenty of other gems that are scarcer than diamonds. 
This ad was the product of one of Carson Ting&#039;s many successful campaigns during his time at Rethink Canada. You can watch his CreativeMornings/Vancouver talk here. &rarr;
