Philip 'Phil' Schiller, senior vice president of worldwide marketing for Apple Inc., displays the new MacBook Pro laptop computer while speaking at the Apple Worldwide Developers Conference in San Francisco, California, U.S., on Monday, June 11, 2012. Apple Inc. is releasing a fresh lineup of computers and software tools to woo consumers and keep developers making applications amid accelerating rivalry from Google Inc., Microsoft Corp. and, now, Facebook Inc. Photographer: David Paul Morris/Bloomberg via Getty Images