ARM &amp; HAMMER™ Baking Soda is the original cleaning and freshening secret, and has been for generations. Today, ARM &amp; HAMMER™ plus OxiClean™ Dirt Fighters uses the power of Baking Soda to neutralize even the toughest odors deep within carpets. And, Vacuum Booster, loosens dirt and helps your vacuum lift 25% more dirt and pet hair than vacuuming alone.