A mechanic works on a Cowboy electric bike, at the company's headquarters in Brussels, on July 28, 2020. - What better partner for a Cowboy than a Prancing Horse? The Agnelli family's Exor holding company is best known as the owner of Ferrari, the four-wheeled super car with the stallion logo. Now, it has joined the race to invest in e-bikes with Belgian e-bike start-up Cowboy, as the two-wheeled electric commuter market shifts up a gear. (Photo by JOHN THYS / AFP) (Photo by JOHN THYS/AFP via Getty Images)