Yahoo! has a checkered history with original entertainment content. The Web giant famously tried and failed to make a splash in Hollywood when it hired television programmer Lloyd Braun.Now, the Sunnyvale, California Internet giant is trying again, and this time Yahoo! appears to have a more methodical and circumspect approach to Web-centric programming.Beet.TV caught up with Yahoo's  VP of Media Jimmy Pitaro in New York during Advertising Week.He told us the company is looking to invest in short-form, original content that meets a specific audience need.  Presently, 10% of Yahoo's video programming is original and that will increase, he says.Translation: Yahoo has abandoned the quest for the big, broad hit and is instead focused on reaching particular audiences within news, TV, finance, and other areas. The company will also license existing content, develop new material and hire bloggers and writers, Pitaro said.