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 Reed Hastings, Netflix's chief executive sits among boxes filled with DVDs that are being mailed out to customers, Tuesday March 2 , 2004, in San Jose Event on 3/2/04 in SAN JOSE. LACY ATKINS / The Chronicle Netflix envelopes go along a conveyor belt, above, at the company&apos;s San Jose distribution center. Reed Hastings, left, gambled on the new DVD format when he founded Netflix in 1997. Ran on: 01-13-2005
 Reed Hastings couldn&apos;t muster enough votes from the Senate Rules Committee. MANDATORY CREDIT FOR PHOTOG AND SF CHRONICLE/ -MAGS OUT Photo: LACY ATKINS