Philip Robertson, GUINNESS WORLD RECORD(R) Adjudicator, verifies the new GUINNESS WORLD RECORD(R) for world&#39;s longest chain of aluminum cans at the Brown County Fairgrounds in DePere, Wis. today. The new record of 66,343 cans was set by Joe Cahn, The Commissioner of Tailgating and Green Bay area residents to celebrate the kickoff of the Can Crusade, a 17-city tour of NFL stadiums to remind fans that using aluminum cans during a tailgate is the smartest choice.  Assembly of the cans began at 11 a.m. on Tuesday, Sept. 6, and the new world record was set on Wednesday, Sept. 7 eclipsing the former GUINNESS WORLD RECORD of 66,129, set by Hillcrest Primary School in South Africa in 2003.  (PRNewsFoto/Aluminum Association, Mike Roemer)