RIP Society of the Day: An ad firm is stepping in to help struggling homeowners meet their monthly mortgage payments by offering to pony up cash in exchange for ad space on the side of their house. &amp;#8220;I knew the economy was tough,&amp;#8221; Adzookie CEO Romeo Mendoza told CNN, &amp;#8220;but it&amp;#8217;s sad to see how many homeowners are really struggling.&amp;#8221;
The company explains the terms of the deal on their site:

Here are a few things we&amp;#8217;re looking for. You must own your home. It  cannot be rented or leased. We&amp;#8217;ll paint the entire outside of the house,  minus the roof, the windows and any awnings. Painting will take  approximately 3 - 5 days. Your house must remain painted for at least  three months and may be extended up to a year. If, for any reason, you  decide to cancel after three months or if we cancel the agreement with  you, we&amp;#8217;ll repaint your house back to the original colors.

Mendoza expects to paint his first house in the next few weeks.
[cnn / consumerist.]