By the early 1950's, Buckhorn had become famous enough to be included in the well-known touring book, Ford Times, created by the Ford Motor Company to encourage driving vacations in its popular new cars. Buckhorn's entry, beautifully illustrated by Corydon Bell, stated: This hostelry is located on a hill dramatically facing the main range of the Great Smokies. You're an easy car's ride from many beauty spots. Breakfast, lunch and dinner served. Overnight accommodations and vacation facilities. Reservations necessary. Closed from November 1 to April 1. The entry featured Doug's recipe for Corn Pudding. The lower part of the photo shows how the Aunt Jemima Company incorporated this advertising ploy into its own national marketing program