＜The beginnings of organic cosmetics in Japan＞

The words “organic cosmetics” appeared in Japan for the first time in 2001.
The reason: A book!

The message of the book
Select cosmetics not depending on you mood, but rather depending on their ingredients!

The fact that organic cosmetics became popular in Japan is not the result of the manufacturers’ endeavors, but rather due to promotional activities of environmental NGOs.

