1964: Teenage mods in parkas on their Vespa scooters. The term mod comes from modernist, which is derived from modern jazz - the music choice of the mod sub-culture. Early mods donned expensive Italian slim-fit suits. Later the style evolved in to a parka jacket with a long-sleeved polo shirt with tailored trousers or jeans. Mods wanted to distance themselves from the lives their parents lived by spending the money they had on clothes. There was a rivalry between the Rockers and Mods