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Predictive Threat and Risk Management: Meeting the Challenges of a Smarter Planet
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With organizations facing a multitude of threats - from the economy and financial risk to data security and insider fraud - it's no surprise threat and fraud mitigation is a top priority for business. This paper describes how predictive analytics can play a critical role in your threat and risk strategy.
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DATA SECURITY
When Humans and Tech Unite Against Cybercrime
Article | November 24, 2021
Since the beginning of COVID-19, the frequency of ransomware attacks has risen 400%. Criminals are taking advantage of the increased vulnerabilities caused by remote work. The more software and networked devices a business has to protect, the greater the chance their security systems will falter. The growth of ransomware as a service has allowed cyber crime to grow beyond a group of talented hackers. “Gangs” provide easy to use malware to criminals in exchange for a 20 or 30% cut of the ransom. With payouts from businesses in the millions and low chances of being brought to justice, cybercrime has grown more lucrative than ever. Just like the coronavirus, ransomware is a global disease. The infection progresses in 3 stages. First, crypto ransomware encrypts files and denies access to users. Then, malicious actors demand ransom payments in exchange for the decryption keys. When a business caves and pays ransom in the third step, they are forced to use anonymous cryptocurrencies such as Bitcoin. Common strains of ransomware include WannaCry, which has affected 125,000 companies in 150 countries, and Ryuk, which was responsible for ? of all ransomware attacks in 2020. Just like businesses were not prepared to handle COVID-19 outbreaks, most are not prepared for a ransomware outbreak at their workplace. The majority of companies have an IT security budget of less than $10,000, nearly 10 times less than what the average cybersecurity engineer makes in a year. This means businesses are either not willing or not able to pay the salary of a human tech expert ro can keep their company safe from ransomware. The problem is especially apparent in small and medium businesses. 6 in 10 of SMBs lack a policy on what to do if they are targeted with a cyber attack, let alone the funds to retain cybersecurity expertise in house. While cybersecurity is a growing field, it is not growing fast enough to keep up with the need for such skills. Can cybersecurity technology close the gap? Not entirely. Human attackers launch more sophisticated attacks every year. Artificial intelligence programs are developed using last year’s attack patterns. Responding to evolving threats requires human expertise. AI solutions are not yet adaptable enough to serve in the long term. Even in current conditions, AI solutions alone are not foolproof. Instead, they are prone to explosions of false positives and excessive alerts that annoy the business employing them. If employees learn to ignore their cybersecurity software, they run the risk of missing a real threat. Even so, the average person received 63.5 notifications every day. There isn’t enough time in a day for them to work through all the alerts on top of their regular jobs. Cybersecurity is supposed to let humans know what to trust. If it fails to do that, then it is not worth the investment. Human experts need to work alongside technology to mount an effective cyber defense. Trained analysts have an advantage when it comes to detecting and responding to ransomware. They have the know-how most humans lack when it comes to weeding out false positives from alerts. Furthermore, they can see the context, relevance, and attack motivations that a software program would be blind to. Adding human cybersecurity experts to the team brings the best of both worlds together. Criminals are bringing their best to the table. If businesses are intent on stopping them, they must make similar investments in their infrastructure. When cybersecurity matters are taken care of, employees can do what they were hired to do. Businesses can function as desired. Everyone benefits from peace of mind.
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ENTERPRISE SECURITY
Staying a Step Ahead of Ransomware
Article | November 16, 2021
Ransomware attacks are becoming more frequent and far more detrimental to business operation, software infrastructures, privacy safety, and information security. In 2020, the frequency of ransomware attacks grew by 7x or more. This upward trajectory is projected to continue with a minimum of 3 out of 4 IT organizations being confronted with at least 1 ransomware attack by 2025. The true cost of ransomware attacks is up to a whopping $20 billion - the total global ransomware damage costs predicted for 2021. Ransomware attacks often halt business operations, costing businesses up to 23x more than the ransom itself. The costliness of ransomware attacks varies slightly by enterprise size. In 2019, small to medium enterprises (SMEs) represented 98% of claims.In 2019 alone, ransomware claims ranged between $2,500 and $10.1M, with an average claim of $424,000. Often disregarded when tallying ransomware attack damages, business interruption loss also takes a hefty financial toll on businesses. That same year, for SMEs, the average cost of businesses due to interruption was $1.2 million per incident, with the highest cost being $6.5 million. The heaviest post-attack costs are data loss, insurance premium increases, and heightened risk of reinfection. 82% of ransomware attack victims report significant data loss, and on average, 61% of ransomware attack victims have lost data to corruption. Insurance premium increases are also financially draining. In the first quarter of 2021, premiums increased 29% in January, 32% in February, and 39% in March. For high-risk organizations, premium increases of up to 50-60% may become the norm. On average, deductibles were raised to $1 million, encouraging more insurance clients to opt for cyber coverage, which has increased from 26% in 2016 to 47% in 2020. Reinfection rates pose financial threats as well. Reinfection occurs 80% of the time with 46% of victims suspecting that it was the same attackers. These damages that ransomware attacks leave behind are worth bracing against. In 2021, the ransomware group Avaddon made headlines after announcing that they were shutting down. Officially, the group had 88 known victims, but decryption keys were released for 2934 victims. While the full extent of Avaddon’s schemes has yet to be uncovered, it has been safely concluded that if all the victims paid the average reported amount, the group made about $1.8 billion. Unfortunately, just 3% of victims reported Avaddon’s attacks. Many organizations still think of ransomware as one-off attacks, like the infamous WannaCry attack in 2016. Today, ransomware is far more complex and many are multifaceted. Ransomware attacks may be deployed along with network penetration (compromising your organization’s network with stolen credentials and/or malware), credential harvesting (collecting login credentials for critical systems, such as Domain Name System (DNS)), attacking backups (data storage can provide a roadmap to what information is most sensitive), and/or double extortion (thread of publicizing data theft after a ransomware attack — often in response to companies saying they won’t pay). With the pandemic’s reorientation toward remote work and learning, cyber businesses and cyber education are backbones of today’s society, which makes securing them crucial. Failing to do so can breed a slew of downstream issues including job losses and business losses among a plethora more. There’s never been a better time to protect your business from ransomware. The best ways to do so are to stay up-to-date, increase employee awareness, back up data, and adopt malware detection. Staying up-to-date involves keeping track of patches and software updates, which are key to protecting yourself against ransomware. Increasing employee awareness entails empowering employees to assess whether an attachment, link, or email is trustworthy. It’s critical to keep data backed up on external devices to aid recovery should there be an attack. Last but not least, adopting malware detection, early detection of suspicious activity, is your first line of defense.
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DATA SECURITY
How to Get Rid of Healthcare Cyber-attacks in 2022
Article | November 12, 2021
The healthcare industry focuses on providing the best service to each patient leveraging the latest technology. Hospitals use the latest technologies to improve patient care and treatment. However, as they constantly commit themselves to the services, they get no time or opportunities to educate themselves about cyber threats. This makes room for healthcare cyber-attacks to happen quickly. In addition, cyber threat actors and criminals are looking to exploit these vulnerabilities. Apart from breach of privacy and financial loss, healthcare cyber-attacks may put lives at risk due to patient data loss. Thus, due to the nature of the functionalities in the sector, cybersecurity in healthcare is at stake, making room for more necessary measures before it gets critical. Healthcare Cyber-attacks By the end of 2020, cyber-attacks in healthcare had increased by 45 percent, which is twice the size occurring in the other sectors. This is due to implementing the latest technologies to overcome the hurdles brought by the pandemic in the healthcare industry. Reasons Why Attackers Target Hospitals There are many reasons why cybercriminals target hospitals. Some of them can be: Selling patient data gets the attackers a lot of money Attackers can quickly enter into medical devices Staff in hospitals are not well educated on cyber threats Vulnerabilities increase as the number of devices used in hospitals are high Most of the hospitals have outdated technologies that increase the vulnerabilities Healthcare Cyberattacks across the U.S. The total number of healthcare breaches in 2019 in the U.S. was 386, and in 2020, it was 599 resulting in an increase of 55.1%. However, breaches due to hacking and IT incidents stood at 67.3%.Healthcare cyber-attacks were the main reason for the theft of the personal information of patients. In 2020 alone, around 26 million patient records reached unauthorized hands. Out of this, 24.1 million incidents were due to healthcare cyber-attacks. Ways to Getting Rid of Healthcare Cyber-attacks in 2022 We have learned how the healthcare sector is more prone to cyber-attacks and why criminals target hospitals more than other sectors. Understanding this, you have to take immediate and necessary actions to mitigate the cyber threats. Outlined are the following actions and measures to reduce healthcare cyber-attacks. Solid Healthcare Cybersecurity Policy In the healthcare sector, all hospitals should have a solid cybersecurity policy. Healthcare data can be compromised anytime and anywhere. A solid healthcare cybersecurity policy with effective measures is worth a ton for healthcare organizations. Moreover, it can easily prevent healthcare cyber-attacks largely. Your healthcare cybersecurity policy can include the measures such as a policy regarding password, two-factor authentication, testing, detection program, third party policy, cybersecurity awareness programs for employees, and much more. Automation and Monitoring Even in small hospitals, there are countless devices and endpoints. This makes it hard for employees to maintain the security level adequately. Thus, professionals suggest automation and monitoring tools with the latest technologies, including IoT, AI, and machine learning. These specialized tools will help the security teams detect the healthcare cybersecurity threat early and mitigate it quickly. Furthermore, potential security breaches can be isolated through this constant monitoring with the help of automation and monitoring tools. "Cyber teams should be in a constant state of monitoring and proactively looking for issues within their network and systems and be quick to respond. System updates and patching are always critical and all cybersecurity programs should include a very detailed and robust security awareness program as nearly all cyberattacks are initially carried out through a single user's action," Dave Summittt, CISO of Moffitt Cancer Center in Tampa, Fla Leverage Industry Best Cybersecurity Practices In recent times, the healthcare industry has felt the blow for data theft and security breaches. This alarming fact points towards the need to strengthen cybersecurity in a healthcare organization. As part of strengthening cybersecurity and reducing healthcare cyber-attacks, the healthcare organization should leverage the industry's best cybersecurity practices. The best cybersecurity practices advised by cyber security professionals are setting up a firewall, backing up data regularly, controlling electronic health information processes, following good computer habits, controlling network access, installing system anti-virus, and having a well-documented bring your device (BYOD). Practicing these aspects will make your organization free from many possible healthcare cyber-attacks. Educate Employees One of the main reasons for the increased number of healthcare cyber-attacks is that the staff is unaware of cyber threats. Therefore, it is high time for hospitals to educate their staff on cyber threats to get themselves away from risks. All the staff must have a basic understanding of proper cybersecurity protocols. Hospitals should conduct phishing awareness training at work and teach their staff how to respond to dubious activities, such as suspicious e-mails, fraud, and phishing attacks. The access to hospital systems must be limited to credentialed staff members, only helping the hospital avoid unnecessary complications and breaches. The staff also should make sure the medical terminals are inactive when not in use. Summing up Cybercriminals find more opportunities to practice their unlawful activities in the healthcare industry than in any other industry. This is because the hospital employees are not aware of the security threats when they do their daily duties. Often, they do not have enough time to look into these masters as they do their best for their patients. New technologies used in the healthcare sector to tackle the pandemic also challenge hospitals to maintain healthcare cybersecurity. The countless number of devices used in the hospitals is another reason for it. However, effective policies with adequate measures and educating the employees regarding the potential breaches will mitigate the breaches and safeguard the hospitals by reducing healthcare cyber-attacks. Frequently Asked Questions Why do cybercriminals target more on the healthcare industry than other industries? One of the main reasons hospitals become the targets of malicious online activities is that the industry has many sensitive data, including patient data. Unfortunately, the healthcare industry usually does not have a solid system to prevent breaches. What are the consequences of a healthcare data breach? Healthcare data breaches affect the lives of patients. They are likely to mistrust the system and may withhold the information. Both financial and medical identity theft can happen in a healthcare data breach. { "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [{ "@type": "Question", "name": "Why do cybercriminals target more on the healthcare industry than other industries?", "acceptedAnswer": { "@type": "Answer", "text": "One of the main reasons hospitals become the targets of malicious online activities is that the industry has many sensitive data, including patient data. Unfortunately, the healthcare industry usually does not have a solid system to prevent breaches." } },{ "@type": "Question", "name": "What are the consequences of a healthcare data breach?", "acceptedAnswer": { "@type": "Answer", "text": "Healthcare data breaches affect the lives of patients. They are likely to mistrust the system and may withhold the information. Both financial and medical identity theft can happen in a healthcare data breach." } }] }
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DATA SECURITY
Effective Cybersecurity Marketing Strategy to Standout from the Crowd
Article | November 9, 2021
Cyber-attacks have become more sophisticated and advanced as the rise in connectivity brought an increase in security gaps. Better connectivity also has led attackers make to create advanced tools making their attacks more sophisticated. This certainly makes businesses invest more in information security to bridge the gaps. However, most businesses and organizations do not realize the need for it. This is due to the absence of threat awareness among the customers. A major challenge that cybersecurity service providers face is around cybersecurity marketing. Another challenge they face is competition. Businesses do not prioritize cybersecurity as an essential aspect, so marketing security solutions become even more challenging. However, the cybersecurity product market has grown over the years, especially during this pandemic period. Although the market is growing, it needs a sound cybersecurity marketing strategy to reach actual prospects. The strategy should also aim to educate the prospects on its need, as many do not realize its necessity today. Let us look into some of the tips for making a sound cybersecurity marketing strategy. Cybersecurity Marketing Strategy Especially during this period of the pandemic, cybersecurity solutions and services are facing much competition. Thus, you should have a properly and professionally designed cybersecurity marketing strategy to stand out from the crowd and reach out to top prospects. As remote workplaces are necessary during this pandemic period, security breaches are also happening like ever before. This has made companies and individuals look for solid cybersecurity solutions and services. However, as the competition is high, your success in reaching out to these companies in time depends upon the unique cybersecurity marketingstrategy you set up. Below are some tips to make your cybersecurity marketing strategy appealing and robust enough to attract more clients. Know your Audience Regarding cybersecurity marketing, understanding your audience is crucial. It is considered the first step towards creating a compelling marketing strategy. Creating marketing personas will make you understand your audience better. Personas give you a picture of your ideal customer, which is fictional. This will also give you practical insights towards which strategy and channels to be used while communicating with them. Even creating a persona of your ideal customer will provide insights about how to communicate with them. You also have to decide whom do you address in a particular company. Based on the roles, CTO, CEO, CISO, risk managers, CFO, you can make different personas. This is because all of these professionals in companies may be facing different challenges in their pace of work. Understanding them thoroughly will surely help you make a compelling cybersecurity marketing strategy. According to Matthew Fisch, a cybersecurity consultant, and SVP sales at Magnetude Consulting, “I’d follow up after in-person interactions with key executives by giving them my GDPR white paper, which they found very useful. Now they know me and trust that I know their pain points on this subject. That makes it a lot easier to let them know what my company does and how our products can help them.” Push them down the Funnel with E-mail Marketing For cybersecurity solution selling, awareness and knowledge are natural obstacles. This can make a potential lead take a good amount of time to make a decision, even demand a demo or meet a sales representative of your company. Therefore, your cybersecurity marketing strategy can make a difference by engaging them with your brand and taking them down to the sales funnel. The best way to do it is through e-mail marketing. Your email message should be personalized. However, the e-mails you send to your prospects should be attractive, informative, and educational. If they do not find your e-mails worthwhile, they may likely delete your emails and block you as they may have a lot of emails in their inbox every day. Therefore, you should be having a creative mind and a good idea of the types of content that can be sent via email to your prospect. Case studies, reports, and e-books are ideal content types that can educate people about present cybersecurity issues and its need today. Apart from these content forms, you can also focus on sending videos, which would educate them about the importance of cybersecurity. Whatever content yousend to your prospects as part of your cybersecurity marketing strategy, do not forget to link to your blog posts about recent attacks and the latest updates in the industry. You can also include attractive offers in your e-mail, such as free trials that quickly make the prospect sign up. Urge them to Make it a Priority As mentioned in the introduction, most customers do not find or are not aware of the urgency of cybersecurity. Thus, as a cybersecurity product and service provider, you should make the effort of creating a sense of emergency among your prospects as part of your cybersecurity marketing strategy. Furthermore, you should take it as a challenge to convince them to take it as a priority in this modern technology-driven world. There can be many reasons why they do not prioritize cybersecurity in their business process. First, it may be because they are giving importance to their core work. In addition, it can be due to complacency, or maybe they are not aware of the threat. Finally, the expense can be another reason that they do not prioritize cybersecurity. However, you have to focus on making your messaging right to them. Instead of scaring them with threatening messages, focus on educating them with ample examples from real life. Summing up The biggest challenge to cybersecurity marketing is that most prospects are not aware of the necessity of cybersecurity. This is because they are ignorant of the threat businesses are facing. Thus, the first step is to educate them about the urgency of it. Therefore, your cybersecurity marketing strategy should start with this first step. Apart from this, personalized messages to the decision-makers will help you go forward with your strategy. Sending messages to them continuously will educate them about its need and can push them down the sales funnel successfully. Frequently Asked Questions What is the prominent challenge cybersecurity marketers face today? There are a lot of challenges cybersecurity marketers face today. One of the main challenges is that most clients are not aware of the threat they will face in their business process online. Thus, educating them with the need and urgency of it is a significant challenge for marketers. What are some of the tactics cybersecurity marketers use? Cybersecurity marketers need an effective cybersecurity marketing strategy. Email marketing, webinars, content marketing, and paid campaigns can be included as effective tactics in the strategy. { "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [{ "@type": "Question", "name": "What is the prominent challenge cybersecurity marketers face today?", "acceptedAnswer": { "@type": "Answer", "text": "There are a lot of challenges cybersecurity marketers face today. One of the main challenges is that most clients are not aware of the threat they will face in their business process online. Thus, educating them with the need and urgency of it is a significant challenge for marketers." } },{ "@type": "Question", "name": "What are some of the tactics cybersecurity marketers use?", "acceptedAnswer": { "@type": "Answer", "text": "Cybersecurity marketers need an effective cybersecurity marketing strategy. Email marketing, webinars, content marketing, and paid campaigns can be included as effective tactics in the strategy." } }] }
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DATA SECURITY
When Humans and Tech Unite Against Cybercrime
Article | November 24, 2021
Since the beginning of COVID-19, the frequency of ransomware attacks has risen 400%. Criminals are taking advantage of the increased vulnerabilities caused by remote work. The more software and networked devices a business has to protect, the greater the chance their security systems will falter. The growth of ransomware as a service has allowed cyber crime to grow beyond a group of talented hackers. “Gangs” provide easy to use malware to criminals in exchange for a 20 or 30% cut of the ransom. With payouts from businesses in the millions and low chances of being brought to justice, cybercrime has grown more lucrative than ever. Just like the coronavirus, ransomware is a global disease. The infection progresses in 3 stages. First, crypto ransomware encrypts files and denies access to users. Then, malicious actors demand ransom payments in exchange for the decryption keys. When a business caves and pays ransom in the third step, they are forced to use anonymous cryptocurrencies such as Bitcoin. Common strains of ransomware include WannaCry, which has affected 125,000 companies in 150 countries, and Ryuk, which was responsible for ? of all ransomware attacks in 2020. Just like businesses were not prepared to handle COVID-19 outbreaks, most are not prepared for a ransomware outbreak at their workplace. The majority of companies have an IT security budget of less than $10,000, nearly 10 times less than what the average cybersecurity engineer makes in a year. This means businesses are either not willing or not able to pay the salary of a human tech expert ro can keep their company safe from ransomware. The problem is especially apparent in small and medium businesses. 6 in 10 of SMBs lack a policy on what to do if they are targeted with a cyber attack, let alone the funds to retain cybersecurity expertise in house. While cybersecurity is a growing field, it is not growing fast enough to keep up with the need for such skills. Can cybersecurity technology close the gap? Not entirely. Human attackers launch more sophisticated attacks every year. Artificial intelligence programs are developed using last year’s attack patterns. Responding to evolving threats requires human expertise. AI solutions are not yet adaptable enough to serve in the long term. Even in current conditions, AI solutions alone are not foolproof. Instead, they are prone to explosions of false positives and excessive alerts that annoy the business employing them. If employees learn to ignore their cybersecurity software, they run the risk of missing a real threat. Even so, the average person received 63.5 notifications every day. There isn’t enough time in a day for them to work through all the alerts on top of their regular jobs. Cybersecurity is supposed to let humans know what to trust. If it fails to do that, then it is not worth the investment. Human experts need to work alongside technology to mount an effective cyber defense. Trained analysts have an advantage when it comes to detecting and responding to ransomware. They have the know-how most humans lack when it comes to weeding out false positives from alerts. Furthermore, they can see the context, relevance, and attack motivations that a software program would be blind to. Adding human cybersecurity experts to the team brings the best of both worlds together. Criminals are bringing their best to the table. If businesses are intent on stopping them, they must make similar investments in their infrastructure. When cybersecurity matters are taken care of, employees can do what they were hired to do. Businesses can function as desired. Everyone benefits from peace of mind.
Read More
ENTERPRISE SECURITY
Staying a Step Ahead of Ransomware
Article | November 16, 2021
Ransomware attacks are becoming more frequent and far more detrimental to business operation, software infrastructures, privacy safety, and information security. In 2020, the frequency of ransomware attacks grew by 7x or more. This upward trajectory is projected to continue with a minimum of 3 out of 4 IT organizations being confronted with at least 1 ransomware attack by 2025. The true cost of ransomware attacks is up to a whopping $20 billion - the total global ransomware damage costs predicted for 2021. Ransomware attacks often halt business operations, costing businesses up to 23x more than the ransom itself. The costliness of ransomware attacks varies slightly by enterprise size. In 2019, small to medium enterprises (SMEs) represented 98% of claims.In 2019 alone, ransomware claims ranged between $2,500 and $10.1M, with an average claim of $424,000. Often disregarded when tallying ransomware attack damages, business interruption loss also takes a hefty financial toll on businesses. That same year, for SMEs, the average cost of businesses due to interruption was $1.2 million per incident, with the highest cost being $6.5 million. The heaviest post-attack costs are data loss, insurance premium increases, and heightened risk of reinfection. 82% of ransomware attack victims report significant data loss, and on average, 61% of ransomware attack victims have lost data to corruption. Insurance premium increases are also financially draining. In the first quarter of 2021, premiums increased 29% in January, 32% in February, and 39% in March. For high-risk organizations, premium increases of up to 50-60% may become the norm. On average, deductibles were raised to $1 million, encouraging more insurance clients to opt for cyber coverage, which has increased from 26% in 2016 to 47% in 2020. Reinfection rates pose financial threats as well. Reinfection occurs 80% of the time with 46% of victims suspecting that it was the same attackers. These damages that ransomware attacks leave behind are worth bracing against. In 2021, the ransomware group Avaddon made headlines after announcing that they were shutting down. Officially, the group had 88 known victims, but decryption keys were released for 2934 victims. While the full extent of Avaddon’s schemes has yet to be uncovered, it has been safely concluded that if all the victims paid the average reported amount, the group made about $1.8 billion. Unfortunately, just 3% of victims reported Avaddon’s attacks. Many organizations still think of ransomware as one-off attacks, like the infamous WannaCry attack in 2016. Today, ransomware is far more complex and many are multifaceted. Ransomware attacks may be deployed along with network penetration (compromising your organization’s network with stolen credentials and/or malware), credential harvesting (collecting login credentials for critical systems, such as Domain Name System (DNS)), attacking backups (data storage can provide a roadmap to what information is most sensitive), and/or double extortion (thread of publicizing data theft after a ransomware attack — often in response to companies saying they won’t pay). With the pandemic’s reorientation toward remote work and learning, cyber businesses and cyber education are backbones of today’s society, which makes securing them crucial. Failing to do so can breed a slew of downstream issues including job losses and business losses among a plethora more. There’s never been a better time to protect your business from ransomware. The best ways to do so are to stay up-to-date, increase employee awareness, back up data, and adopt malware detection. Staying up-to-date involves keeping track of patches and software updates, which are key to protecting yourself against ransomware. Increasing employee awareness entails empowering employees to assess whether an attachment, link, or email is trustworthy. It’s critical to keep data backed up on external devices to aid recovery should there be an attack. Last but not least, adopting malware detection, early detection of suspicious activity, is your first line of defense.
Read More
DATA SECURITY
How to Get Rid of Healthcare Cyber-attacks in 2022
Article | November 12, 2021
The healthcare industry focuses on providing the best service to each patient leveraging the latest technology. Hospitals use the latest technologies to improve patient care and treatment. However, as they constantly commit themselves to the services, they get no time or opportunities to educate themselves about cyber threats. This makes room for healthcare cyber-attacks to happen quickly. In addition, cyber threat actors and criminals are looking to exploit these vulnerabilities. Apart from breach of privacy and financial loss, healthcare cyber-attacks may put lives at risk due to patient data loss. Thus, due to the nature of the functionalities in the sector, cybersecurity in healthcare is at stake, making room for more necessary measures before it gets critical. Healthcare Cyber-attacks By the end of 2020, cyber-attacks in healthcare had increased by 45 percent, which is twice the size occurring in the other sectors. This is due to implementing the latest technologies to overcome the hurdles brought by the pandemic in the healthcare industry. Reasons Why Attackers Target Hospitals There are many reasons why cybercriminals target hospitals. Some of them can be: Selling patient data gets the attackers a lot of money Attackers can quickly enter into medical devices Staff in hospitals are not well educated on cyber threats Vulnerabilities increase as the number of devices used in hospitals are high Most of the hospitals have outdated technologies that increase the vulnerabilities Healthcare Cyberattacks across the U.S. The total number of healthcare breaches in 2019 in the U.S. was 386, and in 2020, it was 599 resulting in an increase of 55.1%. However, breaches due to hacking and IT incidents stood at 67.3%.Healthcare cyber-attacks were the main reason for the theft of the personal information of patients. In 2020 alone, around 26 million patient records reached unauthorized hands. Out of this, 24.1 million incidents were due to healthcare cyber-attacks. Ways to Getting Rid of Healthcare Cyber-attacks in 2022 We have learned how the healthcare sector is more prone to cyber-attacks and why criminals target hospitals more than other sectors. Understanding this, you have to take immediate and necessary actions to mitigate the cyber threats. Outlined are the following actions and measures to reduce healthcare cyber-attacks. Solid Healthcare Cybersecurity Policy In the healthcare sector, all hospitals should have a solid cybersecurity policy. Healthcare data can be compromised anytime and anywhere. A solid healthcare cybersecurity policy with effective measures is worth a ton for healthcare organizations. Moreover, it can easily prevent healthcare cyber-attacks largely. Your healthcare cybersecurity policy can include the measures such as a policy regarding password, two-factor authentication, testing, detection program, third party policy, cybersecurity awareness programs for employees, and much more. Automation and Monitoring Even in small hospitals, there are countless devices and endpoints. This makes it hard for employees to maintain the security level adequately. Thus, professionals suggest automation and monitoring tools with the latest technologies, including IoT, AI, and machine learning. These specialized tools will help the security teams detect the healthcare cybersecurity threat early and mitigate it quickly. Furthermore, potential security breaches can be isolated through this constant monitoring with the help of automation and monitoring tools. "Cyber teams should be in a constant state of monitoring and proactively looking for issues within their network and systems and be quick to respond. System updates and patching are always critical and all cybersecurity programs should include a very detailed and robust security awareness program as nearly all cyberattacks are initially carried out through a single user's action," Dave Summittt, CISO of Moffitt Cancer Center in Tampa, Fla Leverage Industry Best Cybersecurity Practices In recent times, the healthcare industry has felt the blow for data theft and security breaches. This alarming fact points towards the need to strengthen cybersecurity in a healthcare organization. As part of strengthening cybersecurity and reducing healthcare cyber-attacks, the healthcare organization should leverage the industry's best cybersecurity practices. The best cybersecurity practices advised by cyber security professionals are setting up a firewall, backing up data regularly, controlling electronic health information processes, following good computer habits, controlling network access, installing system anti-virus, and having a well-documented bring your device (BYOD). Practicing these aspects will make your organization free from many possible healthcare cyber-attacks. Educate Employees One of the main reasons for the increased number of healthcare cyber-attacks is that the staff is unaware of cyber threats. Therefore, it is high time for hospitals to educate their staff on cyber threats to get themselves away from risks. All the staff must have a basic understanding of proper cybersecurity protocols. Hospitals should conduct phishing awareness training at work and teach their staff how to respond to dubious activities, such as suspicious e-mails, fraud, and phishing attacks. The access to hospital systems must be limited to credentialed staff members, only helping the hospital avoid unnecessary complications and breaches. The staff also should make sure the medical terminals are inactive when not in use. Summing up Cybercriminals find more opportunities to practice their unlawful activities in the healthcare industry than in any other industry. This is because the hospital employees are not aware of the security threats when they do their daily duties. Often, they do not have enough time to look into these masters as they do their best for their patients. New technologies used in the healthcare sector to tackle the pandemic also challenge hospitals to maintain healthcare cybersecurity. The countless number of devices used in the hospitals is another reason for it. However, effective policies with adequate measures and educating the employees regarding the potential breaches will mitigate the breaches and safeguard the hospitals by reducing healthcare cyber-attacks. Frequently Asked Questions Why do cybercriminals target more on the healthcare industry than other industries? One of the main reasons hospitals become the targets of malicious online activities is that the industry has many sensitive data, including patient data. Unfortunately, the healthcare industry usually does not have a solid system to prevent breaches. What are the consequences of a healthcare data breach? Healthcare data breaches affect the lives of patients. They are likely to mistrust the system and may withhold the information. Both financial and medical identity theft can happen in a healthcare data breach. { "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [{ "@type": "Question", "name": "Why do cybercriminals target more on the healthcare industry than other industries?", "acceptedAnswer": { "@type": "Answer", "text": "One of the main reasons hospitals become the targets of malicious online activities is that the industry has many sensitive data, including patient data. Unfortunately, the healthcare industry usually does not have a solid system to prevent breaches." } },{ "@type": "Question", "name": "What are the consequences of a healthcare data breach?", "acceptedAnswer": { "@type": "Answer", "text": "Healthcare data breaches affect the lives of patients. They are likely to mistrust the system and may withhold the information. Both financial and medical identity theft can happen in a healthcare data breach." } }] }
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DATA SECURITY
Effective Cybersecurity Marketing Strategy to Standout from the Crowd
Article | November 9, 2021
Cyber-attacks have become more sophisticated and advanced as the rise in connectivity brought an increase in security gaps. Better connectivity also has led attackers make to create advanced tools making their attacks more sophisticated. This certainly makes businesses invest more in information security to bridge the gaps. However, most businesses and organizations do not realize the need for it. This is due to the absence of threat awareness among the customers. A major challenge that cybersecurity service providers face is around cybersecurity marketing. Another challenge they face is competition. Businesses do not prioritize cybersecurity as an essential aspect, so marketing security solutions become even more challenging. However, the cybersecurity product market has grown over the years, especially during this pandemic period. Although the market is growing, it needs a sound cybersecurity marketing strategy to reach actual prospects. The strategy should also aim to educate the prospects on its need, as many do not realize its necessity today. Let us look into some of the tips for making a sound cybersecurity marketing strategy. Cybersecurity Marketing Strategy Especially during this period of the pandemic, cybersecurity solutions and services are facing much competition. Thus, you should have a properly and professionally designed cybersecurity marketing strategy to stand out from the crowd and reach out to top prospects. As remote workplaces are necessary during this pandemic period, security breaches are also happening like ever before. This has made companies and individuals look for solid cybersecurity solutions and services. However, as the competition is high, your success in reaching out to these companies in time depends upon the unique cybersecurity marketingstrategy you set up. Below are some tips to make your cybersecurity marketing strategy appealing and robust enough to attract more clients. Know your Audience Regarding cybersecurity marketing, understanding your audience is crucial. It is considered the first step towards creating a compelling marketing strategy. Creating marketing personas will make you understand your audience better. Personas give you a picture of your ideal customer, which is fictional. This will also give you practical insights towards which strategy and channels to be used while communicating with them. Even creating a persona of your ideal customer will provide insights about how to communicate with them. You also have to decide whom do you address in a particular company. Based on the roles, CTO, CEO, CISO, risk managers, CFO, you can make different personas. This is because all of these professionals in companies may be facing different challenges in their pace of work. Understanding them thoroughly will surely help you make a compelling cybersecurity marketing strategy. According to Matthew Fisch, a cybersecurity consultant, and SVP sales at Magnetude Consulting, “I’d follow up after in-person interactions with key executives by giving them my GDPR white paper, which they found very useful. Now they know me and trust that I know their pain points on this subject. That makes it a lot easier to let them know what my company does and how our products can help them.” Push them down the Funnel with E-mail Marketing For cybersecurity solution selling, awareness and knowledge are natural obstacles. This can make a potential lead take a good amount of time to make a decision, even demand a demo or meet a sales representative of your company. Therefore, your cybersecurity marketing strategy can make a difference by engaging them with your brand and taking them down to the sales funnel. The best way to do it is through e-mail marketing. Your email message should be personalized. However, the e-mails you send to your prospects should be attractive, informative, and educational. If they do not find your e-mails worthwhile, they may likely delete your emails and block you as they may have a lot of emails in their inbox every day. Therefore, you should be having a creative mind and a good idea of the types of content that can be sent via email to your prospect. Case studies, reports, and e-books are ideal content types that can educate people about present cybersecurity issues and its need today. Apart from these content forms, you can also focus on sending videos, which would educate them about the importance of cybersecurity. Whatever content yousend to your prospects as part of your cybersecurity marketing strategy, do not forget to link to your blog posts about recent attacks and the latest updates in the industry. You can also include attractive offers in your e-mail, such as free trials that quickly make the prospect sign up. Urge them to Make it a Priority As mentioned in the introduction, most customers do not find or are not aware of the urgency of cybersecurity. Thus, as a cybersecurity product and service provider, you should make the effort of creating a sense of emergency among your prospects as part of your cybersecurity marketing strategy. Furthermore, you should take it as a challenge to convince them to take it as a priority in this modern technology-driven world. There can be many reasons why they do not prioritize cybersecurity in their business process. First, it may be because they are giving importance to their core work. In addition, it can be due to complacency, or maybe they are not aware of the threat. Finally, the expense can be another reason that they do not prioritize cybersecurity. However, you have to focus on making your messaging right to them. Instead of scaring them with threatening messages, focus on educating them with ample examples from real life. Summing up The biggest challenge to cybersecurity marketing is that most prospects are not aware of the necessity of cybersecurity. This is because they are ignorant of the threat businesses are facing. Thus, the first step is to educate them about the urgency of it. Therefore, your cybersecurity marketing strategy should start with this first step. Apart from this, personalized messages to the decision-makers will help you go forward with your strategy. Sending messages to them continuously will educate them about its need and can push them down the sales funnel successfully. Frequently Asked Questions What is the prominent challenge cybersecurity marketers face today? There are a lot of challenges cybersecurity marketers face today. One of the main challenges is that most clients are not aware of the threat they will face in their business process online. Thus, educating them with the need and urgency of it is a significant challenge for marketers. What are some of the tactics cybersecurity marketers use? Cybersecurity marketers need an effective cybersecurity marketing strategy. Email marketing, webinars, content marketing, and paid campaigns can be included as effective tactics in the strategy. { "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [{ "@type": "Question", "name": "What is the prominent challenge cybersecurity marketers face today?", "acceptedAnswer": { "@type": "Answer", "text": "There are a lot of challenges cybersecurity marketers face today. One of the main challenges is that most clients are not aware of the threat they will face in their business process online. Thus, educating them with the need and urgency of it is a significant challenge for marketers." } },{ "@type": "Question", "name": "What are some of the tactics cybersecurity marketers use?", "acceptedAnswer": { "@type": "Answer", "text": "Cybersecurity marketers need an effective cybersecurity marketing strategy. Email marketing, webinars, content marketing, and paid campaigns can be included as effective tactics in the strategy." } }] }
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Japan has committed $5.2 billion (roughly 600 billion yen) toward providing support for semiconductor manufacturers in a bid to help solve the world's ongoing chip shortage.
While the funds will go to several chipmakers, the most notable among them is the largest one in the world, Taiwan Semiconductor Manufacturing Co (TSMC), according to an initial Tuesday report from Nikkei.
Japan invests $5.2 billion in Taiwan's giant chip-making firm
TSMC also said that it would construct a new chip plant in Japan for $7 billion in a joint effort with Sony Group Corp. Understandably, the government of Japan was pleased. The remaining 200 billion yen of Japan's new investment will be directed toward preparing other factories for multiple new projects, including one under development by the U.S. memory chipmaker Micron Technology Inc, and Japan's Kioxia Holdings, according to the report. Japan has remained the largest chip-making industry in the world since the 1980s. But since then the nation has fought an uphill battle to maintain its competitive edge in an increasingly crowded industry, falling into a steady decline in the last three decades as economic rivals like manufacturers based in Taiwan continued to close the gap.
The global semiconductor chip shortage has lasted years
And it couldn't come at a more appropriate time. The chip shortage became apparent at roughly the same time that the COVID-19 coronavirus crisis made landfall in the United States. This timing was atrocious because, with billions of people worldwide facing months to years of lockdowns, the only viable way to interact with the outside world was via computers, laptops, cell phones, TVs, game consoles. Those of us who were lucky enough to work from home depended (and still depend) on the daily operation of machines based on semiconductors, and the computer chips they constitute.
While the largest computer chip manufacturer is TSMC, the biggest buyer of semiconductor chips is Apple Inc., with Samsung in close second place. Notably, Samsung was the second-largest producer, after TSMC, in terms of sales. Since Samsung occupies both the supply and demand sides of the computer chip industry, many would imagine it invulnerable to a shortage. But in March of 2020, Samsung said it was considering skipping the launch of its Galaxy Note smartphone. The reason? "[T]here's a serious imbalance in supply and demand of chips in the IT sector globally," said Mobile Chief and co-CEO Koh Dong-jin in a BBC report. Samsung still hasn't released the new product, and experts think 2022 is the earliest it can happen. But with Japan leveraging its mighty economic arm to fuel some of the most powerful chip-makers in the world, the global shortage in machines that run on computer chips, including gaming platforms, cell phones, smartwatches, laptops, and even Ford's nearly 70,000 chipless vehicles waiting in storage, may have finally entered a terminal phase. While we shouldn't expect the world to return to normal by the holidays, it's a fair bet that the end of next year might look very different, and for the best.
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Xcode is the tool developers use to build apps for the Apple ecosystem – MacOS, iOS, and all things Apple.
This guide will walk you through how to successfully install Xcode onto your Mac, from start to finish.
This guide explains what packages, tools and settings are available in the Travis macOS CI environment (often referred to as the “CI environment”). Overview # Travis CI runs builds in virtual machines that are snapshotted before each build and rolled back at the end of it. Mac users with macOS Mojave and macOS Catalina, and new operating systems in place can now install Command Line Tools from the Xcode IDE without needing to install the entire Xcode package, or opening an Apple developers account. Earlier today, the company informed developers that Xcode 13 will be required after updating to macOS Monterey. As you plan to update to macOS Monterey after the public release this fall, you’ll.
Here are some handy tips to know before you get started:
Xcode only runs on a mac. If you are on a PC, sadly you won't be able to use Xcode.
You'll need a good, stable internet connection. The latest version is around 8 gigabytes in size.
Be sure to have at least 30 gigabytes of free space on your computer. The latest .xip file (v11.4.1 at the time of writing) is ~8 gigabytes zipped. When you unzip it, that's another 17 gigabytes. Then you'll need the command line tool, which is yet another 1.5 gigabytes.
Here's an overview of the steps to install Xcode
Download Xcode
Install the command line tool
Open the new version
Delete files
Note that I have listed some Terminal commands in the steps below. These commands can be typed into your present working directory. This means that you don't need to navigate to any particular folder.
If you really want to, you can first type cd before typing the commands in the below steps. This will return you back to the home folder.
Step #1: Download Xcode
There are two ways to do this. For the latest version and a theoretically 'easy' installation, you can use the App Store. I don't recommend this option.
I prefer to use the developer site. This comes with the bonus option of being able to download any version you'd like.
Option #1: Download via the App Store for the latest version (not my preferred option)
In theory, this should be a seamless and pain-free process. But if the installation fails for any reason on the last step, it is very hard to troubleshoot.
There are a few reasons for failure, and no easy way to know which is the underlying cause. If you do encounter a failure, you will need to re-download the entire file again each time you try to fix the failure. As the latest version is 8 gigabytes, I didn't much enjoy this approach.
But if you're feeling brave, here are the steps:
Open the App Store on your mac
Sign in
Search for Xcode
Click install or update
Option 2: Download via the Developer site for a specific version (my preferred option)
Head to the 'more' section of the Apple developer website
Sign in with your iTunes account id
Type in the version that you'd like, and download the Xcode_x_x_x.xip file. Keep in mind that Xcode 11.4.1 is 8 gigabytes, so this will take awhile depending on your internet connection.
Once the file is downloaded, click on .xip to extract it. Your laptop will extract it to the same folder you downloaded it to. This extraction process is automatic. You don't need to do anything more after you click on the .xip file. This step will take a few minutes.
[Optional] Once extracted, rename the application to “Xcode11.x.x” if you are using multiple versions.
Drag application to the Applications folder
[Optional] Set the new Xcode version as the default. Open Terminal and type sudo xcode-select -switch /Applications/Xcodex.x.x.app . Replace x.x.x with the version number. For example: Xcode11.4.1.app. You will need to enter in your computer admin password. I'm pretty sure this will update the default Xcode version for all users on your computer, so best to check with other users first
Step #2: Install the command line tool (CLT)
If you have multiple users on your computer, you will need to update the CLT for each user.
Download .dmg
To update the CLT, go to app developer website and download the command line tool .dmg.
If you have never installed Xcode before, you may be able to update with your Terminal by typing in xcode-select --install instead of visiting the developer website.
But if you have an existing version of Xcode installed on your machine, you'll probably see this error:
This means you'll need to go to the developer website instead.
Installing the CLT
When the .dmg has finished downloaded, double click the file to open it. This will open a little window that looks like this:
Double click the box and follow the prompts to install the CLT. It will take a few minutes to complete.
It may ask you at the end of the installation whether you want to move this to the trash bin. When it does this, it's talking about moving the .dmg file to the trash bin. Since you should no longer need this file. I always say yes to this.
Step #3: Open Xcode
Open the Applications folder and open the new version of Xcode. If you renamed Xcode, make sure you open the correct application
Xcode may prompt you to install additional components. Click install. This will take a few minutes.
While it's installing, check that your default Xcode version is the one you just downloaded:
Open Terminal
Type brew config
You should see “CLT” and “Xcode” versions, as well as everything else. This should reflect the version that you have just downloaded. In my case, I downloaded Xcode 11.4.1.
Macos Update Xcode Command Line
Once the components are installed, Xcode will launch. You should be able to pick up your old projects and continue where you left off seamlessly*.
*Note that if you use any proxy tools, such as Charles, you will need to re-install those certificates in your simulator again.
If you encounter any errors while trying to build or run a project, check which device you are trying to launch. The new version may not remember the device you were using before. If so, click on the device and choose 'Add additional simulators' from the drop down menu to add the device you want.
Step #4. Delete the files
If you don't need the older versions of Xcode on your computer, you can uninstall them and get some hard drive space back.


In our 56 years of business, Jay’s Exterminating Service has safely, professionally and reliably serviced thousands of residences and businesses in Northern New Jersey. Jay’s prides itself on being small enough to provide personal service, but large enough to handle all pest control needs. Jay’s exceptional staff is what makes our company stand out. Each technician knows that treating you well today means that you will call back next month... or next year. Give us a call, e-mail or fax today!
Contact Us
Our Story
ALL SERVICE TECHNICIANS HAVE BEEN FULLY VACCINATED FOR COVID-19
Update for residential customers regarding COVID-19
To all residential customers, we at Jay's want to give you an update on our services. Our national and state pest control associations (NPMA, NJPMA) have notified us that pest control has been deemed an essential service by the state of New Jersey. This means that our trucks are permitted to be out on the road and we can be open for business. Our technicians will come equipped with gloves and masks that they will wear inside your home. Additionally, we ask that anyone in the home stays at least 6 ft away from our service technicians as per CDC social distancing guidelines. We are doing everything we can to keep our trucks on the road and your homes as pest free as possible. If you have any questions, please call our office and we will do our best to serve your individual needs. Be safe and stay healthy. Dan Siegel and staff.
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To all residential customers, we at Jay's want to give you an update on our services. Our national and state pest control associations (NPMA, NJPMA) have notified us that pest control has been deemed an essential service by the state of New Jersey. This means that our trucks are permitted to be out on the road and we can be open for business. Our technicians will come equipped with gloves and masks that they will wear inside your home. Additionally, we ask that anyone in the home stays at least 6 ft away from our service technicians as per CDC social distancing guidelines. We are doing everything we can to keep our trucks on the road and your homes as pest free as possible. If you have any questions, please call our office and we will do our best to serve your individual needs. Be safe and stay healthy. Dan Siegel and staff.
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Update for commercial accounts regarding COVID-19
To Our Commercial Customers,
Our national and state pest control associations (NPMA, NJPMA) have notified us that pest control has been deemed an essential service by the state of New Jersey. This means that our trucks are permitted to be out on the road and we can be open for business. However, to maintain safe practice as per the CDC guidelines, we will have to make some adjustments for everyone's safety. For monthly regular maintenance calls in common areas, we can service these areas only if social distancing protocols are followed (our staff will need to maintain a 6 ft distance from anyone on the premises). Our technicians will come equipped with gloves and masks that they will wear inside your buildings and apartments. We are doing everything we can to keep our trucks on the road and your properties as pest free as possible. If you have any questions, please call our office and we will do our best to serve your individual needs.
Be safe and stay healthy, Dan Siegel and staff.
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The Arizona Education Association organized volunteers and volunteer hosts to pass their #InvestInEd initiative during the 2020 election.
Photo credit:
34%
additional signups from automated Mobilize features
435,000+
signatures collected
107
volunteer hosts recruited
The Arizona Education Association is the largest professional association for public school employees in Arizona. As a labor union, they advocate on behalf of students, staff, and teachers in Arizona.
Challenge
At the beginning of 2020, the Arizona Education Association (AEA) aimed to engage 9% of their membership in some type of voter contact efforts, including knocking on doors and calling or texting voters. They started this process by collecting signatures for their #INVESTinED (Prop 208) initiative, which aimed to better fund schools and support educators across Arizona.
However, in March, when stay-at-home orders went into place due to COVID-19, the AEA had to reimagine member mobilization. They could no longer host in-person phone banks, canvassing, or other voter contact efforts. Much of their base was forced to adapt to online school and the difficulties of virtual teaching. They were also challenged to figure out a way to track volunteer participation.
The AEA turned to Mobilize for a renewed supporter engagement strategy that would help them achieve their mission in a virtual world. At the time, Mobilize had seen virtual signups on the platform go from 25% of total signups to nearly 100%. Mobilize was also supporting the National Education Association with this transition.
By centralizing their member mobilization efforts, supporting volunteer hosting initiatives, and automating recruitment, Mobilize helped the AEA generate 34% more signups and 435,000+ signatures on their petition.
Supporter engagement during a pandemic
“Mobilize allowed us to create events, send reminders, and follow up with event attendees in a fast, efficient way.”
The AEA hosted 474 virtual events and online actions in support of #INVESTinED, using Mobilize to register members in a central destination, send them personalized event Zoom link instructions, and answer questions remotely. The AEA set regional recruitment goals for each event and were able to monitor progress in real time on Mobilize and through the VAN integration.
Because Arizona State Law prohibits the collection of electronic signature for statewide ballot initiatives, the AEA also needed to collect over 200,000 signatures safely in person. They hosted drive-up, walk-up, and drive-through signings alongside virtual offerings on their Mobilize dashboard, offering members and supporters a central destination for getting involved. By collecting these registrations in advance, they could properly staff the in-person event booths in the safest way possible.
The AEA also hosted Statewide Notary Pop Ups on Mobilize to safely notarize their signed petitions. And when members contacted them about safe ways to knock on doors in support of #INVESTinED (Prop 208), Mobilize offered a way to recruit volunteers and distribute PPE.
In the end, the AEA recruited 2,173 supporters to take 3,267 actions in support of #INVESTinED, and submitted over 435,000 signatures to the AZ Secretary of State.
Volunteer recruitment through the Mobilize network
The AEA recruited volunteers using social media, mass text message invitations, and Mobilize tools.
Mobilize’s bring-a-friend prompts encouraged members to recruit from their personal networks, which was especially helpful for generating first-time volunteers. 24.4% of those who volunteered with AEA came from these bring-a-friend prompts!
In addition to bring-a-friend, the AEA automated recruitment using Mobilize’s automated event suggestions, weekly newsletter, and cross-promotion features. Through these features, the AEA received 34% more signups than they would have without the Mobilize network.
Learn more about event suggestions
Empowering members to host events
Many of the AEA’s super members were looking for ways to get more politically involved, so they became volunteer hosts for the AEA. This Mobilize feature allows supporters to host events on behalf of an organization, while still giving the organization the final say and approval on an event.
In order to assist their volunteer hosts, the AEA created an easy-to-use template and toolkit full of resources. (Mobilizealso has its own on-boarding materials for those interested in hosting!) After hosting their first events, many hosts came back for more and recruited fellow members to do the same.
Thanks to Mobilize’s streamlined member-hosted events features, the AEA recruited 107 volunteer hosts and drove 510 shifts into 325 volunteer-hosted events!
“When our state shut down, we thought we might not meet our goal. Mobilize allowed for ANYONE, no matter their activist level, to host or attend an event safely... Had we not been able use this feature it would have been significantly harder to collect over 400,000 signatures.”
Learn more about volunteer hosting
Success & next steps
“AEA members are some of the most courageous members I’ve worked with. They braved a pandemic to fight for our schools, all while still teaching virtually.”
Even while having to adjust to online teaching, these tenacious teachers and educators took a stand to advocate for their schools and improve the education for students in Arizona.
Now that the election is over, AEA has time to regroup, strategize, and prepare their members. 2022 is a big year for Arizona because it will be a Governor race. They plan on using 2021 to host trainings about canvassing, phone banking, and text banking on Mobilize. AEA members will be prepared to swing the vote in 2022 and elect progressive leaders.
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How Sister District used Mobilize to promote democratic leadership in state legislatures across the country


We are open for business and are doing adoptions. Because our foster cats are located in foster homes, not in a shelter, we cannot invite anyone to meet our cats in person due to health-safety issues related to COVID-19. We realize that everyone who wants to adopt a companion animal should be able to meet them first, so this is how we're going to handle that:
Adoptions will be "Foster to Adopt."
WE ARE NOT DOING OUT-OF-STATE ADOPTIONS UNTIL FURTHER NOTICE
Why? 1. To leave CT, our foster cats must have a Vet-issued Health Certificate for travel out-of-state. It is VERY difficult to get Vet appointments since the pandemic began. Wait times are into WEEKS depending on our Vet's availability. 2. We take our cats back if adoptions don't work out-we always have, but we do not want to put our volunteers and ourselves at risk of getting Covid because we have to travel to pick up a cat. It's too much to ask of anyone. 3. We have to charge adopters a $100/cat fee for issuing a Health Cert. We cannot bear that expense. The problem is, it would have to be paid before the adopter even gets custody of the cat/s. That does not make sense or even seem fair.
CONNECTICUT RESIDENTS
• Home visits will be done via FaceTime or Zoom. This non-negotiable. All members of the family need to be present during the call, which can last from 15-30 minutes. We can do it at a time/date that is convenient for you. This includes some nights and weekends, if necessary.
• During the virtual home visit, you will also be able to see and interact with the cat/s you are interested in adopting (as long as the cats are cooperative)
• Applications need to be approved, as always
• You will be asked to fill out an "Adoption Terms" form via email and pay the adoption fee (we will hold the fee until the adoption is completed or return it if it does not work out)
• Once approved we will set up a time to pick up your cat/s
The cat will be considered a Kitten Associates foster cat for the period of one week. This will give you and your family time to get to know your new family member. During that time we will provide food and vet care should the cat become ill.
At the end of the foster period (or any time before) we can finalize the adoption or take the cat back if it's not a good fit. We work very hard to make a good match, so we're hoping it will be unlikely you will need to return your foster cat. If so, we will take the cat back, no questions asked, no judging. This should be a simple process.
We have also changed our feeding guidelines. All foster cats are on a fresh diet and our adopters will be expected to continue feeding fresh in their homes. After 15 years of feeding fresh, we have seen a dramatic improvement in the health of all of our cats and kittens. This is not a great change from our feeding guidelines in the past. We will always be a No-Kibble Rescue and are now a 100% Fresh-fed rescue. If you have questions about this, just contact us.
Thank you for your patience and understanding. It's been a very tough time for our rescue, but with support and friendship, we can get through anything.
Best regards,
Robin AF Olson
President & Founder
©2021 Kitten Associates, All Rights Reserved
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FIFA President Gianni Infantino visits Venezuela - Universidad central de Venezuela stadium - Caracas, Venezuela - October 15, 2021 FIFA President Gianni Infantino attends a news conference REUTERS/Leonardo Fernandez Viloria
FIFA president Gianni Infantino said on Wednesday he wanted to seek consensus over plans for a biennial World Cup and changes to the international match calendar after facing fierce criticism from European federations.
FIFA's ruling council agreed to hold a global summit on Dec 20 to discuss the proposals for a World Cup to be held every two years rather than every four years.
However, Infantino did not commit to hold a binding vote on the plans -- after UEFA president Aleksander Ceferin warned against it, saying there would be "terrible consequences for football in general" if he pushed ahead.
FIFA will now wait for the results of a feasibility study and also an economic analysis of the financial impact of the extra World Cup, which are expected to be delivered before the summit.
A meeting between 'technical groups' of FIFA and UEFA is also scheduled for next week.
Ceferin has said UEFA would boycott an additional World Cup and his opposition to the plan has been echoed by European clubs and leagues.
Infantino noted the debate had been "heated" but said that it was a sign of change within FIFA that such a wide-ranging consultation was being held.
"We will continue with the objective of reaching a consensus with solutions that work for everyone’s benefit. By hosting a global summit later this year, we will now have the opportunity to present one plan and to provide feedback to all our FIFA member associations," said Infantino.
There was, however, no strong attempt to sell the idea of a biennial World Cup from Infantino, who instead emphasised that his role was to listen to all viewpoints.
"We have to see how we can approach the different opinions of different parties," Infantino told a news conference.
“We need to look at sporting and economic merits, then we can have a reasoned discussion about World Cups and perhaps other competitions. I do not know what the outcome will be," he said.
FIFA will hold its next full congress in Doha, Qatar on March 31, ahead of the draw for the finals of the 2022 World Cup in the Gulf country.
The council also decided that the Club World Cup, which was planned to be held in Japan in 2021 but which was postponed due to the COVID-19 pandemic, will be held in the United Arab Emirates in early 2022.


I’ve completed the first half of an essay—more like a book—on the mask phenomenon (or cult). I’m sending it to News from Underground subscribers in three installments, as it’s pretty long. It’s not just about the mask mandates, and their scientific groundlessness, but about the power of war propaganda, and how best to see through it, and help others do so as well.
Let me orient you with a summary of the contents. After an introductory bit on the uncanniness of this moment (the August day when I started writing), Masking Ourselves to Death moves on to these subjects:
> The repressive measures used, since May, to enforce the mask mandates in Third World countries, China, and throughout Europe;
> The sudden turnaround by Dr. Fauci, and the CDC and WHO, each of them first discouraging healthy people from mask-wearing, then strongly urging everyone to mask;
> The brutality with which masking has been enforced by cops in the US, and the viciousness with which unmasked people have been treated by their masked fellow-citizens;
> The national blackout on such incidents by the media, which has highlighted only instances of violence by unmasked people;
> How the propaganda drive for masking—including the media’s one-sided coverage of such violence worldwide—recalls the formula for war-propaganda drives described by Hermann Goering during the first Nuremberg trials;
> How to “break the spell” of propaganda
1) “Keep your head” (i.e., use common sense, augmented by some knowledge of the past, and of developments beyond our borders);
2) “Pay close attention to those men behind the curtain (a summary of the many instances of COVID-19 “stars” like Dr. Fauci, the Cuomo brothers, the German president Frank-Walter Steineier and others not masking, usually off-camera, or otherwise flouting the very rules that they themselves have either imposed or vocally supported);
3) What the science says about the effectiveness of masks, and the media’s censorship/distortion of such evidence, and ad hominem attacks on those presenting it;
4) On “the science” finding that masks do prevent transmission of respiratory viruses (“science” that’s actually propaganda);
5) What the science says about the ineffectiveness of masking by doctors performing surgery;
6) What the science says about the health hazards of masking among healthcare professionals—and what OSHA consultants say about it;
7) What’s really happening, worldwide, to healthy people wearing masks, which badly sicken them, and even kill them, more often than we know;
8) How pro-mask advocates “argue” (“Put on a fucking mask!”), and how they themselves betray the very callousness and selfishness that they so lividly denounce (a section ending with a paragraph on the grotesque environmental toll of masking the world over).
That’s a rough paraphrase, as there’s much more here than what I’ve just described. I’ll send the second and third parts of this first half over the next week or so.
I’m still at work on Part 2 (“Why is this happening?”), which gets into the real reasons for this propaganda push: an overview that sheds a lot of light on Bill Gates, and his “philanthropic” predecessors, among others. This second half will help us better understand what’s really going on, and the urgency of our uniting to resist it.
I’m sending you this section in the hope that you will share your editorial comments, corrections and/or whatever other examples you might think I ought to cite, so that I can incorporate them into the final version, which I’m hoping to publish (somehow) next month.
Many thanks for your time and attention, and for your interest in this matter; I hope you find it helpful, as I’ve put a great deal into it, as (I hope) you’ll see.
Masking ourselves – Part 1 of 3Download
Tags masks, propaganda
← Mass anxiety shot up at the start of “the coronavirus crisis”(JAMA) → “Invisibly Present/Visibly Absent”: A great—and timely—art show by Sam Husseini
8 replies on “Masking ourselves to death: Part 1 of 3”
bsays:
October 11, 2020 at 6:25 pm
thank you you should look at some of the Truth articles over at https://defending-gibraltar.net/
Pamsays:
December 6, 2020 at 6:50 pm
A great read! I hope part 2 is coming soon?
Nancysays:
April 21, 2021 at 11:54 am
Men, it has been well said, think in herds; it will be seen that they go mad in herds, while they only recover their senses slowly, and one by one. Charles Mackay, L.L.D. This quotation comes from a book first published in 1841. Good luck on going sane.
Bob Fordsays:
April 21, 2021 at 10:23 pm
Thank you for this interesting introduction. What is the status of parts 2 & 3? I know you have some other things on your plate right now.
Sadie-Kaysays:
April 23, 2021 at 1:10 am
Dear Professor, I applaud your courage to stand up to the covid bullies. Many of us stand with you.
John McNultysays:
April 29, 2021 at 8:22 am
Dear Mark
I think common sense would lead us to assume that any mask will protect others from droplets caused by your sneezing and coughing.
An N95 mask will also protect the wearer to a greater extent.
As for evidence as someone who is not medically trained I would recommend Laura Spinney’s book on the pandemic of 1918 to 1920.
There was clear lower mortality rate in City administrations that mandated and enforced mask wearing along with closing cinemas compared with those that did not- clearly one single measure is not sufficient but may be necessary.
Are you an epidemiologist, a virologist, or an ICU consultant?
If not I suggest you consult with them.
As someone with stage for cancer who has been shielding now for a year in the meantime perhaps you could keep your door and your mouth shut.
Disrespectfully Yours
John McNulty
PS If you have any credible evidence with citations rather than dangerous assertions please show us
Sarah Martinezsays:
May 5, 2021 at 11:15 am
John McNulty – You say N95 masks offer greater protection to the wearer, but failed to mention they offer no protection to others from the wearer – I guess that’s not relevant to you? Also, you speak as though we are actually in the state of a health emergency dealing with a virus that is deadly to everyone, yet surely you have read all of the reports and analyzed the figures surrounding Covid deaths, and you’re aware that the only individuals who’s lives are at risk from this virus are the extremely old or extremely ill – and that is nothing new. Individuals in this category have always been at high risk of succumbing to respiratory illnesses like Influenza, Pneumonia or Respiratory Disease. The only difference is that now people who used to be diagnosed with these illnesses are being diagnosed with Covid-19 instead, and those who die and tested positive for the virus with a PCR test are marked down as a “Covid death” even though Covid was not the cause of death. Are you not aware of these things? you certainly should be by now. Here is Canada, our mortality rate in 2020 dropped from 2019, so how do you explain that? You are seriously delusional if you continue to ignore to rapidly mounting evidence that Covid poses no threat to the general public.
Kimberly Vlastarissays:
May 6, 2021 at 2:18 pm
Keep fighting!! You are an inspiration!!!
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Why extra virgin olive oil is a great substitute for butter to bake yourself a warming treat this fall
Best Olive Oil For Savoury Baking
Fall is a time to create some homemade kitchen comforts for family and friends and, by baking with extra virgin olive oil, you are boosting the health and taste factor too. Extra Virgin Olive Oil is a great substitute for butter in savoury bakes as well as sweet and it will help to reduce the levels of saturated fat in your diet as well as fight off some of those winter bugs.
At Morocco Gold, we really love this season as it gives us a chance to show you just how flexible our cold pressed extra virgin olive oil can be in your cooking. So, here are some tempting savouries using olive oil in your baking to fill your home with mouth watering aromas.
Contents:
Savoury Olive Oil Cake
Savoury Olive Oil Crackers
Savoury Apple Olive Oil Bread
Savoury Olive Oil Cake
This savoury olive cake from food52 is a great starting point for tucking in to after a bracing walk in the woods.
Savoury Olive Oil Cake
Ingredients
1 ½ cups all-purpose flour
1teaspoon baking soda
1 teaspoon sea or kosher salt
8 ounces Greek-style yogurt, plain
4 ounces Morocco Gold extra-virgin olive oil
1 tablespoon honey
1/2 cup Kalamata olives, roughly chopped
Zest of one orange and one Meyer lemon
1 teaspoon fresh rosemary, minced
1 teaspoon fresh thyme, minced
Method
Preheat oven to 350 degrees. Line the bottom of an 8” cake pan with parchment, and pan-spray the sides.
This is a one-bowl operation. Set a sieve over a mixing bowl. Measure the dry ingredients into it, then sift them into the bowl.
Add the yogurt, olive oil, honey, olives, citrus zest, rosemary, and thyme. Stir with a wooden spoon or rubber spatula just enough to blend all ingredients.
Pour into prepared pan. Bake until a paring knife inserted in the center comes out clean, about 30-35 minutes.
Savoury Olive Oil Crackers
Savoury Olive Oil Crackers
This versatile little number from allrecipes.co.uk can be paired with all kinds of savoury treats.
Ingredients
300g plain flour
4g salt
140ml water
70g Morocco Gold extra virgin olive oil
40g sesame seeds
Method
In a large bowl sift the flour with salt. Make a well and pour in the water and oil. Mix flour and liquid to reach the consistency of a dough.
Sprinkle the sesame seed on a clean working surface. Transfer the dough to the work surface and knead vigorously for few minutes, incorporating the seeds until the dough is smooth and soft. Shape into a ball with your hands, cover with a towel and let stand for 10 minutes.
Preheat oven to 180 C / Gas 4. Brush a baking tray with some olive oil.
Divide the dough in 4 pieces and roll out each piece into a 1 to 2mm thick rectangle, the size of the baking tray. Transfer the first rectangle to the baking tray and with a fluted pastry wheel cut 5x10cm rectangles and prick with a fork.
Bake in preheated oven for 10 to 12 minutes until crisp. Remove from the oven and cool a bit in the baking tray and then transfer to a cooling rack to cool completely. Proceed in the same way with the 3 remaining rectangles of dough. Serve or store in an airtight box.
Tips: Sesame seeds are totally optional: Replace them with poppy seeds, toasted rosemary or dried onion.
Savoury Apple Olive Oil Bread
Savoury Apple Olive Oil Bread
Pulling this little gem from foodabovegold out of your oven to accompany some warming soup is bound to be a crowd pleaser.
Ingredients
1 cup warm water
1 Tablespoon dry-active yeast
1Tablespoon sugar
½ cup Morocco Gold Extra Virgin Olive Oil (plus extra for the bowl)
1 teaspoon salt
2 ½ – 3 cups bread flour (plus extra for kneading)
1 cup shredded Granny Smith apple
2 cups ice
Method
In a large bowl sift the flour with salt. Make a well and pour in the water and oil. Mix flour and liquid to reach the consistency of a dough.
Sprinkle the sesame seed on a clean working surface. Transfer the dough to the work surface and knead vigorously for few minutes, incorporating the seeds until the dough is smooth and soft. Shape into a ball with your hands, cover with a towel and let stand for 10 minutes.
Preheat oven to 180 C / Gas 4. Brush a baking tray with some olive oil.
Divide the dough in 4 pieces and roll out each piece into a 1 to 2mm thick rectangle, the size of the baking tray. Transfer the first rectangle to the baking tray and with a fluted pastry wheel cut 5x10cm rectangles and prick with a fork.
Bake in preheated oven for 10 to 12 minutes until crisp. Remove from the oven and cool a bit in the baking tray and then transfer to a cooling rack to cool completely. Proceed in the same way with the 3 remaining rectangles of dough. Serve or store in an airtight box.
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Last month, NASA declared that the Opportunity mission had come to an end, after the rover succumbed to a dust storm. Now, the final images have been sent back, including a 360-degree panorama of the area around what became its final resting place – a region ironically known as Perseverance Valley.
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NASA attempts new rescue strategy for Opportunity Mars rover
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Opportunity stays silent as Martian dust storm goes global
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Opportunity rover may be dying as Martian storm intensifies
As a giant dust storm roars across a quarter of the face of Mars, NASA's Opportunity rover is facing possible extinction. NASA engineers announced today that mission control has lost contact with the unmanned probe as the storm prevents the craft's solar panels from charging its batteries.
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Opportunity fights for life amidst a giant Martian dust storm
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