Cable News Network (CNN) is an American basic cable and satellite television news channel and division of AT&T's WarnerMedia.[1] CNN was founded in 1980 by American media proprietor Ted Turner as a 24-hour cable news channel.[2] Upon its launch, CNN was the first television channel to provide 24-hour news coverage,[3] and was the first all-news television channel in the United States.[4]
While the news channel has numerous affiliates, CNN primarily broadcasts from the Time Warner Center in New York City, and studios in Washington, D.C. and Los Angeles. Its headquarters at the CNN Center in Atlanta is only used for weekend programming. CNN is sometimes referred to as CNN/U.S. (or CNN Domestic[5]) to distinguish the American channel from its international sister network, CNN International.
As of August 2010, CNN is available in over 100 million U.S. households.[6] Broadcast coverage of the U.S. channel extends to over 890,000 American hotel rooms,[6] as well as carriage on cable and satellite providers throughout Canada. As of July 2015, CNN is available to about 96,374,000 cable, satellite, and telco television households (82.8% of households with at least one television set) in the United States.[7] Globally, CNN programming airs through CNN International, which can be seen by viewers in over 212 countries and territories.[8]
Contents
1 History
1.1 Early history
1.2 Major events
1.2.1 Gulf War
1.2.2 September 11 attacks
1.2.3 2008 U.S. election
1.2.4 2016 U.S. election
1.3 Trump administration, AT&T purchase
2 Programming
2.1 On-air presentation
3 Staff
4 Other platforms
4.1 Online
4.2 Beme
4.3 Films
4.4 Radio
5 Specialized channels
5.1 Former channels
5.2 Experiments
6 Bureaus
6.1 United States
6.2 Worldwide
7 Controversies
8 Awards and honors
9 See also
10 References
11 External links
History[]
Early history[]
Main article: History of CNN (1980–2003)
The Cable News Network was launched at 5:00 p.m. Eastern Time on June 1, 1980. After an introduction by Ted Turner, the husband and wife team of David Walker and Lois Hart anchored the channel's first newscast.[9] Burt Reinhardt, the executive vice president of CNN at its launch, hired most of the channel's first 200 employees, including the network's first news anchor, Bernard Shaw.[10]
Since its debut, CNN has expanded its reach to a number of cable and satellite television providers, several websites, and specialized closed-circuit channels (such as CNN Airport). The company has 42 bureaus (11 domestic, 31 international),[11] more than 900 affiliated local stations (which also receive news and features content via the video newswire service CNN Newsource),[12] and several regional and foreign-language networks around the world.[13] The channel's success made a bona-fide mogul of founder Ted Turner[14] and set the stage for conglomerate Time Warner's eventual acquisition of the Turner Broadcasting System in 1996.[15]
A companion channel, CNN2, was launched on January 1, 1982[16] and featured a continuous 24-hour cycle of 30-minute news broadcasts.[17] The channel, which later became known as CNN Headline News and is now known as simply HLN, eventually focused on live news coverage supplemented by personality-based programs during the evening and primetime hours.
Major events[]
File:CNN Center newsroom1.jpg
Replica of the newsroom at CNN Center.
Gulf War[]
The first Persian Gulf War in 1991 was a watershed event for CNN that catapulted the channel past the "Big Three" American networks for the first time in its history, largely due to an unprecedented, historical scoop: CNN was the only news outlet with the ability to communicate from inside Iraq during the initial hours of the Coalition bombing campaign, with live reports from the al-Rashid Hotel in Baghdad by reporters Bernard Shaw, John Holliman and Peter Arnett.
File:CNN Gulf War nightscope January 1991.jpg
Operation Desert Storm as captured live on a CNN night vision camera with reporters narrating.
The moment when bombing began was announced on CNN by Shaw on January 16, 1991, as follows:[18] Template:Quote Unable to immediately broadcast live pictures from Baghdad, CNN's coverage of the initial hours of the Gulf War had the dramatic feel of a radio broadcast – and was compared to legendary CBS news anchor Edward R. Murrow's gripping live radio reports of the German bombing of London during World War II.[19] Despite the lack of live pictures, CNN's coverage was carried by television stations and networks around the world, resulting in CNN being watched by over a billion viewers worldwide.[20]
The Gulf War experience brought CNN some much sought-after legitimacy and made household names of previously obscure reporters. In 2000, media scholar and director of the Center for the Study of Popular Television at Syracuse University, Robert Thompson, stated that having turned 20, CNN was now the "old guard."[21] Shaw, known for his live-from-Bagdhad reporting during the Gulf War, became CNN's chief anchor until his retirement in 2001.[22][23] Others include then-Pentagon correspondent Wolf Blitzer (now host of The Situation Room) and international correspondent Christiane Amanpour. Amanpour's presence in Iraq was caricatured by actress Nora Dunn as ruthless reporter Adriana Cruz in the 1999 film Three Kings. Time Warner-owned sister network HBO later produced a television movie, Live from Baghdad, about CNN's coverage of the first Gulf War.Template:Citation needed
Coverage of the first Gulf War and other crises of the early 1990s (particularly the infamous Battle of Mogadishu) led officials at the Pentagon to coin the term "the CNN effect" to describe the perceived impact of real time, 24-hour news coverage on the decision-making processes of the American government.Template:Citation needed
September 11 attacks[]
CNN was the first cable news channel to break the news of the September 11 attacks.[24] Anchor Carol Lin was on the air to deliver the first public report of the event. She broke into a commercial at 8:49 a.m. Eastern Time that morning and said:Template:Quote
Sean Murtagh, CNN vice president of finance and administration, was the first network employee on the air.[25] He called into CNN Center from his office at CNN's New York City bureau and reported that a commercial jet had hit the Trade Center.[26]
Daryn Kagan and Leon Harris were live on the air just after 9:00 a.m. Eastern Time as the second plane hit the North Tower of the World Trade Center and through an interview with CNN correspondent David Ensor, reported the news that U.S. officials determined "that this is a terrorist act."[27] Later, Aaron Brown and Judy Woodruff anchored through the day and night as the attacks unfolded, winning an Edward R. Murrow award for the network.[28] Brown had just joined CNN from ABC to serve as the breaking news anchor. CNN has made archival files of much of the day's broadcast available in five segments, plus an overview.
2008 U.S. election[]
File:CNN-YouTube Republican Debate.jpg
The stage for the second 2008 CNN/YouTube presidential debate.
Leading up to the 2008 U.S. presidential election, CNN devoted large amounts of its coverage to politics, including hosting candidate debates during the Democratic and Republican primary seasons. On June 3 and 5, CNN teamed up with Saint Anselm College to sponsor the New Hampshire Republican and Democratic Debates.[29] Later in 2007, the channel hosted the first CNN/YouTube presidential debates, a non-traditional format where viewers were invited to pre-submit questions over the internet via the YouTube video-sharing service.[30] In 2008, CNN partnered with the Los Angeles Times to host two primary debates leading up to its coverage of Super Tuesday.[31] CNN's debate and election night coverage led to its highest ratings of the year, with January 2008 viewership averaging 1.1 million viewers, a 41% increase over the previous year.[31]
2016 U.S. election[]
Driven by live coverage of the year's US presidential election, 2016 was CNN's most-watched year in its history.[32] Throughout the campaign, the network aired unedited coverage of many of the Trump campaign rallies. Aides for Republican candidates Marco Rubio, Jeb Bush, and Ted Cruz accused CNN president Jeff Zucker of undermining their candidates during the Republican primaries.[33] After the election, Zucker acknowledged that it was a mistake to air so many of the campaign rallies.[34] CNN also drew criticism during the election for hiring former Trump campaign manager Corey Lewandowski, who was still being paid by and was effectively working on behalf of the campaign.[35]
Trump administration, AT&T purchase[]
The presidency of Donald Trump has led to many prominent controversies involving CNN. The network was accused by critics of giving disproportionate amounts of coverage to Donald Trump and Democratic candidate Hillary Clinton. CNN president Jeff Zucker defended the criticism, arguing that out of the Republican candidates, Trump was the most willing to give on-air interviews. Trump commented upon the allegations during his speech at the 2017 Conservative Political Action Conference (CPAC), jokingly referring to CNN as the "Clinton News Network".[36][37]
In January 2017, CNN reported that Trump had been briefed on a classified dossier which detailed compromising personal and financial information that had allegedly been obtained by the Russian government. While CNN did not publish the dossier, Trump criticized the network during a press conference the following day, and refused to take a question from CNN reporter Jim Acosta, claiming that the network was "fake news".[38] On June 26, 2017, CNN investigative journalists Thomas Frank, Eric Lichtblau, and Lex Haris voluntarily resigned after the network retracted an online article which incorrectly connected Trump aide Anthony Scaramucci to a $10 billion Russian investment fund. The network apologized to Scaramucci and admitted that the online story did not meet their editorial standards.[39] Zucker responded by stressing that the network needs to "play error-free ball" when it comes to any future stories about Trump.[40]
In July 2017, Trump posted a video on Twitter of himself tackling Vince McMahon on the ground during WrestleMania 23, edited to replace McMahon's face with the CNN logo. The clip was considered to be a further expression of his opinions regarding the network's quality of coverage. Several media columnists and Democratic politicians condemned the retweeted video, concerned that its substance—given the tone of some of Trump's criticism of mainstream media outlets for what he deems as unfavorable coverage of him and his presidency—could encourage some of his extreme right-wing supporters to commit violence against journalists from outlets outside of the conservative media spectrum.[41][42] Later that month, a group of Democratic United States Senators, led by Amy Klobuchar, issued a request for information over allegations that the Trump administration was planning to use CNN as "leverage for political gain" in the process of clearing the proposed acquisition of its parent company Time Warner by AT&T—a purchase which was first announced in October 2016.[43][44] The Daily Caller reported that, in particular, the administration was seeking the removal of Jeff Zucker as CNN president. Although Trump had promised to block the acquisition entirely during his presidential campaign, Trump's transition team later stated that the government planned to evaluate the deal without prejudice.[45][46][47][48]
Following the announcement of the acquisition, AT&T CEO Randall L. Stephenson stated that the company was "committed to continuing the editorial independence of CNN".[49] In August 2017, Deadline Hollywood reported that AT&T had considered spinning off CNN and its stake in TMZ post-acquisition.[49] In October 2017, Stephenson downplayed the possibility that the ongoing tensions between Trump and CNN could affect the deal, stating that he "[didn't] know what the relevance of CNN is in terms of an antitrust review", and that AT&T did not plan to make managerial changes to Time Warner properties that were operating well, such as CNN.[50] Later that month, CNN launched a new promotional campaign, "Facts First", in an effort to combat false perceptions over the quality of its reporting. Using an apple to demonstrate metaphors for fake news and "alternative facts" (in particular, suggesting that one could persistently opine that the apple was actually a banana), the ads publicize a commitment to accurate, fact-based reporting.[51][52] The ad became the subject of parodies, including one by The Daily Caller (which reversed the ad, and amended the slogan with "unless we are reporting on Trump"), and Stephen Colbert (which closed with the line "Now orange you ready to impeach?"), and was criticized by conservative publishers, Republican politicians, and on social media.[53][54][55][56]
On November 6, 2017, Stephenson met with Makan Delrahim, assistant Attorney General of the United States Department of Justice Antitrust Division, to discuss antitrust and concentration of media ownership concerns surrounding the acquisition, and possible options for satisfying them.[57][58] Two days later, major media outlets publicly reported that the Justice Department had recommended that either the entire Turner Broadcasting group, or DirecTV, be divested as a condition of the merger. The Financial Times went further, stating that it had specifically demanded the divestment of CNN.[59][60][57][61] Stephenson denied these reports, stating that he never offered to, nor had any intentions to sell CNN.[62][63] CNN's media analyst Brian Stelter noted that media outlets were interpreting the alleged recommendations as being either a genuine concern for AT&T's scale following the merger, or a retaliatory measure by the Trump administration against CNN.[57]
At the DealBook conference in New York City the next day, Stephenson denied that the Department had demanded the divestment of CNN at all (stating that he had "never been told that the price of getting the deal done was selling CNN"), and that the company aimed to "get to a negotiated settlement". However, he stated that if they were unable to do so, AT&T was "prepared to litigate".[64][57] In a statement to CNBC, a Department of Justice official backed Stephenson, denying that there were any specific demands to divest CNN during the discussion, and considering the claims to be "shocking" and an attempt to politicize the situation. The official added that the Department had officially recommended either abandoning the deal entirely, or divesting DirecTV or Turner, but that it was open to other options for quelling antitrust concerns.[58] The same day, the watchdog group Protect Democracy sued the Department of Justice to seek information on whether the Trump administration had "improperly interfered with the Department's review of the merger between AT&T and Time Warner, or has acted in that matter based on the President's personal dislike of CNN's protected speech." The group had issued a Freedom of Information Act request for these details, but the Department had not responded.[65] On November 20, 2017, the Department of Justice filed an antitrust lawsuit over the acquisition.[66]
Programming[]
Template:See also CNN's current weekday schedule consists mostly of rolling news programming during daytime hours, followed by in-depth news and information programs during the evening and primetime hours. The network's morning programming consists of Early Start, an early-morning news program hosted by Christine Romans and Dave Briggs at 4–6 a.m. ET, which is followed by New Day, the network's morning show, hosted by Alisyn Camerota and John Berman at 6–9 a.m. ET. Most of CNN's late-morning and early afternoon programming consists of CNN Newsroom, a rolling news program hosted by Brianna Keilar (from Washington D.C.) and Poppy Harlow (from New York) in the morning and Brooke Baldwin in the afternoon. In between the editions of Newsroom, At This Hour with Kate Bolduan airs at 11 a.m. to noon Eastern, followed by Inside Politics with John King, hosted by John King at noon Eastern, and Wolf with Wolf Blitzer at 1 p.m. Eastern.[67]
CNN's late afternoon and early evening lineup consists of The Lead with Jake Tapper, hosted by Jake Tapper at 4 p.m. Eastern and The Situation Room with Wolf Blitzer, hosted by Wolf Blitzer at 5–7 p.m. ET. The network's evening and primetime lineup shifts towards more in-depth programming, including Erin Burnett OutFront at 7 p.m. ET,[68] and Anderson Cooper 360° at 8 p.m. ET, followed by Cuomo Prime Time with Chris Cuomo at 9 p.m., and CNN Tonight hosted by Don Lemon at 10 p.m. Eastern. Overnight programming consists of reruns of the primetime lineup, and an overnight simulcast of the CNN International version of CNN Newsroom from Los Angeles.
Weekend primetime is dedicated mostly to factual programming, such as documentary-style reality series (including Anthony Bourdain: Parts Unknown and United Shades of America), along with original based documentaries and specials (including those presented under blanket titles such as CNN Presents and CNN Special Investigations Unit), as well as acquired documentary films presented under the banner CNN Films. The network's weekend morning programming consists of CNN Newsroom (simulcast from CNN International) at 4–6 a.m. ET, which is followed by the weekend editions of New Day, hosted by Christi Paul and Victor Blackwell, which airs every Saturday at 6–9 a.m. ET and Sunday at 6–8 a.m. ET and the network's Saturday program Smerconish with Michael Smerconish at 9 a.m. Eastern and replay at 6 p.m. Eastern. Sunday morning lineup consists primarily of political talk shows, including Inside Politics with John King, hosted by John King at 8 a.m. Eastern and State of the Union, hosted by Jake Tapper at 9 a.m. Eastern and replay at noon Eastern, and the international affairs program Fareed Zakaria GPS, hosted by Fareed Zakaria at 10 a.m. Eastern and replay at 1 p.m. Eastern, and the media analysis program Reliable Sources, hosted by Brian Stelter at 11 a.m. Eastern.
For the 2014–15 season, after cancelling Piers Morgan Tonight (which, itself, replaced the long-running Larry King Live), CNN experimented experimented with running factual and reality-style programming during the 9:00 p.m. ET hour, such as John Walsh's The Hunt, This Is Life with Lisa Ling, and Mike Rowe's Somebody's Gotta Do It. Jeff Zucker explained that this new lineup was intended to shift CNN away from a reliance on pundit-oriented programs, and attract younger demographics to the network. Zucker stated that the 9:00 p.m. hour could be pre-empted during major news events for expanded coverage. These changes coincided with the introduction of a new imaging campaign for the network, featuring the slogan "Go there".[69][70][71] In May 2014, CNN premiered The Sixties, a documentary miniseries produced by Tom Hanks and Gary Goetzman which chronicled the United States in the 1960s. Owing to its success, CNN commissioned follow-ups focusing on other decades.[72][73][74][75] Anderson Cooper 360° has since been expanded back into a two-hour format to occupy the 8-9 p.m. timeslot.[76]
On-air presentation[]
CNN began broadcasting in the high definition 1080i resolution format in September 2007.[77] This format is now standard for CNN and is available on all major cable and satellite providers.
File:CNN Election Express.jpg
The CNN Election Express bus, used for broadcasts.
CNN's political coverage in HD was first given mobility by the introduction of the CNN Election Express bus in October 2007. The Election Express vehicle, capable of five simultaneous HD feeds, was used for the channel's CNN-YouTube presidential debates and for presidential candidate interviews.[78]
In December 2008, CNN introduced a comprehensive redesign of its on-air appearance, which replaced an existing style that had been used since 2004. On-air graphics took a rounded, flat look in a predominantly black, white, and red color scheme, and the introduction of a new box next to the CNN logo for displaying show logos and segment-specific graphics, rather than as a large banner above the lower-third. The redesign also replaced the scrolling ticker with a static "flipper", which could either display a feed of news headlines (both manually inserted and taken from the RSS feeds of CNN.com), or "topical" details related to a story.[79][80]
CNN's next major redesign was introduced on January 10, 2011, replacing the dark, flat appearance of the 2008 look with a glossier, blue and white color scheme, and moving the secondary logo box to the opposite end of the screen. Additionally, the network began to solely produce its programming in the 16:9 aspect ratio, with standard definition feeds using a letterboxed version of the HD feed.[80] On February 18, 2013, the "flipper" was dropped and reverted to a scrolling ticker; originally displayed as a blue background with white text, the ticker was reconfigured a day later with blue text on a white background to match the look of the 'flipper'.[81]
On August 11, 2014, CNN introduced its most recent graphics package, dropping the glossy appearance for a flat, rectangular scheme incorporating red, white, and black colors, and the Gotham typeface. The ticker now alternates between general headlines and financial news from CNNMoney, and the secondary logo box was replaced with a smaller box below the CNN bug, which displays either the title, hashtag, or Twitter handle for the show being aired or its anchor.[82] In April 2016, CNN began to introduce a new corporate typeface, known as "CNN Sans", across all of its platforms. Inspired by Helvetica Neue and commissioned after consultations with Troika Design Group, the font family consists of 30 different versions with varying weights and widths to facilitate use across print, television, and digital mediums.[83]
In August 2016, CNN announced the launch of its new initiative, CNN Aerial Imagery and Reporting (CNN AIR). It is a drone-based news collecting operation to integrate aerial imagery and reporting across all CNN branches and platforms, along with Turner Broadcasting and Time Warner entities.[84]
Staff[]
Main article: List of CNN personnel
On July 27, 2012, CNN president Jim Walton announced he was resigning after 30 years at the network. Walton remained with CNN until the end of that year.[85] In January 2013, former NBCUniversal president Jeff Zucker replaced Walton.[86]
On January 29, 2013, longtime political analysts James Carville and Mary Matalin, and fellow political contributor Erick Erickson were let go by CNN.[87]
Other platforms[]
Online[]
File:CNN Website April 2011.png
International version in April 2011
CNN launched its website, CNN.com (initially an experiment known as CNN Interactive), on August 30, 1995. The site attracted growing interest over its first decade and is now one of the most popular news websites in the world. The widespread growth of blogs, social media and user-generated content have influenced the site, and blogs in particular have focused CNN's previously scattershot online offerings, most noticeably in the development and launch of CNN Pipeline in late 2005.
In April 2009, CNN.com ranked third place among online global news sites in unique users in the U.S., according to Nielsen/NetRatings; with an increase of 11% over the previous year.[88]
CNN Pipeline was the name of a paid subscription service, its corresponding website, and a content delivery client that provided streams of live video from up to four sources (or "pipes"), on-demand access to CNN stories and reports, and optional pop-up "news alerts" to computer users. The installable client was available to users of PCs running Microsoft Windows. There was also a browser-based "web client" that did not require installation. The service was discontinued in July 2007, and was replaced with a free streaming service.Template:Citation needed
The topical news program Judy Woodruff's Inside Politics was the first CNN program to feature a round-up of blogs in 2005.[89] Blog coverage was expanded when Inside Politics was folded into The Situation Room (Inside Politics later returned to CNN in 2014, this time hosted by the network's chief national correspondent John King.[90]). In 2006, CNN launched CNN Exchange and CNN iReport, initiatives designed to further introduce and centralize the impact of everything from blogging to citizen journalism within the CNN brand. CNN iReport which features user-submitted photos and video, has achieved considerable traction, with increasingly professional-looking reports filed by amateur journalists, many still in high school or college. The iReport gained more prominence when observers of the Virginia Tech shootings sent-in first hand photos of what was going on during the shootings.[91]
In early 2008, CNN began maintaining a live streaming broadcast available to cable and satellite subscribers who receive CNN at home (a precursor to the TV Everywhere services that would become popularized by cable and satellite providers beginning with Time Warner's incorporation of the medium).[92] CNN International is broadcast live, as part of the RealNetworks SuperPass subscription service outside the U.S. CNN also offers several RSS feeds and podcasts.
On April 18, 2008, CNN.com was targeted by Chinese hackers in retaliation for the channel's coverage on the 2008 Tibetan unrest. CNN reported that they took preventative measures after news broke of the impending attack.[93][94]
The company was honored at the 2008 Technology & Engineering Emmy Awards for development and implementation of an integrated and portable IP-based live, edit and store-and-forward digital news gathering (DNG) system.[95] The first use of what would later win CNN this award was in April 2001 when CNN correspondent Lisa Rose Weaver[96] covered, and was detained,[97] for the release of the U.S. Navy crew of a damaged electronic surveillance plane after the Hainan Island incident. The technology consisted of a videophone produced by 7E Communications Ltd of London, UK.[98] This DNG workflow is used today by the network to receive material worldwide using an Apple MacBook Pro, various prosumer and professional digital cameras, software from Streambox Inc., and BGAN terminals from Hughes Network Systems.Template:Citation needed
On October 24, 2009, CNN launched a new version of the CNN.com website; the revamped site included the addition of a new "sign up" option, in which users can create their own username and profile, and a new "CNN Pulse" (beta) feature, along with a new red color theme.[99] However, most of the news stories archived on the website were deleted. As of 2016, there are four versions of the website: the American version, the International version, the Spanish version, and the Arabic version. Readers can choose their preferred version, but, in the absence of a selection, the server determines an edition according to the requesting IP address.Template:Citation needed
CNN also has a channel in the popular video-sharing site YouTube, but its videos can only be viewed in the United States, a source of criticism among YouTube users worldwide. In 2014, CNN launched a radio version of their popular Television programming on TuneIn Radio.[100]
In April 2010, CNN announced via Twitter that it would launch a food blog called "Eatocracy," which will "cover all news related to food – from recalls to health issues to culture."[101] CNN had an internet relay chat (IRC) network at chat.cnn.com. CNN placed a live chat with Benjamin Netanyahu on the network in 1998.[102]
CNNHealth consists of expert doctors answering viewers' questions online at CNN's "The Chart" blog website. Contributors include Drs. Sanjay Gupta (Chief Medical Correspondent), Charles Raison (Mental Health Expert), Otis Brawley (Conditions Expert), Melina Jampolis (Diet and Fitness Expert), Jennifer Shu (Living Well Expert), and Elizabeth Cohen (Senior Medical Correspondent).[103]
On March 7, 2017, CNN announced the official launch of its virtual reality unit named CNNVR. It will produce 360 videos to its Android and iOS apps within CNN Digital.[104][105] It is planning to cover major news events with the online, and digital news team in New York City, Atlanta, London, Hong Kong, San Francisco, Dubai, Johannesburg, Tokyo, and Beijing.[106]
CNN also maintains a wire service known as CNN Wire.[107]
Beme[]
Main article: Beme
On November 28, 2016, CNN announced the acquisition of Beme for a reported $25 million.[108] On November 29, 2016, Matt Hackett, co-founder of Beme, announced via an email to its users that the Beme app would be shutting down on January 31, 2017.[109] Since the shutdown of the app, it was announced that CNN intended to use the current talent behind Beme to work on a separate start-up endeavor. Beme's current team will retain full creative control of the new project, which was slated to release in summer 2017.[110] Beme have also brought on other internet stars such as the host of Vsauce 3, Jake Roper, as head of production, who features prominently in Beme co-founder Casey Neistat's vlogs.[111] Beme News has since begun uploading news related video on YouTube[112]
Films[]
Main article: CNN Films
In October 2012, CNN formed a film division called CNN Films to distribute and produce made-for-TV and feature documentaries. Its first acquisition was a documentary entitled Girl Rising, a documentary narrated by Meryl Streep that focused on the struggles of girls' education.[113]
Radio[]
In July 2014, Cumulus Media announced that it would end its partnership with ABC News Radio, and enter into a new partnership with CNN to syndicate national and international news content for its stations through Westwood One beginning in 2015, including access to a wire service, and digital content for its station websites. This service is unbranded, allowing individual stations to integrate the content with their own news brands.[114]
Specialized channels[]
Template:See also
File:Debate televisivo Canal 13 CNN.jpg
CNN en Español televised debate for the 2005 Chilean elections.
File:CNN Post Production.jpg
Post production editing offices in Atlanta.
Over the years, CNN has launched spin-off networks in the United States and other countries. Channels that currently operate Template:As of include:
CNN Airport
CNN Chile – a Chilean news channel that launched on December 4, 2008.
CNN en Español
CNN International
CNN TÜRK – a Turkish media outlet.
CNN-IBN – an Indian news channel.
CNN Indonesia – an Indonesian news channel that launched on August 17, 2015. (co-owned with Trans Corp)
CNNj – a Japanese news outlet.
CNN Philippines – a Filipino news channel launched on March 16, 2015.
HLN
Former channels[]
CNN has also launched television and online ventures that are no longer in operation, including:
CNN Checkout Channel (out-of-home place-based custom channel for grocery stores that started in 1991 and shuttered in 1993)
CNN Italia[115] (an Italian news website launched in partnership with the publishing company Gruppo Editoriale L'Espresso, and after with the financial newspaper Il Sole 24 Ore, it launched on November 15, 1999[116][117] and closed on September 12, 2003)
CNN Pipeline (24-hour multi-channel broadband online news service, replaced with CNN.com Live)
CNN Sports Illustrated (also known as CNNSI; U.S. sports news channel, closed in 2002)
CNN+ (a partner channel in Spain, launched in 1999 with Sogecable)
CNN.com Live
CNNfn (financial channel, closed in December 2004)
Experiments[]
CNN launched two specialty news channels for the American market which would later close amid competitive pressure: the sports news channel CNNSI shut down in 2002, while business news channel CNNfn shut down after nine years on the air in December 2004. CNN had a partnership with Sports Illustrated through the sports website CNNSI.com, but sold the domain name in May 2015.[118] CNNfn's former website now redirects to money.cnn.com, a product of CNN's strategic partnership with Money magazine. Money and Sports Illustrated were both Time Warner properties until 2014, when the company's magazine division was spun off into the separate Time Inc.Template:Citation needed Template:Clear
Bureaus[]
File:CNN News bureaus world.png
CNN bureau locations
File:Cnncenter.jpg
The CNN Center in Atlanta
File:CNN headquarters in New York City IMG 3707.JPG
CNN in New York City
File:CNN Center studios.jpg
CNN Center studios
CNN operates bureaus in the following cities Template:As of.[119] Boldface indicates that the city is home to one of CNN's original bureaus, meaning it has been in operation since the network's founding.
United States[]
Atlanta (World Headquarters)
Chicago
Dallas
Denver
Los Angeles
Miami
New York City
San Francisco
Washington, D.C.
Worldwide[]
CNN has regional headquarters in Abu Dhabi, Hong Kong, and London. Other bureau locations include:
Template:Div col
Amman
Bangkok
Beijing
Beirut
Berlin
Buenos Aires
Cairo
Dubai
Havana
Islamabad
Istanbul
Jakarta
Jerusalem
Johannesburg
Kabul
Lagos
Madrid
Mexico City
Moscow
Mumbai
Nairobi
New Delhi
Paris
Rio de Janeiro
Rome
Santiago
Seoul
Tokyo
Template:Div col end
In parts of the world without a CNN bureau, reports from local affiliate station the network will be used to file a story.
Controversies[]
Main article: CNN controversies
Template:Generalize In a joint study by the Joan Shorenstein Center on Press, Politics and Public Policy at Harvard University and the Project for Excellence in Journalism, the authors found disparate treatment by the three major cable channels of Republican and Democratic candidates during the earliest five months of presidential primaries in 2007: Template:Quote
CNN President Walter Isaacson met with Republican Party leaders in Washington, DC in 2001 saying afterwards "I was trying to reach out to a lot of Republicans who feel that CNN has not been as open covering Republicans, and I wanted to hear their concerns,"[120] As CNN founder Ted Turner stated, "There really isn't much of a point getting some Tom, Dick or Harry off the streets to report on when we can snag a big name whom everyone identifies with. After all, it's all part of the business." However, in April 2008, Turner criticized the direction that CNN has taken.[121]
In October 2016, WikiLeaks published emails from John Podesta which showed CNN contributor Donna Brazile passing the questions for a CNN-sponsored debate to the Clinton campaign.[122] In the email, Brazile discussed her concern of Clinton's ability to field a question regarding the death penalty. The following day Clinton would receive the question about the death penalty, verbatim from an audience member at the CNN-hosted Town Hall event.[123] According to a CNNMoney investigation, the debate moderator Roland Martin of TV One "did not deny sharing information with Brazile."[123] CNN severed ties with Brazile three days later, on October 14, 2016.[124][125]
Awards and honors[]
2018: CNN received the George Polk Award for Foreign Television Reporting for uncovering a hidden modern-day slave auction of African refugees in Libya. Reporting done by Nima Elbagir and Raja Razek.[126][127]
2018: CNN received the Overseas Press Club of America David Kaplan Award for best TV or video spot news reporting from abroad for reporting on the fall of ISIS. Reporting done by Nick Paton Walsh and Arwa Damon.[128]
2017: CNN received the Prince Rainier III Special Prize at Monte Carlo TV Festival for the documentary, ‘Midway: A Plastic Island’ about sea pollution.[129][130]
1998: CNN received the Four Freedom Award for the Freedom of Speech.[131]
See also[]
Template:Div col
Broadcasting
Corporate media
Journalistic objectivity
List of CNN personnel
List of programs broadcast by CNN
Mass media
Media bias in the United States
News media
News media in the United States
TeleSUR
Television studio
Template:Div col end Template:Portal bar
References[]
↑ Time Warner: Turner Broadcasting Template:Webarchive
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How do you create upwards of 150 pieces of deliverables for a traditional undergrad campaign designed for enrollment that ranges from direct mail to automation?
We wanted to show you behind the curtain, so to speak, at Caylor Solutions by highlighting the leadership team after their stellar accomplishment on a huge, multifaceted project.
In this roundtable discussion episode, we chat with Caylor’s Matt Bloom , Content Director and Strategist, Jenni Roberts , Creative Director, and Jessi Robbins , Project Manager.
Join us as we discuss:
- Focusing on client victories during the discovery phase
- The AIDA framework: attraction, interest, desire, action
- Creating uniform messaging that is also personal
- How automation is like a magic trick
- Our top takeaways after the execution of the project
Check out this related episode:
Episode 5 w/ Kristi Lafree at Butler
To hear more interviews like this one, subscribe to Higher Ed Marketer on Apple Podcasts , Spotify , or your preferred podcast platform.
Listening on a desktop & can’t see the links? Just search for Higher Ed Marketer in your favorite podcast player.
The Higher Ed Marketer
Episode · 2 months ago
SHARE THIS EPISODE
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Episode · 2 months ago
Message Creation w/ the Caylor Solutions Team
ABOUT THIS EPISODE
How do you create upwards of 150 pieces of deliverables for a traditional undergrad campaign designed for enrollment that ranges from direct mail to automation?
We wanted to show you behind the curtain, so to speak, at Caylor Solutions by highlighting the leadership team after their stellar accomplishment on a huge, multifaceted project.
In this roundtable discussion episode, we chat with Caylor’s Matt Bloom , Content Director and Strategist, Jenni Roberts , Creative Director, and Jessi Robbins , Project Manager.
Join us as we discuss:
- Focusing on client victories during the discovery phase
- The AIDA framework: attraction, interest, desire, action
- Creating uniform messaging that is also personal
- How automation is like a magic trick
- Our top takeaways after the execution of the project
Check out this related episode:
Episode 5 w/ Kristi Lafree at Butler
To hear more interviews like this one, subscribe to Higher Ed Marketer on Apple Podcasts , Spotify , or your preferred podcast platform.
Listening on a desktop & can’t see the links? Just search for Higher Ed Marketer in your favorite podcast player.
00:00:00 - 00:04:03
You were listening to the Higher EdMarketer, a podcast geared towards marketing professionals in highereducation. This show will tackle all sorts of questions related to studentrecruitment, donut relations, marketing, trans new technologies and so much more.If you are looking for conversation centered around where the industry isgoing, this podcast is for you, let's get into the show, welcome to the Higher Ed Market Podcast,where weekly we interview higher red marketers that we like and admire, andthat holds to today, because I get to interview my colleague and Co Host BarCayler and his leadership team. A couple of weeks ago, if you listened tothe episode, we interviewed our team at thing patented and we went over theexecution side of a optical marketing campaign this week,we're going to talk about the messaging and also the creative and what goes inon the front in on one of those campaigns: Bart Yeah, I'm reallyexcited to talk to the team. We've got to Jinny Roberts WHO's, our createddirector, Matt, Bloom who's, our content, director and strategist, andthen Jesse robins WHO's, our project manager and who kind of maintains a lotof this and we're talking about the same search campaign. You know apurchase name list that we talked about with the thin patented team and againin in full transparency. It's early in the process, so we're not mentioningany names. This isn't necessarily cay study, it's kind of a best practicesconversation, and so we really wanted to just take some time to kind of talkthrough how we approach a project like this, from a creative standpoint from amessaging standpoint and and what it takes and at the end, you'll kind ofget five takeaways that I think that you can use in any of your marketing tactics and things that you're doing atyour school. But I guess without any further Ado, I'm ready to kind of getbring our team in very good. Here's, the Kelo Solutions, leadership team. It is my pleasure to welcome into thePODCAST recording studio the leadership of the Calor Solutions, team, Jesse,Jenny and Matt. Hello, all of you he tore. We are going to learn a littlebit more about the calor side of the projects that think Patten did and calework on a couple of weeks ago. If you've listened to the PODCAST, wetalked about delivering of the message and the execution of the message. Todaywe get to learn about the creation and the thought that goes behind it andwhat happens up until the execution side. So before we begin, we love tomeet each and every one of you starting off with Jesse. If you could tell us alittle bit about yourself, your role and where you're located in this world,thanks to right, yes, I'm Jesse Robins, I have been working with Cayler for thepast few years, I think as a project manager. So that just means that I amthe main point of contact between our clients and our internal team, and Ihave the pleasure of working on schedules and timelines and budgetsthings like that. Just to make sure we stay on trek on our side and to makesure the client is satisfied at the end, I've loved getting to work with Kalathe past few years and I'm actually I'm based in Indianapolis, but soon to beGreenville, South Carolina, lucky you and just use the one I get to work withthe most as we go through the project. So it's great to have a conversationformally about the projects. We do Jenny, your next all right. Thanks ToryI am Jenny Roberts and I am the creative director at Kaylor solutionsand I always say in an effort not to date myself. I won't say how long Bartihave worked together, but I will say that I have worked with bars since theinception of calor solutions and I've had a great pleasure in growing in thatrole and watching Kaylor grow over the years, and I just really enjoy workingwith this team and the clients that we...
00:04:03 - 00:07:59
...work with started out as a graphicdesigner and really focused on the visual aspect of marketing andcommunications. But over the years really just fell in love with brandsstory. Telling- and that allowed me to grow into this position, so I'mthankful for it and happy to be here today. Thank you, Genia. Yes, we allknow that Bart has a big fan club. Were you located by the way I amactually in home, head South Carolina, but Bard, and I were together for manyyears back in Indianapolis, so we always kind of go back to our mid Westroots here at Calor Solutions Ye. Thank you, Jenny and last minotle mat yeah. Thanks Troy, I am Matt Bloom, I'ma content, writer, an strategist for killer solutions, and I am coming toyou from Fort Worth Texas. Although I've only been living here for the lastcouple of years, I m from Indiana Central Indiana and in fact, a fewyears back, I was working for Indiana, public radio, in Munsey, Indiana and sobeing on. This podcast a day reminds me of my public media roots. I that isgreat, and you know I just thought that we meet via zoom and it just doesn'tdown on me that this team is across the country, which I think is wonderful andI think it's the barts credit that he taps into relationships keeps them andcan do that across the country and deliver a great product. So I thinkit's time for me to back out of this conversation a little bit and turn itover the Bart and Bart. If you can lead us through a discussion and help peopleunderstand the messaging in the creative side of the projects that wedo together or that you do with other clients yeah thanks thanks, Troy andthanks team for being a part of this, you know it's such a great thing tokind of have this conversation together and to be together. We do a lot ofthings like this. Zoom is kind of our friend and I tell a lot of people.We've been using zoom before it was cool. You know the last five years,just because that's the way, calor solutions works were virtual agency,and so we've got team members. All around the country and nearly allaround the world to we've got several international team members. So it's apleasure to kind of all be together to kind of have this conversation aboutsome of the projects and we're kind of talking specifically about one projectthat we've been working on, that we've been pretty proud of. That kind ofrepresents a lot of other things and I think a lot of times when higher edmarketers and the subject of this podcast is higher and marketing, andall of us, within the in the industry of marketing, understand that it'spretty pretty diverse, there's a lot of things that you can do with marketingin a lot of ways that it can be branded and messaged and executed, and I thinksometimes the challenges is recognizing just how in depth. Sometimes it can be,and I think the search campaign that we're doing right now for a medium sizeschool that we've, you know in all transparent ye been trans, been workingwith, think Patten did and troy on that and again we thought it would be funfor an episode or two just to kind of pull back the curtain and kind of talkabout our own processes, and maybe our audience can learn from that, but Ithink it'd be worth just kind of starting a conversation a little bitabout when we start these campaigns- and we start these these projects- it'snot just a matter of a couple of post cards and a couple of email templates.I mean it's a lot more and I think troy. You did a great job a couple weeks ago,talking to Dan and Sean from think Patten at about you know, reallyleaning into Omni, channel marketing and all the different ways that we cando that, and so I guess I'll open it up. First, with with Jenny, I think thatyou know you and I have worked on several projects across the years andwe've done a lot of different things. I think this might be one of the largerprojects that we've kind of accomplished together. Maybe talk alittle bit about how you approach a project like this, that is somultifaceted and maybe even just kind of back up, and just for a second tellus about how multifaceted it was. Oh...
00:08:00 - 00:12:02
Gosh, well this project, I mean, Ithink one thing that I can say about it and that if you do look at it, it kindof where we ended up and just the amount of materials that were greatcreated and the amount of people that came together to bring this to fuit. Itcould be a little bit overwhelming, but I think one thing that we havediscovered over the years with calor solutions is to get started and toreally get to know our clients is really the fundamental and foundationalaspect of how we do what we do. And so, even though this was a bigger project,we really started it and approached it in the same way, and that always startswith getting to know our client with the Discovery Meeting and in thisinstance those discovery meetings, kind ofbrewing rue, because what we want to ensure that we're doing is notreinventing the wheel for anyone. We want to really highlight brandstrengths and come along with our clients for the ride and really invitethem to kind of celebrate their victories, and then we hone in on thosevictories, no matter, you know small project or big project to meet thosecommunication goals. So in this instance we started that exact same wayand kind of reiterated back to the client. What we heard was successfulwith our messaging and marketing and put together a Sprattin campaignproposal that then drilled that down into some audience segments based upontheir perspective students. So I would say that was kind of the foundation forcreative development, but I think Matt could really speak to them. How once wehad those audiences identify how we were able to take a cohesive message,highlight their brand and differentiate a little bit depending on who we weretalking to yeah, and I just want to clarify for a moment for everyone thatwe're talking about a traditional undergrad search campaign, andsometimes people get confused with search search, is kind of a industryhistorical term for purchase lists. I mean to be kind of a little bit more ofthe way that works in typical marketing circles is that you buy a list ofperspective students in this particular instance. We purchased about fifty fivethousand names, but I think that it's important to kind of understand thatwe're talking about a traditional Undergrad campaign designed forenrolment and so mad all, let you kind of take it from there yeah, in the waythat I tend to think about. The sort of the prospect journey is using the theADA framework aid, a attraction interest desire action. I it is in somecases a little bit of a of an over simplification. You know it's notalways a perfect straight line that the prospect goes through. In fact,oftentimes. You know you can attract them with some advertising or somethingthat gets them into the into your communication flow and they might spenda whole lot of time bouncing back and forth between learning about yourinstitution. That is the interest phase and then building desire to take action,and then maybe something happens in their life and they're, not quite readyyet- and you know then they're bouncing back to interest, and they might sortof you know not not to go in quite a perfectly linear pattern there. Butbasically, what we're trying to do is move them systematically through thesedifferent stages and so from a from a content running standpoint. That meansthat you're not going to talk to somebody who is you know just learningabout your institution for the very first time, the same way that you'retalking with somebody who has already expressed interest. You know you don'ttreat somebody who has come to be a friend of yours, the same way that youwould treat a stranger, and so the...
00:12:02 - 00:15:58
...overall strategy is fairlystraightforward, but then executing it and incorporating personalization intoautomation. That's where it starts to get a little more tricky. You've gotthese these different. You know, personas, that that Jenny was talkingabout these groups of of perspective students who are interested indifferent things, and you want to deliver the the right piece ofinformation to each one of them. You know we've got different sources ofinformation that we can work from with a purchase list. You know you've got alittle bit of Info. You know you know, maybe where they are geographically,you maybe know what high school they're coming from. You know some pieces there.What you really want is information that that you know is, is up to dateand that the best information is what they're giving you directly. So that'swhy, for this campaign, we created an interactive landing page we puttogether. Basically it's a quiz, it's just asking a few questions and andTroy and and Bart. I know you guys talked about this in that that episodeof the podcast recently, where you are you're, asking them justsort of some fun facts about themselves. You know, what's your what's yourfavorite food, what's your favorite color, but you're also asking some somesubstantive questions too. You know you're getting into what their favoriteactivities were in in high school you're getting into you know what theywant to do for a living. What they're thinking about career wise? All of thatinformation is, is gold because they're talking with us, but then in automation. You need tomake sure that you're talking back in a way that makes sense. So a big part ofthe the difficulty here was in determining what's the underlying logicthat we're going to use- and I promise I won't go into too much in the weeds-not this, but I'll. Just I just in by tone alittle bit to say that with automation, you can't just ask open into questions.You can't just say hey! You know what was your favorite next extra prreclariactivity in high school because they could put anything in that that spacethey might put archery, and maybe your your school doesn't offer that. So youdon't have an answer to that preloaded. Now, if a human is going to respond,then they could say well, we know we don't have archery, but we have this,but in automation you have to plan a head for for what those responses aregoing to be have to sort of limit the parameters there and because you haveto, on the other end, you've got all this content loaded up. That is keyedinto those responses. So long stories sure we use a lot ofspreadsheets to figuret out. You know. Here's here are the the possibleresponses they can give us here's what we're going to say if, if you know ifthey have response a we're going to come back with with x and there's,there's a lot of worth that goes into organizing all that and fig making surethat you're producing a cohesive message, that's personalized theirinterests and I think that's important to Matt. I just want to point out thefact that by doing that, two things happen, one the student feels heard andthey feel like the school knows them gets to know them and that's, I think,that's certainly something in generation see that a lot of researchhas been done as that generations e, especially once to kind of have thatpersonal interaction they want to be known. They want to have their. Youknow their opinion heard, and so, when you're talking to fifty five thousandpeople that's hard to do in a personal relationship, and so what we're tryingto do through automation and through a lot of the things that troy's helpingus with is to create that sense of...
00:16:00 - 00:20:00
...a personalization in a sense of beingheard in a sense of all of that, and then utilizing these different tools tobe able to achieve that, so that when they do engage with a real human being,there's already been a relationship, that's been created, and I think it'sit's important to, because I think, even even that some of the parent comflow that we did in part of as part of this program. We were taking some ofthose facts that we learned about about the students and we were reflectingthose back to the parents to say: Hey, isn't it cool that junior likes tochips and listen to country music when they study, who would have thought wellthat creates an dialogue opportunity for parent and Child Parent in theperspective student that they aren't getting, maybe through some other out,reaches from some other schools that are just historically just put pumpingout all the post cards kind of generalized to everybody, all theemails that are kind of generalized everybody. We really wanted to avoidthat that noise and really kind of being a lot more focused in a lot more relevant to theperspective students and parents, and I think that, as you said, that we wekind of ended up really liking spreadsheets, which sounds crazy forcreatives. But I know Jesse really likes spread sheets, because that she's,the one who keeps us all organized Jessie, tell us a little bit about whatthat was like is as mad and Jenny and the other parts of the team startedpulling together these different. You know these different trails that weneeded to keep track of. How did you do that? How did you keep track of that? Well, it became it quickly became clearat the beginning of the project that it wasn't going to be. We weren't going tobe able to follow one of our typical processes that we follow, where we justcreate deliverable send them over to the client. I had a special positionwhere I got to work very closely with the client very closely with ourinternal team and very closely with a thing patented and Bit Storm Team, andso that information not only had to be delivered clearly to the client, but itreally had to be delivered and translated across all of our differentin a way that everyone understood so yeah. I quickly, I was just sit. Iremember sitting at my desk and thinking. How are we going to deliverwhat became upwards of a hundred fifty pieces ofdeliverables? How can we deliver that in a way, that's clear and then can bethen translated into the enrolment campaign, and so we did at the verybeginning. We started a mass spreadsheet based off of ourstrategy, because I think that I mean I rely very closely on our strategistsand Jenny and mat's brains to really set the direction, and so we they puttogether the strategy and off of that, we put together a spreadsheet that laidout every single deliverable that we would have, including all of those variations in those customizations,that we were able to do because of thing patent INS partnership. So ifthey said they wanted to be a math major, we were able to include thosedetails in that deliverable spreadsheet, so that it was clear not only to theBETHEL team to our internal team, but then also to think patented when theydid the execution. What we wanted it to say. So it was the spreadsheets wereour friends, that's for sure, but keeping it, and we also came up with quite honestlysome codes so that it wasn't here's direct male piece that says XYZ. Wecame up with a coded system. This is senior piece, one direct meal. We had awhole algorithm to it that we used, and so that became common knowledge acrossthe Kayler thing pad that in the clients team yeah. That's great. Ithink that I think that's so important that all of that kind of got organizedand- and when you talk about a hundred and fifty pieces, we were talking priorto the recording that that might actually be a little low just for theaudience to understand them. We did a.
00:20:01 - 00:24:02
We did a senior flow, a junior flow, asophomore flow. Then we also had a parent flow involved in that that kindof was a sophomore junior senior parent flow. Then, on top of that, there werevariations depending on the quiz answers, depending on what they, whatthey did their actions, that they did, whether they filled an rfi out whetherthey filled out the quiz, whether they ended up. You know and participating inin a mad libs type of type of activity, depending if they opened certain emails.If they landed on certain landing pages, then it went to you know there wasdirect mail. There was email, there was templates for letters, print materials.There was a journal that went out customized based on their answers, andthen we even got into things like text messaging, ringless, voice, mail andsome other technologies around social match and paper click that went outwith the entire mailing program. So when Jesse, when you say a hundred andfifty items, I'm beginning to think that it might have even been more thanthat, and that I think that coating that you talked about was so critical.Definitely a did and that coating that you talked about was so critical,because when we you know, we had our our designers that were working onthese different pieces and we had to have the client approving all of thesemessaging. I mean you know Matt Mad and his team or writing. Variations of. Youknow letters depending on what the you know that second piece of variablecontent on if they chose this particular set of majors than we'regoing to talk about this type of outcome. There's a lot of moving partston of moving parts, and I think that goes back again to the fact that doingthis without you know, understanding the complexity of it. That's why Ithink that so many times and you all can kind of chime in. If you think,that's why I think so many times, schools end up only being as successfulas they might in these outreach campaigns, because it takes a lot ofwork to get to the level that it's going to be effective, and I think thatwe all in hired marketing, know the challenge and any of us who've had kidsin the last few years that are of age of in the college selection process. Weknow that you know ye get home from work and there's maybe five six piecesof mail on the counter from all these schools that are prospecting, ourchildren and part of it. I think- and I guess I'd like to kind of talk aboutthis too, is what are some of the things that we do,that that really kind of get the attention you know not only of of thethe perspective students but of mom and dad, because at the end of the day, allthe research shows that mom's the number one influencer for collegeselection and- and even you know if people go back and listen to theepisode with Christie, Lefranc Butler University, that com flow was such abig, critical part of of our personal experience, and- and so I don't know,Ameba have any thoughts on that on just the idea of what that means to kind ofget that attention of the parents and and the perspective students early onsure. I can speak to that a little bit Matt. You said something earlier that Ithink is really important to highlight. That relates back to what I said at thebeginning and and that Coenis was really insuring, that we're listeningto our clients and we're aligning with them so on this particular project.Some of those quizzes and some of those questions that were being asked, somepeople might say how is that relevant? What does thathave to do with my child's experience and for this particular client? We knew that their admissions team wasgreatly impactful in making a personal connection relationship withperspective perspective, students and one thing that they pointed out is alot of times if they can get that perspective student on campus, thatkind of seals the deal and it's you know it's the beginning of thatrelationship, it's very personal, and that is something that continuesthroughout the duration of their experience on campus and so with thiscampaign. Specifically, our goal was to...
00:24:02 - 00:28:02
...figure out: How can we bring that samelevel of attention and pair to these campaign materials? So really beingpersonal- and you know not conversational, but you know not uptight at the same time like it was about relationship building and I think,in terms of all the different conflows that were done, you know we startedwith sophomore went to junior, went to senior, obviously at those differentstages of initial investigation. The level of interest and just the timedevoted to even college research is going to vary greatly, and so we wantedto kind of match that so the sophomore flow was pretty basic and it was reallyjust ensuring that you understand our mission and vision. You understand whatour goal is for you, your time on campus and really kind of that highlevelnurturing aspect to just stay on the radar as a sophomore in high school.Once you get to that senior level, we have to make sure that the grandmessage and that Messagin is consistent and cohesive, but the level ofengagement is vastly different. So it went from broad to very specific reallyquickly, just based upon their need as a senior, and you know anticipatingthat during that enrollment phase, the ultimate goal is to get them to applyand then obviously in roll once application is accepted. So I hopemaybe that helped answer that question. No, that sounds great, I think you're.I think, you're exactly right. I think that you know that the whole notion ofof really connecting and building the relationship. I thought that was areally good comment, because I think that's at the end of the day, aboveeverything else, whether it's through a student search campaign, whether it'sthrough com flow after they've, applied, whether it's you know wherever it is inthe in the in the journey. It's building that relationship nurturingthat relationship and getting that relationship to fruition ofmatriculation and so and even beyond that I mean you know. Studies show thatif students have a good experience at college, they end up being donors anddonors then end up to turn into life, long givers, and then they turned intoboard members and all kinds of good things, and so so much of this happensat the early stages of building the relationship. Yeah, just a somethingreal, quick to end to that. On this topic of building relationship, thereare really substantive things that matter more than what I'm about to say,but but this this is a factor when you are trying to build relationships withpeople through automation. There is this sort of fine line that you walk onthe recipient. It's not like. They don't know that you're using automationright like they, don't they don't really you're, not trying to trick theminto thinking that that you are, you know, sending out one to onecommunications for every single person, but they they still. You stillappreciate the effort I kind of think of it in terms of it being almost likea magic trick, like you know that the that the magician is doing an illusion.You know that it's not entirely real, but you appreciate the effort at thatthey're putting into it and if the magician makes him makes a really bigmistake, it just it ruins the whole illusion and it ruins the whole wholeeffect, and so before, when I was talking about building out the logic,one of the things that you have to think through is how are we going touse the the inputs that we get from the recipient if they are selectingsomething from from a list of responses? Are we going to have content? That'scoming to the next that sort of fill in...
00:28:02 - 00:32:03
...the blank that says? Hey you told us,you were interested in film the blank we'd like to tell you more about that.Well, if they get gave you a response like undecided or I don't know thenwhat's coming out is hey you told us, you were interested in, I don't know orworse it comes out. As you told us, you were interested in no field or logic error, and so it's important tothink through. How is this going to look on the other end? How is thisgoing to affect the students experience if we are trying to get too tricky withthis and were and we're forgetting what the actual experiences on the other end,then you could end up really just shooting yourself in foot and then youmight as well just going back go back to just doing only human responses yeahwell that you know that you're doing it right, yeah! That's a really good point.That's a great point! I think this has been a greatconversation. I'm excited about this and I guess one of the things troy youand I always talk about at the end of the end, to the shows with our guests,and it's been wonderful to have this conversation. We always talk about whatit's one thing to kind of take away, and I'm going to start for my team with,with my opinion and I'd like to hear everybody and try 'd like you to kindof weigh into at the end, because I think this has all been a team thing,but one thing and that I ve that I've heard that I would say as a takeawaythat I would you know give to somebody if I were to say hey. If there's onething that I would encourage you to do when you're looking at putting togethera search campaign, is keep in mind that it to make it successful. It has to bemore than just you talking at people. You got to start giving them anopportunity to engage with you and to reflect back and sometimes reflectingback means more than just the standard. You know what year are you graduatingand what's your major and you know the stuff that's going to make you feelbetter as a school, but reflect back so that you actually show some interest inthese perspective students. And so, if that's one thing that I would give to,somebody is to say, as you engage in your marketing, make sure that yourecognize it as a two way street rather than just a one way street of youtelling go started conversation so Jenny, I'm gonna ask you to go next,please, sir, and I think that's a really hard question, because you knoweven just reflecting upon what Jessie said. This was such a robust projectthat we've definitely had a lot of great takeaways, but I'm always goingto tie it back in as the kind of the passionate one about branding. I thinka lot of times when we get to know a new client and we especially start towork on a campaign. You know everybody is kind of always excited about thisnew idea and we a what are you going to do for us? It's different and I thinkone thing that really happens with universities when they're working withenrollment materials. They forget that especially dealingwith you know, sophomores to seniors the amount of time that you have infront of someone is very, very limited. In the beginning, you know people aregoing and scene at an email, ther glancing at a post card on the counterwhen they come in from school, and so I think in the desire to kind of up theirgame so to speak, they make unnecessary changes and forget about the importanceof brand alignment, so just ensuring that your materials are cohesive. Theylook the same from you know things that are going out to a senior student to asophomore student because for you it might seem tired and it might seem old,but your audience is always changing. We want to build that familiarity. Wewant to be ensuring that we are lining with the mission and vision, and thingslike that. So my big takeaway is don't forget what you're doing that's good,stick with it and then some of the magic comes in and and this automationand things like that. That was done to...
00:32:03 - 00:36:00
...really ensure that the engagement washappening at a different level. Great. How about you Jesse? What would youleave with someone? You know I think it comes down to. I mean looking back onthis project. It was three teams of people all in working on this projectover a span of a few months, so I think- and I think that the impact of thisproject, especially with the customization and the personalizationwe were able to do, is- is going to the benefit of that is going to be huge andI think, clients or schools if they want that. I think like knowing that itis going to take. We can't do this on our own. It is going to take that manpower and it's going to take your team committing because the client we wereworking with the the thing panted team, the Kaler team. We were all in on thisand the client to their entire team. This was their priority. They were allin, they were engaged, and so I think that's the the thing that I would takeaway is that if you want this, I think that impact of this is great. But ifyou want that, I think realizing first, that you have to go in all in on that,and you have to realize the the man power in the team that you need, forthis is really important on the front end. Ye kind of that cut thatcommitment. I think, you're right, that's great mad. How about you! You know I struggle to find just onetakeaway, because there are there are so many, but I really think that thebiggest thing for me, as as a content writer, is toalways remember that the point of all of this is to is to meet your audiencewhere they are and all of this effort that we re thatwe're putting into automation. It's it's, not it's not to add. You knowunnecessary complexity to messaging, it's not to be fancy. It is to it is,to meet perspective students, future students where they are right now andwhere we are doing it with with a tone and with content. That is, we certainlyhope addressing the concerns that they have answering the questions they have.We are, we are helpful in focus. We are essentially e an extension of the admissions teamwere we are going out before them and we are providing that that counseling,it's sort of pre counseling right we're, ushering them along and so automationsays: Hey we see you. We know where you're coming from we'rehere to help that's what it's all about great thanks, Mad Troy, how about youyou've kind of seen both sides of it? You and I have been on both sides of ittoo, to tell me little bit about what your your takeaway would be. My biggest takeaway is your team hasdone a great job of letting the prospective students know that youmatter and kind of what Matt just said You meeting them where they are andyou're also letting them know we're listening to you, because each timethey saw a post card each time they went to alanding page. Their name was either pre populated or it was there right at thevery beginning. Then, when they would put an input in the next step or whenwe did the next outreach, we would tell them what they told us, and that wasvery instrumental in helping our client establish the foundation of thatrelationship and then something else I want to make sure that we say is allduring this calm flow we were. We were also making sure that the prospective students understood themission of the school making sure there was a mission fit, and that was veryimportant to our perspective client,...
00:36:00 - 00:39:45
...and I think you did an excellent job ofgetting to know the perspective student, but also letting them know about theschool and making sure that they realized. If they went to the school.There are certain beliefs, there's a certain culture there that we reallyhope they would be comfortable with, so that those are the take aways that Iwanted to make sure everyone understood about this campaign. That's great! Ithink that winds up our conversation Bart, I appreciate you bringing yourteam together. Do you have any last thoughts and anything that you canleave us with before we sign out yeah? The one last thought I would say- andthis is something that Matt said earlier- that I just wanted to kind of.I wasn't sure if he was going to use it as his as his takeaway, but I'm goingto kind of use it as kind of our punctuation at the end of the end ofthe podcast. Is that we talk a lot about automation. We talk a lot aboutall kinds of things that are at the finger tips of marketers these days,whether it's social media, whether it's you know paper, click social match,there's all kinds of tools out there, but at the end of the day we're tryingto build relationships, and- and we want to maintain the illusion of thatrelationship- and I really love that analogy of the magician, because Ithink that sometimes we tend to forget that we that people understandautomation they understand. What's going on. It's not a mystery, buteverybody's willing, just like at a magic show we're all willing to kind ofparticipate in the illusion. Were to participate along the way, but it'sthat one mistake that if that you know if the, if the rabbit jumps out of thehat too early or kind of scrolls across the stage, it runs the illusion, itruins the experience in it and it changes the dynamic. And so I guess Iwould take a way to that. As you put together these programs as you look atall, these tools recognize that they are tools and like with most tools.There's some safety features and- and I would just make sure that, as as highered marketers start to get into these spaces of of the automation of thedifferent tools of the different ways of doing that, reach out and ask forhelp. You know, because I mean sometimes there are people who haveexperience in that that have done it before don't hesitate to reach out andI'll make myself available. Just if you ever want to have a quick conversationjust to ask, how did you do that? You know: There's there's no stringsattached. I be happy to share anything with you, and I know troy would feelthe same way about that. So that's some things I would leave troy, but it'sbeen a great conversation and I just want to thank my team for what they'vewhat they've offered. I thank you and your team as well. I would like to saythat I often say that Bardon I interview people that we like it admire in the highreared space, and that is so true with the people that I'mspending time with today. So thank you. Matt Jenny and Jesse. The higher andMarge podcast is sponsored by Kaler solutions and education, marketing andbranding agency and by thing patented, a marketing execution in printingcompany providing mailing services to hire ad institutions. On behalf of myco host Bar Kaylor and his team, I'm troy singer. Thank you for joining us. You've been listening to the Higher EdMarketer to ensure that you never miss an episode subscribe to the show inyour favorite podcast player. If you are listening without Le Podcast we'dlove for you to leave a quick rating of the show, simply tap the number ofstars, you think the podcast deserves until next time. I.
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Episodes (36)
Episode · 6 days ago
You Need an App: Why a Website Isn’t Enough
The good news is that you do not need any coding knowledge at all to create a digital place that students have near-constant access to that also makes them feel connected to the university community.
Here’s why you need an app.
In this episode, we interview Jamie Giblett, Sales Manager at Digistorm North America, about the many reasons an app plays such a vital role in retaining current students and keeping alumni connected.
Join us as we discuss:
- How an app reflects your institution’s voice
- The most compelling things to put on your app
- Why students love self-personalization
- First steps in getting started building your app
To hear more interviews like this one, subscribe to Higher Ed Marketer on Apple Podcasts, Spotify, or your preferred podcast platform.
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Episode · 1 week ago
Talk Less, Listen More: The Story Behind the “Heroes Made Here”
When it comes to marketing leadership roles, it pays to speak less and listen more.
Anna-Maja Dahlgren, Director of University Marketing at Loma Linda University, has embraced this philosophy throughout her marketing career, which began in healthcare before transitioning to higher ed.
It was this commitment to listening that led to a compromise between her and executive leadership. That compromise resulted in the “Heroes Made Here” campaign, which was the first campaign in Loma Linda University’s 115 year history.
In this episode, she shares the story of how it came about.
We discuss:
- Creating a higher ed marketing team from scratch
- How the “Heroes Made Here” campaign came about
- Why it’s important to talk less and listen more
To hear more interviews like this one, subscribe to Higher Ed Marketer on Apple Podcasts, Spotify, or your preferred podcast platform.
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Episode · 2 weeks ago
How Schools Are Succeeding w/ One-to-One Video & Tik Tok
What’s the best way to garner the attention and interest of Gen Z? It’s communicating with them through the channels and mediums that they prefer.
Right now, that’s one-to-one video communication. In fact, the schools that have adopted one-to-one video communications are seeing up to 10 times more engagement from that channel than from their email campaigns.
In this episode, we sit down with Zach Busekrus, Founder & Brand Strategist at Enrollify, to discuss how schools are effectively wielding one-to-one video strategies to personalize communication and reach a wider swath of potential students.
We discuss:
-How one-to-one video is being utilized
- How schools should approach using Tik Tok
- Tactics for effectively leveraging SEO
- Other tools you should be using
Check out these resources we mentioned during the podcast:
- Listen to The Enrollify Podcast
To hear more interviews like this one, subscribe to Higher Ed Marketer on Apple Podcasts, Spotify, or your preferred podcast platform.
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Episode · 3 weeks ago
Tribe, Community, Belonging, Trust: Leveraging Peer-to-Peer Connection
Students don’t actually want technology to replace all human connection. What prospects do want is one-to-one relationships with student ambassadors who will tell them what the institution is really like and help create a sense of belonging even before admission.
In this episode, we interview Diego Fanara , Cofounder & CEO at Unibuddy , about a platform to facilitate peer-to-peer connections that promote belonging.
Join us as we discuss:
- The idea of affinity groups and student tribes
- The successful utilization of peer-to-peer platforms
- How the student ambassador can replace a campus tour
- What role admissions and technology should play in human-to-human connection
Interested in a demo of Unibuddy?https://insight.unibuddy.com/l/848943/2021-11-08/227x37
To hear more interviews like this one, subscribe to Higher Ed Marketer on Apple Podcasts , Spotify , or your preferred podcast platform.
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The brachial plexus is a large bundle of nerves which innervates the arm and upper portions of the chest. Its origins are in five nerves coming from five different parts of an area known as the cervical spine (from C5 to T1). The first two nerves (C5 and C6) combine to form what is known as the superior trunk. It is from this structure that the suprascapular nerve originates. From the trunk it passes inferiorly (downwards) under the trapezius muscle towards the superior (top) edge of the scapula, otherwise known as the shoulder blade. After passing through the scapular notch the nerve takes a turn obliquely and laterally (diagonally outwards) towards the first muscle that it supplies, the supraspinatus. Here, the nerve splits, with one thick branch staying with the supraspinatus and one heading towards the other muscle it supplies, the infraspinatus.
What is it?
Palsy is a word that is derived from paralysis and can mean anything from a weakness to a complete paralysis. It can result from any sort of damage to the nerve. Three of the most likely cause's are:
Entrapment of the nerve within the suprascapular notch or the spinoglenoid notch. The cause of this may be:
Paralabral ganglion cyst - pressing on the nerve
Thickening and/or bony ossification (bony change) of the overlying ligament (Superior Transverse Scapula Ligament - STSL).
A major or repetitive trauma . Major trauma can result from a fractured scapula, a tear of the rotator cuff or shoulder arthrodesis. These can all cause a compression of the nerve. Repetitive trauma is most likely the cause of repetitive overhead loading as seen mainly in sports such as tennis, weight lifting, boxing or baseball. It can also be seen in certain professions such as painters and decorators.
Neuralgic amyotrophy : a relatively uncommon condition, it is characterised by an acute onset of shoulder pain and weakness. The condition is not very well understood but is thought that it may be due to an infection with certain viruses such as CMV, or may follow the administration of certain vaccines.
When there is any sort of disruption within the suprascapular nerve, the muscles it supplies (supraspinatus and infraspinatus) lose their innervation, which causes the signs and symptoms seen with a suprascapular nerve palsy.
Signs, Symptoms and Diagnosis
The muscles supplied by the suprascapular nerve are the supraspinatus and infraspinatus . These muscles are part of the rotator cuff and help with movements of the arm at the shoulder joint.
If these become weakened or wasted due to a lack of innervations then those movements will suffer as a result.
If the supraspinatus is affected then abduction at the shoulder joint may be affected. This is the movement of bringing your arms up from your sides to clap above your head.
If the infraspinatus is affected then external rotation may be affected. This movement is similar to that used when reaching backwards to put on a seatbelt in a car.
Wasting of this muscles is usuually visible when looking at the shoulder from behind.
Pain is variable. Sometimes impingement pain is present and sometimes there is a general ache around the shoulder and shoulder blade after activities. In neuralgic amyotrophy severe pain may be present in the early stages. Pain may radiate to the back, neck or upper part of the chest.
Diagnosis can usually be confirmed with a special study called electromyography (EMG) which would show denervation of the involved muscles. MRI scans are helpful to diagnose a ganglion cyst and confrim the pattern of muscle wasting. However, the diagnosis is made on a purely clinical ground, i.e. just on the history and examination.
MRI Scan showing wasting of the supraspinatus muscle, with fatty infiltration (the supraspinatus muscle looks whiter than the other muscles on this MRI sequence). You can also see the suprascapular nerve under the muscle.
Treatment
Treatment is usually involves physiotherapy, with specific reactivation exercises and a scapula control regimen. Avoidance of worsening activities should be observed to give the nerve time to recover without further aggravation or stretching.
Occasionally surgery may be needed, especially if the cause of the problem is entrapment or compression.
It is usually done by open surgery. We prefer to do this by arthroscopy (keyhole surgery) , however this is a very new technique and only available in few centres around the world.
For details of the Endoscopic Procedure see below .
For details of the Open Procedure click here .
Endoscopic Suprascapular Nerve Decompression
Advances in keyhole surgery (arthroscopy/endoscopy) of the shoulder have made decompression of the suprascapular nerve via this route possible. Since the nerve is deeply buried under the large muscles of the shoulder endoscopic techniques are well suited for decompressing the nerve.
The nerve is decompressed via three small keyholes. The ligament over the nerve is cut allowing more space for the nerve:
Below is a surgical video of the procedure:
GENERAL GUIDELINES
PAIN
A nerve block is not used during the operation as it can interfere with the nerve. You will be given painkillers whilst in hospital. These can be continued after you are discharged home. Ice packs or a commercial Cold compression wrap may also help reduce pain. Wrap frozen peas or crushed ice in a damp, cold cloth and place on the shoulder for up to 15 minutes. In order to maintain a dry wound cover the dressing / wound with some cling film before applying the ice pack.
Click Here for more information
THE WOUND
This is a keyhole operation usually done through three or four 5mm puncture wounds. There will be no stitches only small sticking plaster strips over the wounds. These should be kept dry until healed. This usually takes 5 to 7 days.
WEARING A SLING
You will return from theatre wearing a sling and/or Cold compression wrap. This is for comfort only and should be discarded as soon as possible (usually within the first 2 to 4 days). Some people find it helpful to continue to wear the sling at night for a little longer if the shoulder feels tender.
DRIVING
You may begin driving one week after your operation or when you feel comfortable.
RETURNING TO WORK
This will depend on your occupation. If you are in a sedentary job you may return as soon as you feel able usually after one week.
If your job involves heavy lifting or using your arm above shoulder height you may require a longer period of absence.
LEISURE ACTIVITIES
You should avoid sustained, repetitive overhead activities for three months. With regard to swimming you may begin breaststroke as soon as you are comfortable but you should wait three months before resuming front crawl. Golf can begin at six weeks. For guidance on DIY and racquet sports you should speak with your physiotherapist.
FOLLOW UP APPOINTMENT
A follow up appointment will be made for approximately three weeks after your operation. The amount of physiotherapy will depend on your individual needs.
PROGRESS
This is variable. However experience shows us that by 3 weeks movement below shoulder height becomes more comfortable. By this stage you should have almost full range of movement although there will probably be discomfort when moving the arm above the head and when lying directly on your shoulder.
At three months after your surgery your symptoms should be approximately 80% better. It can take 6 to 9 months to fully recover and you will continue to improve for up to a 18 months following the procedure.
PHYSIOTHERAPY
Physiotherapy is essential after the operation, to encourage good movement, help with pain management and rehabilitate the muscles back to normal function. You will need to see a therapist within 2 weeks of the surgery. This should be arranged in advance of the surgery. I list of therapists with an interest in shoulders can be found here.
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