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Jerusalem Post Opinion Op-EdContributors
What Israel and the PA need from each other
Israel wants 'security first' while the Palestinians want 'political progress first.' The needs of both sides must be met.
By GERSHON BASKIN
Published: JULY 3, 2007 08:29
olmert abbas close 298.8
(photo credit: AP [file])
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Palestinian Prime Minister Salaam Fayad has a serious job to do and a limited amount of time in which to do it. The number-one issue on Fayad's heavy agenda is the stabilization of the security situation in the West Bank. Fayad's main focus is on building a unified security apparatus that has an orderly chain of command and is subordinate to the directives of the political echelon. Fayad is a strong advocate of the concept of "one authority - one gun." He is aware that the single biggest challenge to his government is to ensure that what happened in Gaza does not happen in the West Bank. He is also keenly aware that any acts of terror that emanate from the West Bank and penetrate Israel will derail his attempts to stabilize the West Bank and move forward toward the creation of the political horizon that Secretary Condoleezza Rice talks about. Fayad has inherited a mess. The security forces in the West Bank, never unified, have never been in more disarray. The failure of the Palestinian Authority's forces in Gaza against the more-organized, better-armed and motivated Hamas forces has only helped to point out the disastrous state of affairs within the forces in the West Bank. The proliferation of forces created during the Arafat era as a way to pay off political cronies and loyalists is one of the most serious elements of weakness that Fayad must confront. Together with the total destruction of the Palestinian forces during the years of the intifada, Fayad also has to cope with aging officers leading younger cadres who relate to being a member of the Palestinian forces as a bad job at best. Most of them don't know who they are supposed to be loyal to and lack a real sense of purpose. THE WEST Bank is filled with illegal weapons in the hands of militants from various extremist factions, criminals and warlords who would like to gain control of shady businesses. In addition to this, Fatah loyalists who would like to return to the ranks of the official forces are hunted by the IDF every day, every night and everywhere. The Aksa Brigades, which have played such a dominant role in fighting against the Israeli army and settlers, are viewed by the Palestinian public in the West Bank as the spearhead against the occupation and are therefore protected, admired and feared at the same time. Fayad's mission to unify the forces is almost impossible. He has made a personal and a political commitment to fight against Islamic Jihad and Hamas militants throughout the West Bank. He has also made the same commitments to round up unauthorized weapons. He knows that he cannot succeed in these missions unless certain requirements are met both from his political allies, such as President Mahmoud Abbas, and from Israel. PRIME MINISTER Ehud Olmert is exercising caution in relating to Fayad and his mission. The level of caution may be too high and jeopardize any chance of success. Olmert and President George W. Bush have provided verbal support to Abbas and Fayad. The more verbal support offered by Olmert and Bush, the less support they will have from the Palestinian public. In other words, the less said, the better. Nothing will be possible without a renewal of the security dialogue and coordination between the sides. Both sides understand that there is no illusion that the Palestinians can provide 100% results in fighting against terrorism or against the infrastructure of terror. Israel has always demanded 100% effort, knowing that the IDF and the GSS cannot provide 100% results. The new security dialogue must be carefully developed; it must be coordinated directly by the two prime ministers. The cooperation must include the transfer of intelligence from Israel to the PA on the basis of the expressed readiness of the PA to take action against potential attacks aimed at Israel and the PA itself. If the PA is ready to receive intelligence information from Israel and to take action on the basis of that information, Israel must be ready to cooperate. The mechanism introduced must include the possibility that the PA will not be ready or capable of taking action in specific cases, and therefore must include an agreement that whatever action Israel takes will be coordinated with the PA. JUST AS Israeli expects real deeds and not only words from Abbas and Fayad, they too expect the same from Israel. Some of their expectations are difficult to meet, just as Israel's expectations from them will be painful and perhaps not possible. Abbas and Fayad need Israel to agree to have Aksa Brigade militants integrated into the Palestinian forces. These are the best-trained, highest motivated forces in the West Bank. If they are asked and agree to declare their loyalty to the Palestinian Authority, to assume positions within a framework of a military chain of command and are subordinate to the political echelon, Israel should agree to have these people removed from the wanted list. If Israel expects Abbas and Fayad to round up unauthorized weapons and to fight against the Islamic Jihad and Hamas militants, they need the Aksa brigade fighters inside the system. Abbas and Fayad need Israel to remove checkpoints, and if Israel demands to have those checkpoints function, in a real way, under PA command, then Abbas and Fayad must assume that responsibility. Abbas and Fayad need and expect Israel to begin to take action on the Sasson Report from March 2005, which called for the imposition of Israeli law against the illegal actions of settlement and outpost construction. Even isolated from the discussion of the Israeli-Palestinian relationship, with a strong minister of defense in Tel Aviv, it is time for Israel to act in accordance with its own laws. At the same time, this will have a direct impact on rebuilding trust and confidence, just as rebuilding the security dialogue and coordination will have. WITH THE process of rebuilding trust in view, we must also not lose sight that the end game of two states for two peoples must be brought closer. The aim of stabilizing the West Bank and building security for Israelis and Palestinians is not to keep the status quo of Israeli occupation in place, but to end the occupation and to build a Palestinian state that will live in peace with Israel. Israel can advocate the "security first" strategy, while the Palestinians advocate the "political progress first" strategy. Through seeking to answer the needs of both sides, we can both advance out of the darkness of the past six years. The writer is the Co-CEO of theIsrael/Palestine Center for Research and Information. www.ipcri.org
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Long queues of cars were backed up at Victoria's border after neighbouring New South Wales closed the boundary for the first time in the pandemic -- essentially sealing off the state from the rest of Australia. IMAGE/COURTESY
Shoppers in Australia’s second-biggest city Melbourne on Wednesday stripped supermarket shelves as they prepared for a return to virus lockdown, with warnings the new restrictions will cost the economy Aus$1 billion a week.
A six-week lockdown beginning midnight on Wednesday into Thursday will see five million residents affected as soaring community transmission of the coronavirus brings more than 100 new cases daily.
Woolworths, the country’s largest supermarket chain said it had reimposed buying limits on items including pasta, vegetables and sugar after shoppers rushed to stores across Victoria state.
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Treasurer Josh Frydenberg said the Melbourne lockdown would cost the economy up to Aus$1 billion a week, telling public broadcaster ABC the burden would “fall heavily on businesses”.
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Mental Health Crisis
Restrictions will be made except for work, exercise, medical care or to buy essentials – a return to social isolation that was only recently lifted.
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The hastily announced decision left residents of border towns scrambling to obtain permits to cross for work or other essential reasons, while school holiday travellers were rushing to return home.
Australia has recorded almost 9,000 cases of Covid-19 and 106 deaths from the virus.
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All Not Lost for Raiders, Still in Thick of Playoff Race After Chiefs Loss
By Scott Bair	• Published December 2, 2019 • Updated on December 2, 2019 at 1:46 pm
Scott Bair
The Raiders suffered a massive setback Sunday at Arrowhead Stadium.
There's no sugarcoating the impact that 40-9 loss to the Kansas City Chiefs had on AFC West title hopes. A win would've pulled the Raiders even atop the division. A loss put the Raiders two games back with four to play.
Not ideal, but all is not lost. Not in a so-so AFC with a several teams still battling for the final wild card spot.
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The Raiders can pull ahead of the Titans by beating them Sunday at Oakland Coliseum, where the Silver and Black are 4-1 this season.
They would have a head-to-head tiebreaker over the Titans with winnable games against Jacksonville, the L.A. Chargers and Denver, a series of 4-8 teams without a realistic shot at the postseason. Apathy or disappointment may kick in for those teams down the stretch, and the Raiders could capitalize with a solid run down the stretch.
They do need help from Pittsburgh, who currently owns a tiebreaker over the Raiders with a better conference record. There are two potential losses on the Steelers schedule, with the Bills coming up in two weeks and the Ravens to wrap the regular season.
The Raiders go on a winning streak for any of that to matter. It needs to happen now starting with the Titans on Sunday. A loss there would be a staggering blow and certainly call for a standing 8-count.
That means the Raiders have to rebound quickly.
"I don't think that's our issue," center Rodney Hudson said. "We work hard. We practice the right way. We just didn't make the plays today."
The Raiders have scuffled offensively in recent games, going nine quarters between touchdowns. That's a significant drought for a team that scored at least 24 points in six straight games earlier this season.
The Raiders defense played pretty well against Kansas City, keeping Patrick Mahomes under 200 yards passing while limiting him to just one explosive play.
Better is required in every phase because the Raiders can't beat anybody while incurring the penalties and turnovers they've sustained over the past two games.
Players clearly know where they stand in the division and the wild-card race. They know hope is not lost, with their postseason goals still before them even after that Chiefs defeat.
Head coach Jon Gruden doesn't dangle that carrot to motivate his team, especially with the Raiders needing help from the Steelers or an unexpected Chiefs collapse to earn their way in.
"We're going to focus on the Titans," Gruden said. "We can't control who's playing who and what the scores are in other places. We have to control the things we can control. That's minimizing pre-snap penalties and eliminating after-the-whistle penalties and winning the turnover battle. We can control how we prepare and how we compete.
"We would love to make the playoffs. We would love to win a championship. That's out of our control right now."
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The front crawl has been in use since ancient times. In the Western world, the front crawl was first seen in a swimming race held in 1844 in London, where it was swum by Native North Americans, who easily defeated all the British breaststroke swimmers. However, the English gentlemen considered this style, with its considerable splashing, to be barbarically "un-European". The British continued to swim only the breaststroke in competition.
Sometime between 1870 and 1890, John Arthur Trudgen learned the front crawl from native South Americans during a trip to Argentina (the exact date is disputed, but is most often given as 1873). However, Trudgen mistakenly used (in Great Britain) the more common sidestroke (scissor) kick instead of the flutter kick used by the Native Americans. This hybrid stroke was called the Trudgen stroke. Because of its speed, this stroke quickly became popular.
Trudgen's style was improved by the Australian champion swimmer, Richmond "Dick" Cavill (1884–1938), the son of the swimming instructor, "Professor" Richard "Frederick" Cavill. While Richmond and his brother "Tums" developed the stroke, they were later inspired by Alick Wickham, a young Solomon Islander who was living in Sydney. He swam a version of the crawl stroke that was popular in his home island at Roviana lagoon. They modified their swimming stroke using this as inspiration and this modified Trudgen stroke became known as the "Australian crawl".
The American swimmer Charles Daniels made modifications to a six-beat kick, thereby creating the "American crawl". With minor modifications, this stroke is the front crawl that is used today.
1934
Definition
1: Freestyle: a competition in which the contestant is given more latitude than in related events; especially : swimming competition in which the swimmer may use any stroke
Description
The front crawl' or forward crawl is a swimming stroke usually regarded as the fastest of the four front primary strokes. As such, the front crawl stroke is nearly universally used during a freestyle swimming competition, hence freestyle is used metonymically for the front crawl. It is one of two long axis strokes, the other one being the backstroke. Unlike the backstroke, the butterfly stroke, and the breaststroke, the front crawl is not regulated by the FINA. This style is sometimes referred to as the Australian crawl or the American crawl, although these can refer to more specific variants of front crawl.
The face-down swimming position allows for a good range of motion of the arm in the water, as compared to the backstroke, where the hands cannot be moved easily along the back of the spine. The above-water recovery of the stroke reduces drag, compared to the underwater recovery of breaststroke. The alternating arms also allows some rolling movement of the body for an easier recovery compared to, for example, butterfly. Finally, the alternating arm stroke makes for a relatively constant speed throughout the cycle.


It’s always good to end a tournament on a winner. If you’ll excuse the pun, the Double Faults stats ‘served’ us well in the French Open Men’s Final.
Our 11/8 (2.38) pick Dominic Thiem got the only Double Fault of the match, landing our Most Double Faults pick (result: 1-0).
Rafael Nadal continues to break his own records, racking up a 12th French Open title with an ultimately commanding 6-3, 5-7, 6-1, 6-1 victory.
French Open – final results…
After 40/1 Each Way pick Marketa Vondrousova was runner-up in the Women’s on Sunday, we finished the French Open with just above 11 pts profit overall, for a 26% ROI.
Based on the advice given out over the course of the tournament, here’s the final profit & loss summary:
Staked = 44 pts
Returned = 55.68 pts
Profit/ Loss = +11.68 pts
ROI = 26.55%
How did you do? I’d love to hear your winning stories, and any comments you have on the French Open daily service. I’ll be doing the same again for Wimbledon at the start of July. All comments will be taken onboard. Message me by filling in the form here
Grass court season begins…
They say there’s no rest for the wicked. The clay court season ended yesterday. The grass court season starts today…
There are just three weeks to go until Wimbledon (1st July). The June calendar contains a total of 11 grass court events in the build-up to the big one at SW19.
The fun starts with four tournaments across the ATP & WTA Tours this week. The men are in Stuttgart, the women are in Nottingham – and both the men & women are in s-Hertogenbosch in the Netherlands.
Ones to Watch this week – at 11/1 and 12/1…
ATP Tour:
At ATP s-Hertogenbosch we’re taking on the young favourite by backing a grass court veteran.
Stefanos Tsitsipas heads the betting at around 2/1 (3.00) – and shorter with most bookies. With this tournament coming straight after the French Open on clay, I don’t like that price at all. The 20-year-old Greek star is at a career-high of No.6 in the rankings and if he is going to make a big statement on grass this summer, then he’ll probably end up saving his best for Wimbledon. So far in his young career, Tsitsipas is yet to get past the quarter final stage of a grass event. That was here in the Netherlands last year, and the man who beat him was Richard Gasquet…
At 12/1, the Frenchman is the one to watch here. Gasquet is the reigning champion at s-Hertogenbosch. He was 5/1 this time last year. As his three career ATP titles at Montpellier suggest, Richard is a racehorse with favourite tracks…
Grass has always been the best ‘track’ for his serve & volley skills and sumptuous one-handed backhand. Gasquet is a two-time semi-finalist at Wimbledon – and not many players can say that.
Age 32 and with a patchy injury record, Gasquet’s best days are undoubtedly behind him. However, he can still be dangerous when the conditions are right. And a small-scale tournament like this – on grass, where he’s won before – fits the bill nicely.
WTA Tour:
In this week’s women’s events things look as tricky (= wide open) as ever. I could name-drop any number of players. But the one that I like most is our Ones to Watch in 2019 youngster, Dayana Yastremska…
The 19-year-old from the Ukraine is 11/1 to win WTA Nottingham this week. She’s already won two tournaments at similar prices this season. Claiming the WTA Hua Hin title on hard courts in January and the WTA Strasbourg title on clay in May.
Yastremska is very much on the up and although she’s still hit & miss as she aims to add consistency to her game – her power and shot-making ability is there for all to see…
As I’ve said before, Dayana is the kind of streaky power-player that will blast her way through the draw on a good week. Her three titles to date have all come at International level events, which is the lowest tournament bracket of the main WTA Tour. Nottingham fits that criteria.
Things are opened up even more here with the news on Sunday that French Open semi-finalist Johanna Konta has pulled out of Nottingham. That’s one of the main contenders out before day one has even begun.
These days we’re seeing players win trophies on all surfaces. Yastremska has the serve, raw power and flat shots to do damage on a skidding grass court. This week’s draw looks good for her. The one hurdle is Caroline Garcia, but Dayana beat her in an epic final in Strasbourg last month – and I’d much rather trust the up & coming Yastremska at 10/1+ than the sometimes flakey Garcia at 7/1.
Today’s Ones to Watch picks:
Outright Winner:
ATP s-Hertogenbosch – Libema Open
BET: Richard Gasquet @ 12/1 Each Way
BOOKIES: 12/1 (13.00) Paddy Power, Betfair Sportsbook, Bet365, Skybet, Ladbrokes, Coral, William Hill
Latest ATP s-Hertogenbosch odds here
WTA Nottingham – Nature Valley Open
BET: Dayana Yastremska @ 11/1 Each Way
BOOKIES: 11/1 (12.00) Ladbrokes, Coral, 10/1 (11.00) Bet365, Skybet, William Hill
Latest WTA Nottingham odds here
Each Way terms: 1/2 odds 1-2 places
Unless otherwise stated, all Outright Winner picks are treated as 1 point Each Way (total stake 2 pts)
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Play starts from 10am in s-Hertogenbosch and 11am in Nottingham. Bookies will temporarily take down their Outright Winner markets during the day’s play. Gasquet and Yastremska aren’t scheduled to play their 1st Round matches until Tuesday morning at the earliest.
I’ll be back later in the week with more picks & advice for you.
P.S
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Enjoy the tennis…
Best wishes,
Tom Wilson
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How do democracy and algorithmic governance live together? This was the central question of a workshop this week on computational governance. This is only partly about the Internet; many new tools for governance are appearing all the time: smart contracts, for example, and AI-powered predictive systems. Many of these are being built with little idea of how they can go wrong.
The workshop asked three questions:
- What can technologists learn from other systems of governance?
- What advances in computer science would be required for computational systems to be useful in important affairs like human governance?
- Conversely, are there technologies that policy makers can use to improve existing systems?
Implied is this: who gets to decide? On the early Internet, for example, decisions were reached by consensus among engineers, funded by hopeful governments, who all knew each other. Mass adoption, not legal mandate, helped the Internet's TCP/IP protocols dominate over many other 1990s networking systems: it was free, it worked well enough, and it was *there*. The same factors applied to other familiar protocols and applications: the web, email, communications between routers and other pieces of infrastructure. Proposals circulated as Requests for Comments, and those that found the greatest acceptance were adopted. In those early days, as I was told in a nostalgic moment at a conference in 1998, anyone pushing a proposal because it was good for their company would have been booed off the stage. It couldn't last; incoming new stakeholders demanded a voice.
If you're designing an automated governance system, the fundamental question is this: how do you deal with dissenting minorities? In some contexts - most obviously the US Supreme Court - dissenting views stay on the record alongside the majority opinion. In the long run of legal reasoning, it's important to know how judgments were reached and what issues were considered. You must show your work. In other contexts where only the consensus is recorded, minority dissent is disappeared - AI systems, for example, where the labelling that's adopted is the result of human votes we never see.
In one intriguing example, a panel of judges may rule a defendant is guilty or not guilty depending on whether you add up votes by premise - the defendant must have both committed the crime and possessed criminal intent - or by conclusion, in which each judge casts a final vote and only these are counted. In a small-scale human system the discrepancy is obvious. In a large-scale automated system, which type of aggregation do you choose, and what are the consequences, and for whom?
Decentralization poses a similarly knotty conundrum. We talk about the Internet's decentralized origins, but its design fundamentally does not prevent consolidation. Centralized layers such as the domain name system and anti-spam blocking lists are single points of control and potential failure. If decentralization is your goal, the Internet's design has proven to be fundamentally flawed. Lots of us have argued that we should redecentralize the Internet, but if you adopt a truly decentralized system, where do you seek redress? In a financial system running on blockchains and smart contracts, this is a crucial point.
Yet this fundamental flaw in the Internet's design means that over time we have increasingly become second-class citizens on the Internet, all without ever agreeing to any of it. Some US newspapers are still, three and a half years on, ghosting Europeans for fear of GDPR; videos posted to web forums may be geoblocked from playing in other regions. Deeper down the stack, design decisions have enabled surveillance and control by exposing routing metadata - who connects to whom. Efforts to superimpose security have led to a dysfunctional system of digital certificates that average users either don't know is there or don't know how to use to protec themselves. Efforts to cut down on attacks and network abuse have spawned a handful of gatekeepers like Google, Akamai, Cloudflare, and SORBS that get to decide what traffic gets to go where. Few realize how much Internet citizenship we've lost over the last 25 years; in many of our heads, the old cooperative Internet is just a few steps back. As if.
As Jon Crowcroft and I concluded in our paper on leaky networks for this year's this year's Gikii, "leaky" designs can be useful to speed development early on even though they pose problems later, when issues like security become important. The Internet was built by people who trusted each other and did not sufficiently imagine it being used by people who didn't, shouldn't, and couldn't. You could say it this way: in the technology world, everything starts as an experiment and by the time there are problems it's lawless.
So this the main point of the workshop: how do you structure automated governance to protect the rights of minorities? Opting to slow decision making to consider the minority report impedes decision making in emergencies. If you limit Internet metadata exposure, security people lose some ability to debug problems and trace attacks.
We considered possible role models: British corporate governance; smart contracts;and, presented by Miranda Mowbray, the wacky system by which Venice elected a new Doge. It could not work today: it's crazily complex, and impossible to scale. But you could certainly code it.
Illustrations: Monument to the Doge Giovanni Pesaro (via Didier Descouens at Wikimedia).
Wendy M. Grossman is the 2013 winner of the Enigma Award. Her Web site has an extensive archive of her books, articles, and music, and an archive of earlier columns in this series. Stories about the border wars between cyberspace and real life are posted occasionally during the week at the net.wars Pinboard - or follow on Twitter.
Posted by Wendy M. Grossman on October 29, 2021 2:26 PM | Permalink
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Laverne Cox perfectly explains in a few simple words why all Black lives – including Black trans lives – matter
Lily Wakefield June 30, 2020
Bookmark Article
Laverne Cox appeared remotely on The Kelly Clarkson Show. (The Kelly Clarkson Show/ YouTube)
Actor, LGBT+ activist and trans icon Laverne Cox perfectly explained in an interview with Kelly Clarkson why All Black Lives Matter.
Appearing remotely on Clarkson’s talkshow The Kelly Clarkson Show, Cox addressed the attention that the Black Trans Lives Matter movement has been receiving recently.
She told Clarkson: “The [movement] been going on for a very long time and I think we’ve just — people are starting to pay attention and we have a long way to go.
“Unfortunately, in the month of June there have been murders of several trans people.”
Black trans women Selena Reyes-Hernandez, Riah Milton, Dominique Rem’mie Fells and Brayla Stone were all killed during Pride Month in the United States. Cox also mentioned the murder of trans man Tony McDade, who was killed by police two days after the death of George Floyd.
Cox continued: “It’s a movement that’s been going on for a long time…We’re beginning to understand that when we say Black Lives Matter that has to include all Black lives.”
Then, in just a few simple words, the Orange is the New Black star and Emmy-nominee perfectly summed up why All Black Lives Matter.
“Just because I’m transgender doesn’t mean that I’m not affected by the same racism that the rest of the world is also affected by.”
Laverne Cox says she has hope for the future because “the people have mobilised”.
Laverne Cox told Kelly Clarkson that her hope for the future comes from everyday people, rather than from politics.
She said: “Politicians don’t always give me hope, but the people give me hope.
“After what happened to George Floyd, I think that if people hadn’t taken to the streets and hadn’t mobilised then…I’d feel horrible.
“And I thought after we saw Mike Brown and Tamir Rice and Trayvon Martin that something would change.”
But, she added: “I have hope because the people have mobilised and the people are not relenting.
“I think we need to not relent and we need to continue to make our demands and I feel emboldened and inspired by everyone out there marching, so keep marching, keep protesting peacefully and keep spreading love and awareness and keep demanding justice.”
Related topics: all black lives matter, Brayla Stone, Dominique "Rem'Mie" Fells, George Floyd, laverne cox, Mike Brown, Riah Milton, Selena Reyes-Hernandez, Tamir Rice, The Kelly Clarkson Show, tony mcdade, Trayvon Martin


Yoga can help you lose weight. Yes, when weight loss is talked about, yoga is not the first exercise that comes to mind. Weight loss and exercise are usually accompanied by the idea of moderate to strenuous exercise to burn more calories than what is taken in. It’s surprising to learn then, that there are three ways that yoga can actually be an effective way to lose weight.
First, doing yoga strengthens muscles and improves muscle tone but it’s also a way for the mind and body to relax. Being relaxed means having less stress and less stress lessens the tendency to eat calorie-dense comfort foods. Being less stressed is also the ideal recipe for decreasing symptoms of depression. The less depressed you are, the more likely you are to be more active, thus the more likely you are to lose weight.
The second way that yoga can help with weight loss is the fact that yoga wards off belly fat. When doing yoga, it has been shown that the levels of cortisol are lowered. Cortisol is the hormone that contributes to belly fat. Finally, doing yoga has been found to improve sleep quality. Better sleep has been found to increase the hormone leptin, a hunger-suppressing hormone, which makes it easier to resist high-calorie food. With those three reasons in mind, try these exercises and see what yoga can do for you.
READ ALSO: How to Control 6 Important Hormones That Trigger Your Belly Fat Storage?
1. Sun Salutations
Benefit: Great warm-up exercise, stretches the whole body
Mountain pose
Raised hands pose
Forward bend pose
Flat back pose
Knees, chest and chin pose
Cobra pose
Downward dog pose
Flat back pose
Forward bend pose
Raised hands pose
Mountain pose
2. Standing forward fold
Benefits: Lengthens/stretches hamstrings
Standing position, bend forward from the pelvis (not back) into a forward bend. Microbend knees. Press palms flat to the floor. Let head hang.
RELATED ARTICLE: Bedtime Yoga Sequence for a Deep Sleep
3. Downward dog pose
Benefits: Helps relieve back pain. Strengthens/stretches the whole body.
On hands and knees – curl toes, push up from knees, straightening legs. Spread fingers on the mat. Let head hang
4. Warrior II
Benefits: Strengthens legs and arms, tonnes abdomen
From downward dog, move the right foot to inside of the right hand, bend right knee, the thigh is parallel to the floor. Pivot left foot to face forward, stand with arms outstretched.
5. Warrior III
Benefits: Builds core strength, improves balance, strengthens legs
From standing position, lean forward from the pelvis, keep the spine straight until torso is parallel with the floor. The Balance on left foot, bring the right leg out behind until it’s parallel with the floor. Swing arms outward until they are reaching away from the head. Keep face towards the floor. Hold 5 breaths. Repeat another side.
6. Half Moon
Benefits: Builds core strength, improves balance, strengthens ankles and thighs, stretches hamstrings
From triangle pose, inhale. bend right knee and reach the right hand forward. Slide left foot forward along floor about 6 inches. Exhale, press right hand and heel firmly to the floor while straightening the right leg. Lift left leg parallel to the floor with toes pointed. Rotate upper body and stretch left arm up making a straight line with right and left arms. Balance, hold five breaths. Repeat another side.
7. Plank
Benefits: Core strength, back strength
Hands flat on the floor, arms straight, shoulder length apart, body straight, toes on the floor. Use arm and abdominal muscles to bend forward to the floor until arms are at a 90-degree angle.
8. Side Plank
Benefits: Improves balance, core strength, arm, and back strength
From plank pose, rest weight on the right hand and raise left arm toward the ceiling. Roll to the outer edge of the right foot. Keep the body in a straight line not letting hips sag. Hold 3-5 breaths, return to plank pose. Repeat on another side.
9. Tree pose
Benefits: Improves balance, strengthens core and legs
Being at mountain pose. Hands at heart, palms pressed together. Slide right leg up left to the inner thigh. Hold 5-10 breaths. Repeat on another leg.
10. Dancer pose
Benefits: Strengthens legs, improves balance, core strength, stretches shoulders
Begin in mountain pose. Bend the left knee, grasp instep of left foot with left hand. Lift right arm straight to the ceiling. Lift left the leg behind you.
RELATED ARTICLE: Watch Human Skeleton in Motion While Practicing Yoga
11. Twisted high lunge
Benefits: Strengthens/stretches legs, groin, and hamstrings
From downward dog, bring left foot to inside of the left hand. Bend left knee, pivot or right foot with heel lowered to the floor. Flatten right hand. Twist torso toward left knee. Lift left arm toward ceiling. Look toward left hand. Hold for 3-5 breaths. Switch.
12. Chair Pose
Benefits: Strengthens thighs
From mountain pose, bend knees, keep butt low, lift arms up. Hold 5-10 breaths
13. Triangle pose
Benefits: Stretches groin, hamstrings, and hips, strengthens legs
From warrior II, straighten front leg, lower right hand to floor, gaze up to left fingertips. Repeat with left leg.
14. Eagle Pose
Benefits: Strengthens legs, glutes, improves balance, core strength
From awkward chair pose, wrap the right leg around left hooking right foot around left calf. Cross arms. Hold 5-10 breaths, Repeat on another side.


Technologies come and go, but one concept has remained at the forefront of IT conversations for decades: Security. While security remains a perennial top priority for IT departments, what it means to be secure, and the processes required, continue to change. Let's talk about how security, open source, and cloud computing can co-exist.
Open doesn't mean insecure
It may seem counterintuitive, but open source code isn't inherently less secure than proprietary code. Security by obscurity can be a good practice in some cases (the less attackers know about your organization's IT architecture, the better) but hiding source code isn't going to prevent attackers from finding vulnerabilities.
Access to source code does give interested parties more opportunity to find, and fix, vulnerabilities.
Most organizations have moved beyond fears of open source, and have enthusiastically embraced letting developers consume and ship open source code. We're the first to applaud that, but with a note of caution.
Trust, but verify
Developers, by and large, aren't security experts. Organizations need safeguards to consume open source, to understand the provenance of the code they use and to improve its security. They also need to be able to track its deployment and respond when vulnerabilities are found upstream or in a product based on an open source project.
Organizations need a method of inventorying the usage of open source in their environment, and the ability to assess security impacts of vulnerabilities. Not to mention, an infrastructure in place that notifies them of vulnerabilities as they are discovered and mitigations or fixes that are made available quickly.
It's also important to know which vulnerabilities actually matter, and which ones just have flashy names and logos that -- while entertaining, catchy, and beneficial to the security researcher who presented the vulnerability at Black Hat -- may not actually pose a significant threat. Just because it's a named vulnerability doesn't mean it's something to worry about.
Bring security in early
As organizations adopt new technologies, such as moving into the public cloud or adopting containers and Kubernetes, it's important to bring security into the conversation early.
The security team should be involved in deciding which cloud technologies to adopt, how to secure a hybrid cloud environment, and setting up automation to help avoid misconfigurations. Part of mitigating risks is to "shift left" and identify and try to prevent risks early before it creeps into your environment and applications.
Before you stand up applications in the cloud or on-premise, you need to have a strategy for data security. Where is your data, how are you managing it, what are the compliance and governance policies, and so forth. You need to be thoughtful about where sensitive data resides.
And make use of the public cloud service providers' security tooling. Public cloud providers have data tagging, data notification and key management services that you can use to help better protect your data.
Don't let the fact that you're using cloud services distract you from the features of your operating system, either. Make use of things like Red Hat Enterprise Linux's access control list, encryption and other data security features whether your RHEL instances live in the cloud or on-prem.
The ‘defend the castle’ perimeter security strategies you've used successfully before, may not apply now. On-prem solutions that, for instance, track IP addresses and other traditional tooling don't make sense in a cloud-native environment with containers that might have a shelf-life of minutes or seconds.
Similarly, some of the compliance frameworks that were created 20+ years ago have security policies that assume that you are doing security after the server is already deployed. However, in a cloud-native environment, security is done before deployment, at the application pipeline. As a result, auditors may incorrectly say that you need to install anti-virus or other 3rd party security agent-based software, due to an outdated security policy. However, this doesn’t make sense in a containerized environment where the container host itself is immutable.
Automation and management
Security and automation go hand in hand. Cloud infrastructure is valuable, in part, because it can be automated.
Automation isn't just valuable for doing things quickly and efficiently, it's valuable because you can use automation to apply processes and policies at a wide scale for improved security and compliance. It's valuable because you can reduce human errors, such as misconfiguration issues that give attackers a potential toehold into your environment. In fact, misconfiguration issues are one of the top causes of data breaches in the cloud.
Make sure to have a consistent automation strategy across application development, infrastructure operations, and security for repeatability, consistency, and audibility.
Culture is key
Finally, all of the tools in the world won't help if you don't have a culture of cross-collaboration and a practice of viewing security as a process. Work together to develop and hone your organizational and individual skills, to automate "all the things" and solve security challenges together as a team.
We have the tools to address security across the hybrid cloud, but we have to choose to pick them up and make use of them in a way that makes sense in the hybrid cloud world. Security should be looked at as a team sport, not something that is thrown over the wall and done on the 11th hour via panicked pen-testing and security scans. When you tackle security in this panicked last-minute approach, you will make mistakes since it is human nature to make mistakes when done last minute versus early in the application and infrastructure life cycle - which is key to successfully tackling security in the hybrid cloud world
About the author
Lucy Kerner
Security should be looked at as a team sport, not something that is thrown over the wall and done on the 11th hour via panicked pen-testing and security scans.
Lucy Kerner
Director, Security Global Strategy and Evangelism
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Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller reporting company. See the definitions of “large accelerated filer,” “accelerated filer” and “smaller reporting company” in Rule 12b-2 of the Exchange Act. (Check one):
Large accelerated filer ¨ Accelerated filer ¨
Non-accelerated filer x (Do not check if a smaller reporting company) Smaller reporting company ¨
PayPal Holdings, Inc.
INFORMATION REQUIRED IN REGISTRATION STATEMENT
CROSS-REFERENCE SHEET BETWEEN INFORMATION STATEMENT
AND ITEMS OF FORM 10
Certain information required to be included herein is incorporated by reference to specifically identified portions of the body of the information statement filed herewith as Exhibit 99.1. None of the information contained in the information statement shall be incorporated by reference herein or deemed to be a part hereof unless such information is specifically incorporated by reference.
Item 1. Business.
The information required by this item is contained under the sections of the information statement entitled “Information Statement Summary,” “Risk Factors,” “Business,” “Management’s Discussion and Analysis of Financial Condition and Results of Operations,” “Certain Relationships and Related Party Transactions,” and “Where You Can Find More Information.” Those sections are incorporated herein by reference.
Item 1A. Risk Factors.
The information required by this item is contained under the section of the information statement entitled “Risk Factors.” That section is incorporated herein by reference.
Item 2. Financial Information.
The information required by this item is contained under the sections of the information statement entitled “Unaudited Pro Forma Condensed Combined Financial Statements,” “Selected Historical Combined Financial Data,” and “Management’s Discussion and Analysis of Financial Condition and Results of Operations.” Those sections are incorporated herein by reference.
Item 3. Properties.
The information required by this item is contained under the section of the information statement entitled “Business.” That section is incorporated herein by reference.
Item 4. Security Ownership of Certain Beneficial Owners and Management.
The information required by this item is contained under the section of the information statement entitled “Security Ownership of Certain Beneficial Owners and Management.” That section is incorporated herein by reference.
Item 5. Directors and Executive Officers.
The information required by this item is contained under the sections of the information statement entitled “Directors” and “Management.” Those sections are incorporated herein by reference.
Item 6. Executive Compensation.
The information required by this item is contained under the sections of the information statement entitled “Compensation Discussion and Analysis” and “Executive Compensation.” Those sections are incorporated herein by reference.
2
Item 7. Certain Relationships and Related Transactions.
The information required by this item is contained under the sections of the information statement entitled “Management” and “Certain Relationships and Related Party Transactions.” Those sections are incorporated herein by reference.
Item 8. Legal Proceedings.
The information required by this item is contained under the section of the information statement entitled “Business—Legal and Regulatory Proceedings.” That section is incorporated herein by reference.
Item 9. Market Price of, and Dividends on, the Registrant’s Common Equity and Related Stockholder Matters.
The information required by this item is contained under the sections of the information statement entitled “Dividend Policy,” “Capitalization,” “The Separation and Distribution,” and “Description of PayPal’s Capital Stock.” Those sections are incorporated herein by reference.
Item 10. Recent Sales of Unregistered Securities.
The information required by this item is contained under the sections of the information statement entitled “Description of Material Indebtedness” and “Description of PayPal’s Capital Stock—Sale of Unregistered Securities.” Those sections are incorporated herein by reference.
Item 11. Description of Registrant’s Securities to be Registered.
The information required by this item is contained under the sections of the information statement entitled “Dividend Policy,” “The Separation and Distribution,” and “Description of PayPal’s Capital Stock.” Those sections are incorporated herein by reference.
Item 12. Indemnification of Directors and Officers.
The information required by this item is contained under the section of the information statement entitled “Description of PayPal’s Capital Stock—Limitations on Liability, Indemnification of Officers and Directors and Insurance.” That section is incorporated herein by reference.
Item 13. Financial Statements and Supplementary Data.
The information required by this item is contained under the section of the information statement entitled “Index to Financial Statements” and the financial statements referenced therein. That section is incorporated herein by reference.
Item 14. Changes in and Disagreements with Accountants on Accounting and Financial Disclosure.
None.
Item 15. Financial Statements and Exhibits.
(a) Financial Statements
The information required by this item is contained under the section of the information statement entitled “Index to Financial Statements” and the financial statements referenced therein. That section is incorporated herein by reference.
3
(b) Exhibits
The following documents are filed as exhibits hereto:
Exhibit
Number
Exhibit Description
2.1 Form of Separation and Distribution Agreement by and between eBay Inc. and PayPal Holdings, Inc.†
3.1 Form of Amended and Restated Certificate of Incorporation of PayPal Holdings, Inc.**
3.2 Form of Amended and Restated Bylaws of PayPal Holdings, Inc.**
10.1 Form of Operating Agreement by and between eBay Inc. and PayPal Holdings, Inc.†
10.2 Form of Transition Services Agreement by and between eBay Inc. and PayPal Holdings, Inc.†
10.3 Form of Tax Matters Agreement by and between eBay Inc. and PayPal Holdings, Inc.†
10.4 Form of Employee Matters Agreement by and between eBay Inc. and PayPal Holdings, Inc.†
10.5 Form of Intellectual Property Matters Agreement between eBay Inc. and PayPal Holdings, Inc.†
10.6 Form of Colocation Services Agreement between eBay Inc. and PayPal Holdings, Inc.†
10.7 Form of Indemnity Agreement between PayPal Holdings, Inc. and individual directors and officers†
10.8 Form of PayPal Employee Incentive Plan†
10.9 Form of PayPal Holdings, Inc. 2015 Equity Incentive Award Plan†
10.10 Form of Global Restricted Stock Unit Award Agreement (and Performance-Based Restricted Stock Unit Agreement) under the PayPal Holdings, Inc. 2015 Equity Incentive Award Plan†
10.11 Form of Global Stock Option Agreement under the PayPal Holdings, Inc. 2015 Equity Incentive Award Plan†
10.12 Form of Director Annual Award Agreement under the PayPal Holdings, Inc. 2015 Equity Incentive Award Plan†
10.13 Form of Electing Director Quarterly Award Agreement under the PayPal Holdings, Inc. 2015 Equity Incentive Award Plan†
10.14 Form of PayPal Holdings, Inc. Employee Stock Purchase Plan†
10.15 Form of PayPal Holdings, Inc. Deferred Compensation Plan†
10.16 Offer Letter dated September 29, 2014 between eBay Inc. and Daniel Schulman†
10.17 Amendment dated December 31, 2014 to Offer Letter between eBay Inc. and Daniel Schulman†
10.18 Letter dated May 19, 2015 from eBay Inc. to William Ready†
10.19 Letter dated May 22, 2015 from eBay Inc. to James Barrese†
10.20 Letter dated December 31, 2014 from eBay Inc. to Patrick Dupuis†
10.21 Form of Braintree, Inc. Restricted Stock Unit Agreement between Braintree, Inc. and William J. Ready dated September 25, 2013†
10.22 PayPal Holdings, Inc. Change in Control Severance Plan for Key Employees, dated June 16, 2015**
10.23 PayPal Holdings, Inc. SVP and Above Standard Severance Plan, dated June 16, 2015**
21.1 List of subsidiaries†
99.1 Information Statement of PayPal Holdings, Inc., preliminary and subject to completion, dated June 18, 2015**
** Filed herewith.
† Previously filed.
4
SIGNATURES
Pursuant to the requirements of Section 12 of the Securities Exchange Act of 1934, the registrant has duly caused this registration statement to be signed on its behalf by the undersigned, thereunto duly authorized.


Although not everything is known about the coronavirus disease (COVID-19), taking precautions to prevent contracting the illness is vital.
The need for sleep to boost your immune system
One of the best things you can do if you do get sick with COVID-19 or any virus is to get plenty to sleep. Your body needs sleep to fight the infection if you are ill and help prevent the infection if you are not.
Although there are still some unknowns, it is thought that the majority of people who get COVID-19 will only develop a mild illness. Keeping your immune system as healthy as possible helps your body fight the infection.
If you do not get enough sleep, it lowers your immune system. When you sleep, your immune system releases cytokines. Some cytokines play a role in how your immune system functions. According to research in the peer-reviewed journal Brain, Behaviour and Immunity, lack of sleep may alter cytokines and affect the immune system response.
The exact amount of sleep a person needs to boost their immune system may vary. But according to the Mayo Clinic, most adults need seven to eight hours of quality sleep each night. Teens and school-age children need about 10 hours.
Sleep tips with the flu
Since getting good sleep is so vital to speed up recovery from COVID-19 or any infection, there are things you can do to promote quality sleep. Consider the following tips:
Take a warm bath: A warm bath may ease muscle soreness. It is also a nice way to relax before trying to sleep.
Go to sleep a little earlier: Now is not the time to skimp on sleep. Try to get another hour or two of sleep each night. Also, if you need a nap during the day, take one.
Use a humidifier: Place a cool-mist humidifier in your room to add moisture to the air. The increased moisture may help decrease congestion and ease coughing.
Elevate your head: If you have congestion, placing a few pillows under your head to prop yourself up may decrease stuffiness.
Create the right environment: The right environment helps promote sleep regardless of whether you are sick or not. But since getting enough rest helps your immune system, it is even more important to get the sleep you need. Most people sleep best in a dark and quiet environment that is not too warm.
Relax before going to sleep: With all the current uncertainty in the world, it can be hard to quiet your mind. But taking some time before you try to sleep to relax is helpful. Put aside your phone and log off social media. Instead, find something that helps you unwind, such as listening to music, reading, or doing deep breathing exercises.
Creating a sick room to avoid infection spread
But if you or a loved one do become infected, it is essential to try to prevent others in the household from becoming sick. This is especially critical if you have someone living in your home that is at high risk for complications.
While social distancing is recommended when you go out, it is difficult to do when you’re at home. But it is important to try to create a sick room if someone in your family has tested positive for COVID-19.
It appears COVID-19 is spread through contact with droplets from a sneeze or cough of an infected person. In addition to breathing in droplets, you can also contract the disease through contact with a surface contaminated with the virus. It is possible to get the infection by touching the surface and then touching your nose, eyes, or mouth.
According to the Centers for Disease Control and Prevention (CDC), setting up a sick room may help prevent others in the home from getting sick.
Whether it is a bedroom or guest room, select an area in the home, which is preferably near a bathroom. Make it a space set aside for your sick family member. Other family members should avoid the room. If it is your partner, try to sleep in another room.
Place everything the person needs in their room, such as the following:
Hand sanitizer
Towel
Glass
Water
Tissues
Trash can
Blanket
Try to have the person that is infected stay in the room as much as possible to prevent spreading the infection throughout the family.
Preventing transmission in your home
In addition to setting up a sick room for someone that is infected with COVID-19, there are other things you can do to avoid the transmission of the virus in your home, including:
If possible, try to have only one caregiver for the person that is sick, instead of multiple people coming in contact.
Wash bedding every day in hot water and dry on high heat.
Frequently clean surfaces and objects that are touched a lot, such as toilet handles, doorknobs, and kitchen counters.
Wash your hands often and thoroughly. Use soap and warm water and wash for a minimum of 20 seconds.
Creating a sick room may be a little inconvenient for others in the home. But the short-term inconvenience can help prevent spreading the infection to others in your household. Remember, we each can do our part to slow the spread of infection.
Sources:
Irwin, M. (2002). Effects of sleep and sleep loss on immunity and cytokines. Brain, behavior, and immunity, 16(5), 503-512.
Lack of Sleep: Can It Make You Sick? (2018). Lack of Sleep FAQ
The Flu; Caring for Someone that is Sick. (2010). Influenza Home Care Guide
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Recent Posts
ASA Authors & Reviewers
Sleep Physician at American Sleep Association Reviewers and Writers
Board-certified sleep M.D. physicians, scientists, editors and writers for ASA.
Latest posts by ASA Authors & Reviewers (see all)
How Does the Sun Impact Sleep? - November 22, 2021
How Posture Affects Sleep Quality in Adults and Children - November 18, 2021
Sleep vs. Rest: What’s the Difference? - October 22, 2021
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25 thoughts on “COVID-19 and Sleep”
Kristen October 13, 2021 Reply
My doctor told me to continue using my cpap machine while infected with covid. He said the benefits definitely outweigh the risks. Also, the importance of better quality sleep in the healing process is reason enough to use the cpap machine. Replace all filters, hoses and mask, if you can, after you are no longer sick. Sanitize machine and parts you can’t replace.
KATHLEEN S ANDERSON September 6, 2021 Reply
VERY HELPFUL
Elizabeth Dekneef August 2, 2021 Reply
Is it possibke to be exposed twice and still be negative and hasically no systoms praise God
Lennardo Bailey April 2, 2021 Reply
The only thing people talk about is protecting others. I am sick help me please.
Jackie March 22, 2021 Reply
Should I sleep on my back? Me and my husband both have Covid and I’m worried about us sleeping on our backs.
Lnp August 22, 2021 Reply
My doctor said do not sleep on your back. Sleep on your side or stomach, hope this helps.
Brian Bigley February 17, 2021 Reply
Helpful
schontal renee shaw December 31, 2020 Reply
is it best to sleep on your side and tummy with covid
Lnp August 22, 2021 Reply
Yes,do not sleep on your back.
Priscila December 26, 2020 Reply
How should I sleep if I have chest pain?
Simply Good Sleep December 16, 2020 Reply
This article ‘Covid-19 and Sleep’ expertly provided suggestions that can make it easier for you to fall asleep, and/or stay asleep.
Certainly, it may not be easy to sleep at night during the current COVID-19 coronavirus pandemic; however, it is during these unprecedented times that obtaining enough quality sleep is important.
The things you do, or not do, during the day and before bedtime can prevent you from falling asleep at night. In addition to suggestions provided in the article, other tips that can help improve your sleep are the following:
Practice good sleep hygiene
As the article pointed out, being consistent is the key. Go to bed at the same time and get up at the same time each day. Being consistent in your sleep and wake times can make it easier for you to drift off to sleep at night.
Digital Curfew
As mentioned in the article, avoid electronic devices — cell-phones, televisions, tablets laptops, desktops, gaming devices, e-readers — at least 1 to 2 hours before bedtime. The blue light shining in your face from these devices can prevent you from getting good, restful sleep.
Keep a Clean Environment
De-clutter and clean your bedroom to create an inviting and relaxed space so you can focus on getting the sleep you need.
Exercise
Exercise can reduce anxieties and stress – common causes of difficulty falling asleep and staying asleep – and improves your overall mood, health, and well-being.
Stay connected with Family and Friends
Maintain human connections. Connect over videoconferencing, phone calls, Skype, Zoom, and social media.
Relax before bed
Read a book, soak in a warm bath, listen to relaxing music, or meditate.
Thank you for allowing me to contribute to the discussion of your article on the importance of sleep and tips to improve sleep when times are tough.
Good sleep matters!
EllieAnne November 12, 2020 Reply
I am having the same problem. I have tried melatonin and I still cannot stay asleep. I’m up about 4 hours, then sleep about 2 hours, round the clock. I am still symptomatic and have an active case. I really hope this is not my new normal!
A November 10, 2020 Reply
Since having COVID-19, has anyone noticed that they cannot stay asleep anymore? Before covid, I slept 8 hours a night straight through. I could even sleep for 12 hours if I had the time to! Now I wake up every 2-4 hours, it’s nearly to the minute. Is this from the covid 19 virus? Or from the stress?
Anonymous September 13, 2021 Reply
It’s same for me I sleep fine during day when I take a nap but as far as night I can’t stay asleep
Beth Jensen October 29, 2020 Reply
Thank you for sharing this important information for the good health of us all.
Kaith October 21, 2020 Reply
I have covid and all I can do is just eat a little, sleeeeep, drink more,sleeeeep… sleep and dream. It’s refreshing
TJ August 14, 2020 Reply
Sleep IS vital for recovery. I sleep 7-8 hours a night and still feel the need to nap for 1-3 hours during the daytime. No guilt here! This is what my body is telling me to do to fight off this horrible virus ((Covid) so take a warm bath then sleep, sleep, sleep.
Leanna Trigg May 11, 2020 Reply
That’s sounds good
Karl April 2, 2020 Reply
Can a surgical mask be cleaned in the soclean machine ?
Anonymous March 25, 2020 Reply
Are ozone based mask cleaning devises effective in killing Covid 19
Jerry Howell March 30, 2020 Reply
I don’t know. Answer? I have been wondering about placing PPE in my machine.
Wendy Works Gibson March 30, 2020 Reply
I hope so
Gary M. Isham March 24, 2020 Reply
A lot of these tips are known but are good to read again to keep them in mind.
Dennis R Koehn March 24, 2020 Reply
If you know you have covid-19 should you continue to wear your cpap machine?
Shirley March 24, 2020 Reply
Thank you for the info. Not needing anything supplies at this time.
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About Sleep: Tips, Quotes and More
COVID-19 and Sleep
When to Wake Up, When to Go to Bed and the Importance of Sleep Schedules
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I drive big results for marketplaces and B2B companies through SEO and growth marketing. Founder of Credo and a SEO/growth marketing consultant. Based in Denver Colorado, I am focused on building my company Credo (GetCredo.com) while I consult on inbound growth strategies for companies. My specialty is in enterprise marketplaces and content sites, and I love content-driven businesses. I enjoy helping companies grow and would love to chat with you! When you book a call, you are getting me researching your site/company for an hour beforehand, then access to me to ask any question on our call as I pull upon my decade of SEO, digital marketing, growth, and experience across agencies, in-house, and solo. Let's chat.
Recent Answers
Landing Pages
What is the best way to create multiple landing pages without being flagged as spam?
John DohertyFounder of Credo, Growth and SEO consultant
Great question here. First things first, as an SEO/growth marketing person I need to point out that unless you are creating these pages on the scale of millions, you're not going to be flagged for spam. In fact, even if you did create them on that scale, you still wouldn't be flagged for spam; you just wouldn't get the organic traffic to them that you'd want because your domain probably isn't strong enough to support all of those pages.
Here is what I recommend:
1) Think about your site as an ecommerce site. This is how you will want to structure it. Think homepage > categories > subcategories > product pages. If you buy many different types of printers, then something like homepage > Printers > Inkjet Printers > (specific inkjet you buy) if you want to get that granular. You have to do the keyword research to figure out how deep you want to go, but this is the way to think about it for SEO.
2) Any halfway decent CMS will allow you to create pages at scale to target different keywords. Wordpress will let you do this, Joomla will let you do this, Squarespace will let you do this. If you need to create them at a huge scale, often that can be done via the database (uploading the content and specifying the URL/title/H1/H2 etc for each page)
3) It's ok to use a page template for your different page types (eg category/subcategory/product page). When I think about it, does anyone these days *not* use a template? Anyways, you should also ask yourself "How can I make these pages as unique and relevant as possible from the others onsite?" Many people start thinking "how unique do I need to make these pages so I can get away with ranking well and get sales", but that's lazy thinking. If you're really looking to add value, think about how you can make them as unique, relevant, and valuable as possible.
By the way, I disagree about using either Unbounce or Optimizely for this. Optimizely is an A/B testing platform and Unbounce is great for one-off landing (aka "squeeze" pages) and testing them, Neither is suitable for this project.
Good luck!
Branding
Should I find a new brand name?
John DohertyFounder of Credo, Growth and SEO consultant
Hi! This is indeed a great question and one that merits a lot of thought, as it seems you are putting into it.
I think the big consideration is if you have the technological scale (or can hire/build it) to run multiple sites. There are a lot of companies that started off with one domain and then have acquired their way into other verticals and brands. For example, Zillow in the US operates Zillow.com, Trulia.com, HotPads.com, Streeteasy.com, as well as a number of B2B sites. From that experience, customers don't really care *who* owns the site as long as it meets their needs.
Also, I am assuming that these are all services that you offer, not lead generation sites for others? From looking at wantdesign.co.uk, it seems that way, so that is the assumption that I am going off of.
The pros of having it all under one domain:
1) Easier upkeep (potentially) because everything is consolidated on one platform.
2) Good for SEO in that you won't have to build links to a bunch of different websites.
3) It will be easier to build one brand than four, and will be less confusing for your customers potentially. Also, with all of your services under one brand name, it will be easier to upsell existing clients to your other services.
The cons of having all of these under one domain:
1) You will have less ability to customize the different services according to who the customer is.
2) WantWebsite, WantSEO, WantApp etc are all partial-match domain names which have been shown to be good for SEO, though not necessarily better than brand.com/seo or brand.com/app-design with proper onpage targeting, some links built to it, etc.
In my opinion (as a growth marketer who is also building a brand right now), the best way to go is to find one brand name and build out your services under that. You're too small to even think about being on the scale of someone like Zillow.
Good luck! If you want to discuss via a call, I have spare time right now!
Email Marketing
How can I stand out as an expert in email marketing even if I'm not well-known?
John DohertyFounder of Credo, Growth and SEO consultant
Some of these have been said already, but I think there are a number of ways to stand out as a (to this point) not well known professional. This is basically the strategy I put together and followed to get well known as an SEO and now a growth marketer:
1) Teach others. Start by blogging your experiences and showing them what you are learning and how you are doing it. Don't be afraid to admit your mistakes.
2) Give others tools to succeed. When I was blogging at least twice a week on my personal site, I often would create tools in Google Sheets or elsewhere then give them away for free on my site. People love free things. Do you have an email template that converts incredibly well? Share it.
3) Build friendships online. One of the best ways I've had opportunities open up for me is by engaging with the broader digital marketing community online. This really took off once I started blogging a lot, and then by going to conferences and connecting with others (and writing lengthy recaps which I became known for), then I started getting more followers and making more friends. Many of my best friends now I met through the Internet, specifically Twitter.
4) Speak. Whether you are terrified of speaking or love doing it, this is a great way to build your name as an expert. When you speak at conferences (though you should start at meetups in your area if possible), people then often write about it and mention you online, which keeps that flywheel going. But make sure you have an online presence where they can find you (and subscribe to your email list!)
5) Find distribution channels. There are the usual ones of Twitter/Facebook/etc, but platforms like Medium are also amazing for building your brand and reputation. Medium basically has a built-in RSS feed that emails all of your followers when you've published a post. If a post of yours is popular enough (which you can also help along by emailing your friends and asking them to share it), you may have a publication reach out to you asking to republish it. This is a mega win!
These are hopefully 5 actionable tips for you. Good luck!
Digital Marketing
What is a better skill to learn for budding entrepreneurs: Sales or Digital Marketing?
John DohertyFounder of Credo, Growth and SEO consultant
Both. As an entrepreneur, you'll fill all sorts of roles so the more varied your background and skillset, the better.
I've always been a bit of an entrepreneur, but I have a very varied past - technical support specialist, web developer, inhouse SEO, SEO consultant, marketing consultant, head of marketing, head of growth. I also did a summer selling Cutco knives (that was an experience, let me tell you), and I've written software documentation, press releases, done press outreach, and more.
All of those skills come in use when building a business, as I am doing now.
So my best advice is to get the most varied experience you can, find what you are good at and understand the rest so that you can hire smart people who do it better than you.
Want to chat more? I have all the free time in the world.
Facebook Advertising
Would you recommend facebook ads to show real estate listing to buyer persona?
John DohertyFounder of Credo, Growth and SEO consultant
I think it's a great idea, but you need to do good consumer research to figure out your real personas. If you don't, you risk segmenting down too far and not reaching a lot of your audience.
If I were you, I'd do a combo of laser-targeting and also casting your net wider to get them into that email marketing flow you talk about. Then you can see which is more effective and double down on that.
Business Coaching
What do you say to people who want to "pick your brain?"
John DohertyFounder of Credo, Growth and SEO consultant
I'm with Dan. If it's someone who is introduced to me through a friend and is local, I'll gladly do coffee. Otherwise I tell them I am super busy and do any calls through Clarity, and then send them the link. If it's just an email, I take my time to reply.
CMS
Which Content Management Systems are used to create these sites?
John DohertyFounder of Credo, Growth and SEO consultant
I think BuiltWith will do this for you. Plug in the domain and it will tell you which technologies it is built on.
Most of the well-known video sites are custom jobs, but I'm sure WP could do what you want.
Coaching
How do I become a consultant?
John DohertyFounder of Credo, Growth and SEO consultant
It's a great question, for sure. (My background: was a software consultant then a marketing consultant, total of 5 years of consulting. Now inhouse, never was a fulltime freelance consultant).
If you're not sure what your expertise is, I'd say FT freelance consulting might not be the right gig for you right now. Instead, maybe try working for an agency for a bit to find what you are really good at. Then start putting yourself out there on the Internet to start attracting those clients (through blogging, relevant online forums, etc). I've never been fulltime freelance as I said, but I still get multiple freelance inquiries a week even though I've not done freelance work in over a year.
The business stuff - ie how much to charge, how to structure projects, etc - can be learned. But you need to learn how to drive demand and show your expertise first. Honestly I'd recommend doing a lot of reading on inbound marketing, conversion rate optimization (which gets into psychology), and how to generate traffic online.
Hope all this helps. Happy to hop on a quick call to hash through ideas if you'd like!
Blogging
I want to grow my blog readership to 1k readers a day. What strategies can I implement to make this happen?
John DohertyFounder of Credo, Growth and SEO consultant
Here are a few things you can do:
- Get on a consistent posting schedule. Post as often as you are able to do consistently - aim for 2-3 times per week, then see if that is sustainable for you and adjust.
- Push out every post via social media. Ping some friends privately asking them to share with their network.
- Familiarize yourself with SEO and build an SEO-friendly site. The basics will get you a long way. Read Moz's Beginner's Guide to SEO to start.
- Create a place where people can sign up to your email RSS list. If you word it right, you can also email them updates. Building an email list is hugely valuable.
I hope all this helps. By doing these things, and connecting with influencers in the space, I've grown blogs to 20k+/mo no problem.
Happy to talk more if you'd like.
SEO
How important is it for SEO to have an up to date sitemap for an online marketplace?
John DohertyFounder of Credo, Growth and SEO consultant
Hi there -
There are two parts to the answer. First, it's very important to have a site map that is both current and does not have any URLs in it that return a status code other than a 200. Even 301 redirected URLs should not be in there. Also, the site map should not have more than 50,000 URLs. If it has more, then create multiple site maps and list them in an index site map.
Second, site maps are a great way to get content *discovered*, but they won't necessarily rank well. You need the URLs to also be easily discoverable on your site through internal linking.
I hope this helps. Feel free to book a call with me if you'd like to discuss more.
John
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Telstra today announced the launch of a 2 hour delivery service from participating Telstra Stores to coincide with the latest handset launches. The service, offered in partnership with Zoom2u, will begin with a limited offer for Telstra customers: free 2 hour delivery of Apple and Samsung handsets to customer’s homes in select areas of Sydney, Melbourne and Brisbane. The service is available today.
Michael Ackland, Consumer & Small Business Executive said that changes to retail brought about by COVID had inspired Telstra to invest in new customer experiences across a range of channels.
“During COVID, our Call & Collect options have taken off. Customers are looking for more ways to shop; more offers and more immediacy and that is why we have introduced Telstra Day, and now we are introducing superfast delivery to give our customers more of what they want”.
Michael Ackland said “Our digital user base is one of the largest in Australia and we have invested heavily in our online experiences over recent years. Coupled with our store buybacks and the return of our call centres to Australian shores, we believe that we are well placed to service our customers, however they choose to engage with us”.
How does it work?
1. Check your eligibility
Currently, you need to be an existing Telstra customer, have had an active post-paid service for at least 6 months and be living within the delivery zones of one of our twenty five participating stores. (Details of participating stores can be found below or at Telstra.com/sameday)
2. Place your order
Call your participating Telstra store and order an Apple or Samsung smartphone with a plan. You may also bundle selected accessories with your delivery but your order must be placed at least 2 hours before doors close. 2 hour delivery is currently only available for telephone orders at participating stores but will soon be available on select online and call centre purchases.
3. Track your order in real time
As soon as the driver has collected your order you will receive a real time tracking link via SMS so that you can watch your purchase in real time all the way to your front door!
4. Secure delivery
To ensure your purchase is kept safe, the driver will only deliver to the account owner who placed the order, at the billing address on the account and will use a pre-agreed 4 digit pin to confirm identity. Please ensure you are home to collect the delivery with your photo ID, otherwise your order will be returned to the store for collection.