Daily Papers

The increasing capability of Large Language Models to act as human-like social agents raises two important questions in the area of opinion dynamics. First, whether these agents can generate effective arguments that could be injected into the online discourse to steer the public opinion. Second, whether artificial agents can interact with each other to reproduce dynamics of persuasion typical of human social systems, opening up opportunities for studying synthetic social systems as faithful proxies for opinion dynamics in human populations. To address these questions, we designed a synthetic persuasion dialogue scenario on the topic of climate change, where a 'convincer' agent generates a persuasive argument for a 'skeptic' agent, who subsequently assesses whether the argument changed its internal opinion state. Different types of arguments were generated to incorporate different linguistic dimensions underpinning psycho-linguistic theories of opinion change. We then asked human judges to evaluate the persuasiveness of machine-generated arguments. Arguments that included factual knowledge, markers of trust, expressions of support, and conveyed status were deemed most effective according to both humans and agents, with humans reporting a marked preference for knowledge-based arguments. Our experimental framework lays the groundwork for future in-silico studies of opinion dynamics, and our findings suggest that artificial agents have the potential of playing an important role in collective processes of opinion formation in online social media.

Word-level psycholinguistic norms lend empirical support to theories of language processing. However, obtaining such human-based measures is not always feasible or straightforward. One promising approach is to augment human norming datasets by using Large Language Models (LLMs) to predict these characteristics directly, a practice that is rapidly gaining popularity in psycholinguistics and cognitive science. However, the novelty of this approach (and the relative inscrutability of LLMs) necessitates the adoption of rigorous methodologies that guide researchers through this process, present the range of possible approaches, and clarify limitations that are not immediately apparent, but may, in some cases, render the use of LLMs impractical. In this work, we present a comprehensive methodology for estimating word characteristics with LLMs, enriched with practical advice and lessons learned from our own experience. Our approach covers both the direct use of base LLMs and the fine-tuning of models, an alternative that can yield substantial performance gains in certain scenarios. A major emphasis in the guide is the validation of LLM-generated data with human "gold standard" norms. We also present a software framework that implements our methodology and supports both commercial and open-weight models. We illustrate the proposed approach with a case study on estimating word familiarity in English. Using base models, we achieved a Spearman correlation of 0.8 with human ratings, which increased to 0.9 when employing fine-tuned models. This methodology, framework, and set of best practices aim to serve as a reference for future research on leveraging LLMs for psycholinguistic and lexical studies.