Daily Papers

The advent of large language models (LLMs) has ushered in a new paradigm of search engines that use generative models to gather and summarize information to answer user queries. This emerging technology, which we formalize under the unified framework of generative engines (GEs), can generate accurate and personalized responses, rapidly replacing traditional search engines like Google and Bing. Generative Engines typically satisfy queries by synthesizing information from multiple sources and summarizing them using LLMs. While this shift significantly improves user utility and generative search engine traffic, it poses a huge challenge for the third stakeholder - website and content creators. Given the black-box and fast-moving nature of generative engines, content creators have little to no control over when and how their content is displayed. With generative engines here to stay, we must ensure the creator economy is not disadvantaged. To address this, we introduce Generative Engine Optimization (GEO), the first novel paradigm to aid content creators in improving their content visibility in GE responses through a flexible black-box optimization framework for optimizing and defining visibility metrics. We facilitate systematic evaluation by introducing GEO-bench, a large-scale benchmark of diverse user queries across multiple domains, along with relevant web sources to answer these queries. Through rigorous evaluation, we demonstrate that GEO can boost visibility by up to 40\% in GE responses. Moreover, we show the efficacy of these strategies varies across domains, underscoring the need for domain-specific optimization methods. Our work opens a new frontier in information discovery systems, with profound implications for both developers of GEs and content creators.

Dense embedding-based text retrievalx2013retrieval of relevant passages from corpora via deep learning encodingsx2013has emerged as a powerful method attaining state-of-the-art search results and popularizing the use of Retrieval Augmented Generation (RAG). Still, like other search methods, embedding-based retrieval may be susceptible to search-engine optimization (SEO) attacks, where adversaries promote malicious content by introducing adversarial passages to corpora. To faithfully assess and gain insights into the susceptibility of such systems to SEO, this work proposes the GASLITE attack, a mathematically principled gradient-based search method for generating adversarial passages without relying on the corpus content or modifying the model. Notably, GASLITE's passages (1) carry adversary-chosen information while (2) achieving high retrieval ranking for a selected query distribution when inserted to corpora. We use GASLITE to extensively evaluate retrievers' robustness, testing nine advanced models under varied threat models, while focusing on realistic adversaries targeting queries on a specific concept (e.g., a public figure). We found GASLITE consistently outperformed baselines by geq140% success rate, in all settings. Particularly, adversaries using GASLITE require minimal effort to manipulate search resultsx2013by injecting a negligible amount of adversarial passages (leq0.0001% of the corpus), they could make them visible in the top-10 results for 61-100% of unseen concept-specific queries against most evaluated models. Inspecting variance in retrievers' robustness, we identify key factors that may contribute to models' susceptibility to SEO, including specific properties in the embedding space's geometry.

Large language models (LLMs) are increasingly being integrated into search engines to provide natural language responses tailored to user queries. Customers and end-users are also becoming more dependent on these models for quick and easy purchase decisions. In this work, we investigate whether recommendations from LLMs can be manipulated to enhance a product's visibility. We demonstrate that adding a strategic text sequence (STS) -- a carefully crafted message -- to a product's information page can significantly increase its likelihood of being listed as the LLM's top recommendation. To understand the impact of STS, we use a catalog of fictitious coffee machines and analyze its effect on two target products: one that seldom appears in the LLM's recommendations and another that usually ranks second. We observe that the strategic text sequence significantly enhances the visibility of both products by increasing their chances of appearing as the top recommendation. This ability to manipulate LLM-generated search responses provides vendors with a considerable competitive advantage and has the potential to disrupt fair market competition. Just as search engine optimization (SEO) revolutionized how webpages are customized to rank higher in search engine results, influencing LLM recommendations could profoundly impact content optimization for AI-driven search services. Code for our experiments is available at https://github.com/aounon/llm-rank-optimizer.

Large Language Models (LLMs) are transforming search engines into Conversational Search Engines (CSE). Consequently, Search Engine Optimization (SEO) is being shifted into Conversational Search Engine Optimization (C-SEO). We are beginning to see dedicated C-SEO methods for modifying web documents to increase their visibility in CSE responses. However, they are often tested only for a limited breadth of application domains; we do not understand whether certain C-SEO methods would be effective for a broad range of domains. Moreover, existing evaluations consider only a single-actor scenario where only one web document adopts a C-SEO method; in reality, multiple players are likely to competitively adopt the cutting-edge C-SEO techniques, drawing an analogy from the dynamics we have seen in SEO. We present C-SEO Bench, the first benchmark designed to evaluate C-SEO methods across multiple tasks, domains, and number of actors. We consider two search tasks, question answering and product recommendation, with three domains each. We also formalize a new evaluation protocol with varying adoption rates among involved actors. Our experiments reveal that most current C-SEO methods are largely ineffective, contrary to reported results in the literature. Instead, traditional SEO strategies, those aiming to improve the ranking of the source in the LLM context, are significantly more effective. We also observe that as we increase the number of C-SEO adopters, the overall gains decrease, depicting a congested and zero-sum nature of the problem. Our code and data are available at https://github.com/parameterlab/c-seo-bench and https://huggingface.co/datasets/parameterlab/c-seo-bench.

Google users have different intents from their queries such as acquiring information, buying products, comparing or simulating services, looking for products, and so on. Understanding the right intention of users helps to provide i) better content on web pages from the Search Engine Optimization (SEO) perspective and ii) more user-satisfying results from the search engine perspective. In this study, we aim to identify the user query's intent by taking advantage of Google results and machine learning methods. Our proposed approach is a clustering model that exploits some features to detect query's intent. A list of keywords extracted from the clustered queries is used to identify the intent of a new given query. Comparing the clustering results with the intents predicted by filtered keywords show the efficiency of the extracted keywords for detecting intents.

This study compares the performance of AI-generated and human-written product descriptions using a multifaceted evaluation model. We analyze descriptions for 100 products generated by four AI models (Gemma 2B, LLAMA, GPT2, and ChatGPT 4) with and without sample descriptions, against human-written descriptions. Our evaluation metrics include sentiment, readability, persuasiveness, Search Engine Optimization(SEO), clarity, emotional appeal, and call-to-action effectiveness. The results indicate that ChatGPT 4 performs the best. In contrast, other models demonstrate significant shortcomings, producing incoherent and illogical output that lacks logical structure and contextual relevance. These models struggle to maintain focus on the product being described, resulting in disjointed sentences that do not convey meaningful information. This research provides insights into the current capabilities and limitations of AI in the creation of content for e-Commerce.

Neural ranking models (NRMs) have attracted considerable attention in information retrieval. Unfortunately, NRMs may inherit the adversarial vulnerabilities of general neural networks, which might be leveraged by black-hat search engine optimization practitioners. Recently, adversarial attacks against NRMs have been explored in the paired attack setting, generating an adversarial perturbation to a target document for a specific query. In this paper, we focus on a more general type of perturbation and introduce the topic-oriented adversarial ranking attack task against NRMs, which aims to find an imperceptible perturbation that can promote a target document in ranking for a group of queries with the same topic. We define both static and dynamic settings for the task and focus on decision-based black-box attacks. We propose a novel framework to improve topic-oriented attack performance based on a surrogate ranking model. The attack problem is formalized as a Markov decision process (MDP) and addressed using reinforcement learning. Specifically, a topic-oriented reward function guides the policy to find a successful adversarial example that can be promoted in rankings to as many queries as possible in a group. Experimental results demonstrate that the proposed framework can significantly outperform existing attack strategies, and we conclude by re-iterating that there exist potential risks for applying NRMs in the real world.

User queries in e-commerce search are often vague, short, and underspecified, making it difficult for retrieval systems to match them accurately against structured product catalogs. This challenge is amplified by the one-to-many nature of user intent, where a single query can imply diverse and competing needs. Existing methods, including neural query expansion and prompting-based LLM approaches, fall short in real-world settings: they struggle to capture nuanced user intent, often generate outputs that violate platform constraints, and rely on workflows that are difficult to scale in production. We propose Learning to Expand via Search Engine-feedback Reinforcement (LESER), a novel framework that fine-tunes a context-aware LLM using real-time search engine feedback as supervision. LESER formulates query expansion as a retrieval optimization task and leverages Group Relative Policy Optimization to learn directly from relevance and coverage metrics. LESER is trained to reason over search results and produce high quality query expansions that align with platform rules and retrieval objectives. We evaluate LESER on large-scale, real-world e-commerce datasets, demonstrating substantial improvements in both offline and online settings. Our results show that LESER not only enhances semantic coverage and retrieval relevance but also delivers measurable gains in user engagement, making it a practical and scalable solution for modern search systems.

By employing large language models (LLMs) to retrieve documents and generate natural language responses, Generative Engines, such as Google AI overview and ChatGPT, provide significantly enhanced user experiences and have rapidly become the new form of search. Their rapid adoption also drives the needs of Generative Engine Optimization (GEO), as content providers are eager to gain more traction from them. In this paper, we introduce AutoGEO, a framework to automatically learn generative engine preferences when using retrieved contents for response generation, and rewrite web contents for more such traction. AutoGEO first prompts frontier LLMs to explain generative engine preferences and extract meaningful preference rules from these explanations. Then it uses preference rules as context engineering for AutoGEO_API, a prompt-based GEO system, and as rule-based rewards to train AutoGEO_Mini, a cost-effective GEO model. Experiments on the standard GEO-Bench and two newly constructed benchmarks using real user queries demonstrate the effectiveness of AutoGEO in enhancing content traction while preserving search utility. Analyses confirm the learned rules' robustness and abilities to capture unique preferences in variant domains, and AutoGEO systems' ability to embed them in content optimization. The code is released at https://github.com/cxcscmu/AutoGEO.

In this study, we introduce a novel platform Resource-Aware AutoML (RA-AutoML) which enables flexible and generalized algorithms to build machine learning models subjected to multiple objectives, as well as resource and hard-ware constraints. RA-AutoML intelligently conducts Hyper-Parameter Search(HPS) as well as Neural Architecture Search (NAS) to build models optimizing predefined objectives. RA-AutoML is a versatile framework that allows user to prescribe many resource/hardware constraints along with objectives demanded by the problem at hand or business requirements. At its core, RA-AutoML relies on our in-house search-engine algorithm,MOBOGA, which combines a modified constraint-aware Bayesian Optimization and Genetic Algorithm to construct Pareto optimal candidates. Our experiments on CIFAR-10 dataset shows very good accuracy compared to results obtained by state-of-art neural network models, while subjected to resource constraints in the form of model size.

The paper presents a methodology for uncovering knowledge gaps on the internet using the Retrieval Augmented Generation (RAG) model. By simulating user search behaviour, the RAG system identifies and addresses gaps in information retrieval systems. The study demonstrates the effectiveness of the RAG system in generating relevant suggestions with a consistent accuracy of 93%. The methodology can be applied in various fields such as scientific discovery, educational enhancement, research development, market analysis, search engine optimisation, and content development. The results highlight the value of identifying and understanding knowledge gaps to guide future endeavours.

Efficiently acquiring external knowledge and up-to-date information is essential for effective reasoning and text generation in large language models (LLMs). Retrieval augmentation and tool-use training approaches where a search engine is treated as a tool lack complex multi-turn retrieval flexibility or require large-scale supervised data. Prompting advanced LLMs with reasoning capabilities during inference to use search engines is not optimal, since the LLM does not learn how to optimally interact with the search engine. This paper introduces Search-R1, an extension of the DeepSeek-R1 model where the LLM learns -- solely through reinforcement learning (RL) -- to autonomously generate (multiple) search queries during step-by-step reasoning with real-time retrieval. Search-R1 optimizes LLM rollouts with multi-turn search interactions, leveraging retrieved token masking for stable RL training and a simple outcome-based reward function. Experiments on seven question-answering datasets show that Search-R1 improves performance by 26% (Qwen2.5-7B), 21% (Qwen2.5-3B), and 10% (LLaMA3.2-3B) over SOTA baselines. This paper further provides empirical insights into RL optimization methods, LLM choices, and response length dynamics in retrieval-augmented reasoning. The code and model checkpoints are available at https://github.com/PeterGriffinJin/Search-R1.

This paper examines the specific obstacles of constructing Retrieval-Augmented Generation(RAG) systems in low-resource languages, with a focus on Persian's complicated morphology and versatile syntax. The research aims to improve retrieval and generation accuracy by introducing Persian-specific models, namely MatinaRoberta(a masked language model) and MatinaSRoberta(a fine-tuned Sentence-BERT), along with a comprehensive benchmarking framework. Three datasets-general knowledge(PQuad), scientifically specialized texts, and organizational reports, were used to assess these models after they were trained on a varied corpus of 73.11 billion Persian tokens. The methodology involved extensive pretraining, fine-tuning with tailored loss functions, and systematic evaluations using both traditional metrics and the Retrieval-Augmented Generation Assessment framework. The results show that MatinaSRoberta outperformed previous embeddings, achieving superior contextual relevance and retrieval accuracy across datasets. Temperature tweaking, chunk size modifications, and document summary indexing were explored to enhance RAG setups. Larger models like Llama-3.1 (70B) consistently demonstrated the highest generation accuracy, while smaller models faced challenges with domain-specific and formal contexts. The findings underscore the potential for developing RAG systems in Persian through customized embeddings and retrieval-generation settings and highlight the enhancement of NLP applications such as search engines and legal document analysis in low-resource languages.

Effectively retrieving, reasoning and understanding visually rich information remains a challenge for RAG methods. Traditional text-based methods cannot handle visual-related information. On the other hand, current vision-based RAG approaches are often limited by fixed pipelines and frequently struggle to reason effectively due to the insufficient activation of the fundamental capabilities of models. As RL has been proven to be beneficial for model reasoning, we introduce VRAG-RL, a novel RL framework tailored for complex reasoning across visually rich information. With this framework, VLMs interact with search engines, autonomously sampling single-turn or multi-turn reasoning trajectories with the help of visual perception tokens and undergoing continual optimization based on these samples. Our approach highlights key limitations of RL in RAG domains: (i) Prior Multi-modal RAG approaches tend to merely incorporate images into the context, leading to insufficient reasoning token allocation and neglecting visual-specific perception; and (ii) When models interact with search engines, their queries often fail to retrieve relevant information due to the inability to articulate requirements, thereby leading to suboptimal performance. To address these challenges, we define an action space tailored for visually rich inputs, with actions including cropping and scaling, allowing the model to gather information from a coarse-to-fine perspective. Furthermore, to bridge the gap between users' original inquiries and the retriever, we employ a simple yet effective reward that integrates query rewriting and retrieval performance with a model-based reward. Our VRAG-RL optimizes VLMs for RAG tasks using specially designed RL strategies, aligning the model with real-world applications. The code is available at https://github.com/Alibaba-NLP/VRAG{https://github.com/Alibaba-NLP/VRAG}.

Large language models (LLMs) are widely applied in chatbots, code generators, and search engines. Workloads such as chain-of-thought, complex reasoning, and agent services significantly increase the inference cost by invoking the model repeatedly. Optimization methods such as parallelism, compression, and caching have been adopted to reduce costs, but the diverse service requirements make it hard to select the right method. Recently, specialized LLM inference engines have emerged as a key component for integrating the optimization methods into service-oriented infrastructures. However, a systematic study on inference engines is still lacking. This paper provides a comprehensive evaluation of 25 open-source and commercial inference engines. We examine each inference engine in terms of ease-of-use, ease-of-deployment, general-purpose support, scalability, and suitability for throughput- and latency-aware computation. Furthermore, we explore the design goals of each inference engine by investigating the optimization techniques it supports. In addition, we assess the ecosystem maturity of open source inference engines and handle the performance and cost policy of commercial solutions. We outline future research directions that include support for complex LLM-based services, support of various hardware, and enhanced security, offering practical guidance to researchers and developers in selecting and designing optimized LLM inference engines. We also provide a public repository to continually track developments in this fast-evolving field: https://github.com/sihyeong/Awesome-LLM-Inference-Engine