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Jan 9

HLLM-Creator: Hierarchical LLM-based Personalized Creative Generation

AI-generated content technologies are widely used in content creation. However, current AIGC systems rely heavily on creators' inspiration, rarely generating truly user-personalized content. In real-world applications such as online advertising, a single product may have multiple selling points, with different users focusing on different features. This underscores the significant value of personalized, user-centric creative generation. Effective personalized content generation faces two main challenges: (1) accurately modeling user interests and integrating them into the content generation process while adhering to factual constraints, and (2) ensuring high efficiency and scalability to handle the massive user base in industrial scenarios. Additionally, the scarcity of personalized creative data in practice complicates model training, making data construction another key hurdle. We propose HLLM-Creator, a hierarchical LLM framework for efficient user interest modeling and personalized content generation. During inference, a combination of user clustering and a user-ad-matching-prediction based pruning strategy is employed to significantly enhance generation efficiency and reduce computational overhead, making the approach suitable for large-scale deployment. Moreover, we design a data construction pipeline based on chain-of-thought reasoning, which generates high-quality, user-specific creative titles and ensures factual consistency despite limited personalized data. This pipeline serves as a critical foundation for the effectiveness of our model. Extensive experiments on personalized title generation for Douyin Search Ads show the effectiveness of HLLM-Creator. Online A/B test shows a 0.476% increase on Adss, paving the way for more effective and efficient personalized generation in industrial scenarios. Codes for academic dataset are available at https://github.com/bytedance/HLLM.

  • 6 authors
·
Aug 25, 2025

Amazon-M2: A Multilingual Multi-locale Shopping Session Dataset for Recommendation and Text Generation

Modeling customer shopping intentions is a crucial task for e-commerce, as it directly impacts user experience and engagement. Thus, accurately understanding customer preferences is essential for providing personalized recommendations. Session-based recommendation, which utilizes customer session data to predict their next interaction, has become increasingly popular. However, existing session datasets have limitations in terms of item attributes, user diversity, and dataset scale. As a result, they cannot comprehensively capture the spectrum of user behaviors and preferences. To bridge this gap, we present the Amazon Multilingual Multi-locale Shopping Session Dataset, namely Amazon-M2. It is the first multilingual dataset consisting of millions of user sessions from six different locales, where the major languages of products are English, German, Japanese, French, Italian, and Spanish. Remarkably, the dataset can help us enhance personalization and understanding of user preferences, which can benefit various existing tasks as well as enable new tasks. To test the potential of the dataset, we introduce three tasks in this work: (1) next-product recommendation, (2) next-product recommendation with domain shifts, and (3) next-product title generation. With the above tasks, we benchmark a range of algorithms on our proposed dataset, drawing new insights for further research and practice. In addition, based on the proposed dataset and tasks, we hosted a competition in the KDD CUP 2023 and have attracted thousands of users and submissions. The winning solutions and the associated workshop can be accessed at our website https://kddcup23.github.io/.

  • 20 authors
·
Jul 18, 2023

Instruction Tuned Models are Quick Learners

Instruction tuning of language models has demonstrated the ability to enhance model generalization to unseen tasks via in-context learning using a few examples. However, typical supervised learning still requires a plethora of downstream training data for finetuning. Often in real-world situations, there is a scarcity of data available for finetuning, falling somewhere between few shot inference and fully supervised finetuning. In this work, we demonstrate the sample efficiency of instruction tuned models over various tasks by estimating the minimal downstream training data required by them to perform transfer learning and match the performance of state-of-the-art (SOTA) supervised models. We conduct experiments on 119 tasks from Super Natural Instructions (SuperNI) in both the single task learning (STL) and multi task learning (MTL) settings. Our findings reveal that, in the STL setting, instruction tuned models equipped with 25% of the downstream train data surpass the SOTA performance on the downstream tasks. In the MTL setting, an instruction tuned model trained on only 6% of downstream training data achieve SOTA, while using 100% of the training data results in a 3.69% points improvement (ROUGE-L 74.68) over the previous SOTA. We conduct an analysis on T5 vs Tk-Instruct by developing several baselines to demonstrate that instruction tuning aids in increasing both sample efficiency and transfer learning. Additionally, we observe a consistent ~4% performance increase in both settings when pre-finetuning is performed with instructions. Finally, we conduct a categorical study and find that contrary to previous results, tasks in the question rewriting and title generation categories suffer from instruction tuning.

  • 7 authors
·
May 17, 2023

VidChapters-7M: Video Chapters at Scale

Segmenting long videos into chapters enables users to quickly navigate to the information of their interest. This important topic has been understudied due to the lack of publicly released datasets. To address this issue, we present VidChapters-7M, a dataset of 817K user-chaptered videos including 7M chapters in total. VidChapters-7M is automatically created from videos online in a scalable manner by scraping user-annotated chapters and hence without any additional manual annotation. We introduce the following three tasks based on this data. First, the video chapter generation task consists of temporally segmenting the video and generating a chapter title for each segment. To further dissect the problem, we also define two variants of this task: video chapter generation given ground-truth boundaries, which requires generating a chapter title given an annotated video segment, and video chapter grounding, which requires temporally localizing a chapter given its annotated title. We benchmark both simple baselines and state-of-the-art video-language models for these three tasks. We also show that pretraining on VidChapters-7M transfers well to dense video captioning tasks in both zero-shot and finetuning settings, largely improving the state of the art on the YouCook2 and ViTT benchmarks. Finally, our experiments reveal that downstream performance scales well with the size of the pretraining dataset. Our dataset, code, and models are publicly available at https://antoyang.github.io/vidchapters.html.

  • 5 authors
·
Sep 25, 2023 3

The Arabic AI Fingerprint: Stylometric Analysis and Detection of Large Language Models Text

Large Language Models (LLMs) have achieved unprecedented capabilities in generating human-like text, posing subtle yet significant challenges for information integrity across critical domains, including education, social media, and academia, enabling sophisticated misinformation campaigns, compromising healthcare guidance, and facilitating targeted propaganda. This challenge becomes severe, particularly in under-explored and low-resource languages like Arabic. This paper presents a comprehensive investigation of Arabic machine-generated text, examining multiple generation strategies (generation from the title only, content-aware generation, and text refinement) across diverse model architectures (ALLaM, Jais, Llama, and GPT-4) in academic, and social media domains. Our stylometric analysis reveals distinctive linguistic patterns differentiating human-written from machine-generated Arabic text across these varied contexts. Despite their human-like qualities, we demonstrate that LLMs produce detectable signatures in their Arabic outputs, with domain-specific characteristics that vary significantly between different contexts. Based on these insights, we developed BERT-based detection models that achieved exceptional performance in formal contexts (up to 99.9\% F1-score) with strong precision across model architectures. Our cross-domain analysis confirms generalization challenges previously reported in the literature. To the best of our knowledge, this work represents the most comprehensive investigation of Arabic machine-generated text to date, uniquely combining multiple prompt generation methods, diverse model architectures, and in-depth stylometric analysis across varied textual domains, establishing a foundation for developing robust, linguistically-informed detection systems essential for preserving information integrity in Arabic-language contexts.

  • 2 authors
·
May 29, 2025

LLaMA-E: Empowering E-commerce Authoring with Multi-Aspect Instruction Following

E-commerce authoring involves creating attractive, abundant, and targeted promotional content to drive product sales. The emergence of large language models (LLMs) introduces an innovative paradigm, offering a unified solution to address various authoring tasks within this scenario. However, mainstream LLMs trained on general corpora with common sense knowledge reveal limitations in fitting complex and personalized features unique to e-commerce products and customers. Furthermore, LLMs like GPT-3.5 necessitate remote accessibility, raising concerns about safeguarding voluminous customer privacy data during transmission. This paper proposes the LLaMA-E, the unified and customized instruction-following language models focusing on diverse e-commerce authoring tasks. Specifically, the domain experts create the seed instruction set from the tasks of ads generation, query-enhanced product title rewriting, product classification, purchase intent speculation, and general Q&A. These tasks enable the models to comprehensively understand precise e-commerce authoring knowledge by interleaving features covering typical service aspects of customers, sellers, and platforms. The GPT-3.5 is introduced as a teacher model, which expands the seed instructions to form a training set for the LLaMA-E models with various scales. The experimental results show that the proposed LLaMA-E models achieve state-of-the-art results in quantitative and qualitative evaluations, also exhibiting the advantage in zero-shot scenes. To the best of our knowledge, this study is the first to serve the LLMs to specific e-commerce authoring scenarios.

  • 6 authors
·
Aug 9, 2023